Make Money with Alexa Skills (ALX402-R1) - AWS re:Invent 2018

© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Making Money With Alexa Skills
Jeff Blankenburg
Senior Alexa Evangelist
Amazon Alexa
A L X 4 0 2 - R 1

One-Time Purchases

Subscriptions

Consumables

In-Skill Purchases
GRAPHIC THAT ILLUSTRATES PHYSICAL GOODS/SERVICES
VS. DIGITAL PRODUCTS.

In-Skill Purchases
SAME GRAPHIC, but highlighting that the rest of the
presentation will focus on digital goods.

In-Skill Purchases

In-Skill Purchases
Subscriptions and one-time purchases
$0.99 - $99.99
Consumables
$0.99 to $9.99

In-Skill Purchases
Your skill shouldn’t mention the price. Alexa will do that!

In-Skill Purchases
If you want to change the list price,
you will need to re-certify your skill.

ISP Graphic

Sending An Upsell Request
{
'type': 'Connections.SendRequest’,
'name': 'Upsell’,
'payload': {
'InSkillProduct': {
'productId': hintpack[0].productId
},
'upsellMessage': "You don't currently have any hints
available. Would you like to know more about the five hint pack?"
},
'token': 'correlationToken'
}

Sending A Buy Request
{
'name': 'Buy’,
'payload': {
'InSkillProduct': {
}
},
}

Sending A Cancel Request
{
'name': ‘Cancel’,
'payload': {
'InSkillProduct': {
}
},
}

Receiving A Response - Declined
"request": {
"type": "Connections.Response",
"requestId": "amzn1.echo-api.request.c5d143cd-e8fd-42cf-bfed-1a4a5b717bfc",
"timestamp": "2018-09-20T14:06:50Z",
"locale": "en-US",
"status": {
"code": "200",
"message": "OK"
},
"name": "Buy",
"payload": {
"purchaseResult": "DECLINED",
"productId": "amzn1.adg.product.3c9467da-807c-4111-809d-03ec7b8d7726"
},
"token": "correlationToken"
}

Receiving A Response - Accepted
"request": {
"timestamp": "2018-09-20T14:06:50Z",
"locale": "en-US",
"status": {
"code": "200",
"message": "OK"
},
"name": ”Upsell",
"payload": {
"purchaseResult": ”ACCEPTED",
},
}

Receiving An Buy Response - Error
"request": {
"timestamp": "2018-09-20T14:06:50Z",
"locale": "en-US",
"status": {
"code": "200",
"message": "OK"
},
"name": "Buy",
"payload": {
"purchaseResult": ”ERROR",
},
}

Offer a Buy Intent

Don’t Be Annoying About It

Persist, Persist, Persist

Create an Inventory Checker

Help Should Know Your Purchases

When it makes sense, combine your logic

Everything You Need Is Right Here!
http://alexa.design/isp

Thank you!
Jeff Blankenburg
@jeffblankenburg
jeffblan@amazon.com
Deep Dive into
Alexa's In-Skill Purchase API
ALX404-R1
Wednesday, 11:30am | MGM Grand
Learn from the Field: Best Practices for Making
Money with Alexa Skills
AL302
Wednesday, 12:15pm | Venetian

Breakout repeats
Day of Week, Month Day
Session Title
Time – Time | Location
Session Title
Session Title

Related breakouts
Session Title
Session Title
Session Title

Sample code slide
var pd = require('pretty-data').pd;
var xml_pp = pd.xml(data);
var xml_min = pd.xmlmin(data [,true]);
var json_pp = pd.json(data);
var json_min = pd.jsonmin(data);
var css_pp = pd.css(data);
var css_min = pd.cssmin(data [, true]);
var sql_pp = pd.sql(data);

Sample code slide

“Lorem ipsum dolor sit amet,
consectetuer adipiscing elit.
Maecenas porttitor congue massa.”
Quotation Author
Title

Click to add slide title (size 48)

Main topic 1 (size 32)
Subtopic copy goes here (size 24)

• Main topic 1 (size 32)
• Subtopic copy goes here (size 24)

Lorem ipsum dolor sit amet, error
possim abhorreant vix ne, ne mel
debitis iudicabit voluptatibus. Affert
timeam debitis no nam. Sint
democritum complectitur his an.
Ex mei admodum inciderint, cum cu
nihil commune atomorum. Vix ea
possit similique elaboraret.

