This document discusses creating greater accessibility to art events in Cincinnati through a mobile app called ART SEEN. It notes that 55% of Cincinnati residents are not well informed about art events. The app aims to grow engagement in the local arts community through enhanced education, social features, and event promotion. Validation surveys found 85% would be more likely and 95% much more likely to attend if they had greater awareness and knew friends were attending. The business model starts with building the app and partnerships, then features and promotes specific events and aggregates ticket sales over time, with revenue from promoted posts and affiliate ticket referrals.

2. DISAGGREGATED MARKET
55% of Cincinnatians polled were
"not very" or "not at all" informed
about art-related events

3. OPPORTUNITY: THE FIGURES
0.8% Annual Growth in Performing Arts Industry from 2006-
2011 (IBISWorld)
Event-related spend of non-local audience versus local
2.3x audience (artsusa.org)
Number of consecutive years that State and Local
4 governments have cut spending on the Performing Arts
(artsusa.org)

4. SOLUTION: ACCESSIBILITY
ART SEEN aims to grow engagement in the
local Arts community through enhanced
accessibility
Education
Social
Promotion
} Targeted and timely

5. INTRODUCING...
Using mobile
technology to raise
the bar
Education
Social
Promotion

6. USE CASE

12. END USER?
Self described as someone who attends
professional Cincinnati
visual/music/theatre/dance
"I've been to a couple art events here, but..."

13. VALIDATION OF OPPORTUNITY
85% said that greater awareness would make
them "very likely" or "likely" to attend art event
95% said that knowing friends were attending
would make them more likely to attend art event

14. BUSINESS MODEL
Phase 1: Phase 2: Phase 3:
Build Featured/ Aggregate & unify
Develop partners promoted events Ticket sales
Coverage of events Data mine
Grow user base

15. REVENUE STREAMS
Affiliate referral
Free Promoted/ (% of ticket
coverage featured posts sales coming
through app)

16. TEAM
Nick Selman
Kim Sykes
Chris Lamping

17. THANK YOU