Usability testing involves asking people to use a website or application and observing them while they perform tasks and “think-out-loud”. It produces actionable results in just a few minutes and takes the guesswork out of improving websites and apps.
http://www.startup-ux.com/
3. #startupux
Cate Kompare
Lead User Experience Designer at Pixo
@CateKompare
Jason Berg
Director of Business Development at Pixo
@Jason_Berg
4. #startupux
Tell us about yourself
• Name
• Experience with usability testing
• Volunteered for one?
• Run one?
• How you want to use what you learn today?
7. #startupux
What is it not?
• Not about what people “like”
• Not a focus group
• Not QA
• Not the only UX activity
• Quantitative
• Not testing our users!
21. #startupux
Tasks
• Write open-ended questions
• Avoid jargon
• Synonyms
• Do not ask for opinions or speculate about the future —
observing actual behavior is more meaningful
• Conversational
• Unambiguous
• Give enough info & context for success
26. #startupux
Pro-tips:
• Incentivize
• Let people know how they are helping
• Tailor your approach to your users
• Meet users where they are
• If all else fails, there are recruitment agencies out
there…
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Facilitator’s Phrases
• What are you looking at right now?
• Can you tell me more about…?
• What did you think would happen when…?
• What would you do if I wasn’t here?
• This is very helpful.