SlideShare a Scribd company logo
Step 1 Prepare a
Test Plan
Step 3 Test!
Step 4 Debrief &
Analyze
Step 5 Make
Changes
startup-ux.com
Step 2 Recruit
Users
Welcome to the
Usability Testing
Popup Lab
September 30, 2015
Startup UX at TechNexus
#startupux
#startupux
Cate Kompare
Lead User Experience Designer at Pixo
@CateKompare
Jason Berg
Director of Business Development at Pixo
@Jason_Berg
#startupux
Tell us about yourself
• Name
• Experience with usability testing
• Volunteered for one?
• Run one?
• How you want to use what you learn today?
#startupux
What is UX?
#startupux
What is usability testing?
#startupux
What is it not?
• Not about what people “like”
• Not a focus group
• Not QA
• Not the only UX activity
• Quantitative
• Not testing our users!
#startupux
Why do it?
#startupux
Let’s do a usability test!
• Observe
• Don’t help our volunteer (this part is hard)
• Note issues
#startupux
Debrief
#startupux
Steps
1 Prepare a Test Plan
2 Recruit Users
3 Test!
4 Debrief & Analyze
5 Make Changes
#startupux
Before you test
=
#startupux
Before you test
=
#startupux
Before you test
#startupux
Step 1 Prepare a Test Plan
Test when?
#startupux
Test where?
#startupux
Test what?
#startupux
Script
#startupux
Scenarios
#startupux
Tasks
• Write open-ended questions
• Avoid jargon
• Synonyms
• Do not ask for opinions or speculate about the future —
observing actual behavior is more meaningful
• Conversational
• Unambiguous
• Give enough info & context for success
#startupux
What tasks?
#startupux
Walter & the Weather
#startupux
Activity
#startupux
Step 2 Recruit Users
#startupux
Pro-tips:
• Incentivize
• Let people know how they are helping
• Tailor your approach to your users
• Meet users where they are
• If all else fails, there are recruitment agencies out
there…
#startupux
Lunchtime Testing
#startupux
Step 3 Test!
What you’ll need
#startupux
What wouldn’t hurt to have:
• Recording software
• Snacks & drinks
#startupux
Facilitator
#startupux
Thinking Out Loud
#startupux
Facilitator’s Phrases
• What are you looking at right now?
• Can you tell me more about…?
• What did you think would happen when…?
• What would you do if I wasn’t here?
• This is very helpful.
#startupux
Staying on track
#startupux
Observers
#startupux
Observers
#startupux
Observers
#startupux
Observers
#startupux
Observers
#startupux
Mobile Testing
#startupux
Remote Testing
#startupux
Step 4 Debrief & Analyze
#startupux
Use the Rubric
#startupux
Triage
#startupux
Step 5 Make Changes
#startupux
Something is better than
nothing
#startupux
Let’s Test!
• Come up with 1-3 test questions
• Prepare your rubric
#startupux
Thank you!
startup-ux.com
But what about…
Cloze Test
If you want to __________ out whether
your site __________ understand your
content, you __________ test it with them.
Readability Score
Card Sorting
Interviews & Ethnographic
Observation
Surveys
Analytics

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StartupUX: Workshop Slides