The "Introduction to fundraising 101" session from the Business Track of the AWS Startup Day Kyiv 2018

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Fundraising 101
November 2018 | Richard Howard

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Who am I?
2006 – 2011 2014 – 2015
2012 2015 - 2016
2012 – 2014 2016 -

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Agenda
- The biggest caveat of them all
- Investor Types
- The Startup Lifecycle
- How much should you raise?
- Investor Psychology
- Valuation
- To accelerate or not to accelerate
- Building your deck
- How to get in front of investors
- Final Point on VC’s
- Helpful Resources

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Caveat
Raising money is a means to an end.
It is not the ultimate goal.

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Startup Graveyard

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Different Investors for Different Stages
- Friends and Family
- Angels
- Seed Funds
- VC’s

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Friends and Family
- Mum & Dad
- Grandparents
- More successful Friends
- Rich uncle

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Angels
- Rich people in your city/country
- All they want to do is invest
- Receptive to good cold emails
- Look at the last time they invested

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Seed Funds
- Slightly more professional than angels
- Have raised some amount of outside capital
- Often are recent founders – aggressive about finding new deals
- Have quick processes.

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VC’s
- Can invest from $1m to $1bn
- Professional investors with outside capital from Limited partners
- Much more structured in terms of process
- Looking at every investment as having the potential to return their
entire fund.

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The Startup Cycle

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How much is enough?

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Investors

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Investor Pychology

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Valuation

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To Accelerate or Not to Accelerate

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Your Deck

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Market Size & Problem

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How we solve it

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Product

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Traction

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Competition

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Team

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Law of one-third

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Meeting investors

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Cold emails

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Bad Email

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Good Email

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Warm Intro’s

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Final Points on VC’s
- Associates vs General Partners
- You’ll never get a No
- Due Diligence
- Standard VC vernacular

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Book Recommendations

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Resources
How to raise money by Paul Graham -
http://paulgraham.com/fr.html#f15n
How to get meetings with investors & raise money -
https://www.startupschool.org/videos/50
Understanding Liquidation Preferences and other terms -
https://angel.co/blog/liquidation-preference-your-equity-could-be-worth-
millions-or-nothing

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