The document provides essential elements that should be included in a startup pitch to investors. It lists 5 key elements: 1) clarity - clearly explaining the problem, solution, target market and how it works in 1 sentence; 2) credibility - why investors should trust the team and what they have accomplished; 3) purpose - why they are doing this and what success looks like; 4) realism - practical considerations around traction and competition; and 5) contagious passion - showing excitement for the idea and why investors should believe in the project. The document emphasizes including these elements and standing out to get investors to take a chance.

1. The Startup Pitch:
Essential Elements
Jeanne Trojan
@jmtcz

2. You have
a brilliant idea.

3. You’ve gathered
a talented team.

4. But, you lack the
funds to get started.

5. So, you
need to
pitch to
investors.

6. There are
elements
you need in your pitch.

7. 1 clarity

8. Can you clearly explain
the problem you’re solving,

9. who your target market is,

10. what your solution is
and how it works in practice?

11. Can you say it in one
simple sentence?

12. 2
credibility

13. What can you
tell potential
investors to
make them
trust you?

14. What have you
accomplished?

15. How is your team ready
for a successful project?

16. 3
purpose

17. Why are you doing this?
What do you want to happen?

18. What does success
look like to you?

19. realism

20. Have you thought this
through in a practical sense?

21. How much traction can you
really expect in the first year?

22. Who is your competition
and how are you different?

23. contagious
passion

24. You have an idea that’s
going to change the
world, right?

25. Show them how
excited you are!

27. Tell them why they
should believe in
your project.

28. Go ahead.
Take a
chance.

29. But, remember.

30. clarity

31. credibility

32. purpose

33. realism

34. contagious
passion

35. Be outstanding.

36. Jeanne Trojan
jmtcz.cz
@jmtcz

37. Photo Credits
1. Man on the Mound, Matt McGee
2. I can read your thoughts, Xinit org
3. The Usual Suspects, Atomic Jeep
4. Where did it all go, Cayusa
5. Geeks on a plane, Digitalbear
6. Zubrow
7. Tiago A Pereira
8. Melbourne Sound, Relief Alexkess
9. Food Addiction, Rennet Stowe
10. The Godfather, Eisenbahner
11. What is that RL, Hyde
12. Free Tibet, Serge
13. Base 10
14. Dave
15. Light Walk in October, KoppDelaney
16. Checkered Flag, DviewUS
17. Self, Filsinger
18. Bamboo, Astragony
19. Virginia, CWDiaz
20. Baby food for thought, Uncoolbob
21. Smile like you mean it, Pat Makhoul
22. Jump for Joy, blinkingidiot
23. Pitch for geek on a plane Paris, Leafar
24. Geek on a plane Paris, Leafar
25. Concrete schoolyard, Dsade
26. Liwanag sa dilim, JM Abania