The document provides guidance on how to effectively pitch an idea or startup in a short amount of time. It emphasizes that a good pitch should: 1) Be short, simple, and sexy, explaining the idea so that even a teenager could understand. 2) Focus on the audience and their needs/problems rather than yourself, with a clear structure that outlines the problem, solution, and satisfaction/benefits. 3) Raise emotion and excitement while connecting with the audience in an authentic way through preparation, delivery, and getting feedback to improve over time.

1. Startup Live Elevator Pitch

2. Pitch 1

3. 3 Things
first

4. 1
No!

5. 2
Art not Science

6. 3
Anytime

7. We are here
But a week earlier

9. Ideas will inspire

10. Ideas will die*
*Don‘t worry, they are not really dead

11. WTF?

12. Pitch
Let‘s talk about pitch

13. It starts here

14. It has to go there

15. Methaphorically
singing speaking
This is in between

16. Pitch ? ?
?
Your Their
head heads
90 fucking seconds

17. Sales 101

18. Attention

19. Interest

20. Decision

21. Action

22. Pitching = selling

23. But pitching is more!

24. Center of the universe
KYA = Know Your Audience

25. Connection
with

26. Excitement

27. Retention
?

28. Connection
Emotion
Excitement Retention

29. Clarity

30. What can you do?

31. Preperation

32. Get out of YOUR head

33. Repetition

34. K.I.S.S.S.
Keep It Short, Simple & Sexy

35. Explain to a teenager

36. One-Liner

37. Relate to know things

38. Delivery

39. Authenticity

40. Structure
Different stuff, but same „molecular“ structure

41. Anatomy 1
You Solution
15 sec 30 sec
30 sec 15 sec
Problem Your Need

42. Anatomy 2
You Satisfaction
15 sec 30 sec
30 sec 15 sec
Need Your Need

43. Anatomy 3
You „Product“
15 sec 30 sec
30 sec 15 sec
Vision Your Need

44. Bad Pitch
You Solution
35 sec 15 sec
45 sec
Problem

46. Pitch 2

47. Pitch 2
Don‘t let your idea die

48. Magic formula (in words)
A well prepared, well delivered,
short, sexy, simple Pitch about a clear idea that
 is authentic,
 can be understood by a teenager
 has an easy to follow structure
 raises emotions,
 excites and connects with people,
 will be retained
 (and most importanty) focuses on audience
where you listen (!) to feedback and interate over time

49. Magic formula (in pictures)
Emotion

50. YOU