Click to add slide title
(size 48)

Screenshot
Place a screenshot
behind the image of a
laptop or smartphone
to show it on a device.
1. Place the screenshot on
the slide.
2. Use the Alignment tools or
Selection Pane to place
the screenshot behind the
device. For more
information on how to use
the alignment tools and
Selection Pane, refer to
slides 58 and 59.
3. Resize and/or crop the
screenshot to fit
the device.

Using videos
To keep the file size small enough to upload to
the SRC, please wait until you get onsite to embed
videos in the speaker-ready room.
To embed a video, you can use the Embed_Video
slide layout. You can also add a video to a slide by
doing the following:
1. On the Insert tab, select Video.
2. Choose either an online video or a video you have
saved to your machine.
3. On the Video Tools menu, go to the Playback
options to make the video play full screen,
automatically or on-click, loop, hide when not
playing, or rewind after playing.

How to apply the template
Apply the template to an
existing PowerPoint presentation
1. Save this template to your Desktop.
2. Open an existing PowerPoint file that you want
to update.
3. Select Design, scroll down, and select Browse
for Themes.
4. Browse to the template file (.potx) you saved to your
Desktop, and select Open.
5. Under Layout, right-click on the slide thumbnail, and
select the layout you want to use (Title_#Speaker and
Title_and_Content will be the most common).
6. Some things will shift when you do this. Adjust
accordingly to get the slide how you want it.

Theme colors
R: 0
G: 0
B: 0
R: 255
G: 255
B: 255
The PowerPoint palette for this template has
been built for you and is shown below.
Limit color usage to two colors per slide.
Choose one main color and one accent color
from the first four colors of the template
(limit use of yellow and green).
Do not use different shades of a color.

Text
Accessibility
Do not use dark colored
text on dark backgrounds or
light colored text on light
backgrounds.
Large text (above 24pt) and
icons must have a contrast
ratio of 3 or above.
Text Text
TextText Text

Typography
Amazon Ember Light should be used for titles
Titles should be sentence case.
Hyperlink example Hyperlink example

Typography continued
Select the appropriate font weight from the list of fonts.
These are all the usable fonts in the Amazon Ember family:
Amazon Ember
Amazon Ember Heavy
Amazon Ember Light
Amazon Ember Medium
Amazon Ember Thin
Amazon Ember Italic

Grid/guidelines
To view the grid, in the View
tab, select Guides.
Or press Alt+F9. To turn it off,
press Alt+F9 again.

Quick Access Toolbar
PowerPoint has a toolbar populated with icons that
perform common tasks. This can be a great way to save
time, removing the need to repeatedly navigate through
menus.
You can customize your Quick Access Toolbar to add
buttons for alignment, formatting, and other
adjustments you’ll be making frequently. To do this, on
the far right of the Quick Access Toolbar, select the down
arrow, and select More Commands.
Here, you can browse dozens of different commands, add
and remove commands, and even export a Quick Access
Toolbar to open it on another machine.

Easy to use alignment tools

Selection and formatting panes
To view an itemized list of objects on the slide
and their order of appearance, under the File
tab, in the Editing section, click Select, and
then click Selection Pane.
To view the formatting options pane for
objects on the slide, right-click the object,
and select Format Shape.

Animation options
The four options of animation are:
Entrance animations (green) which
describe the animations that bring
an object onto the slide.
Exit animations (red) which describe
the animations that take an object
off the slide.
Emphasis animations (yellow) which
affect objects but don’t bring them in
or move them off the slide.
Motion paths (line) move the object
around the slide. In addition to speed,
motion paths also have “easing,” which defines
how quickly the object begins or ends moving.
The following animations are acceptable to use:
Fade in/Fade out
Grow/shrink
Lines

Animation pane
The Animation Pane
provides a detailed
view of all the
animations happening
within your slide.
This includes the slide element's
name, the duration of its
animation, and when the
animation will start.
To access the Animation Pane,
select the Animations tab, and
click Animation Pane.

Photography
1. The point of view should be top down, ground up,
or human sight line.
2. Color aligns with the overall AWS palette. Black and white
is not approved.
3. Don’t add gradients over photography.
4. Conceptual/abstract/pattern photos can be used but need to
reference characteristics of a product or service that doesn’t have
a specific physical metaphor (i.e., speed, security, AR/VR).
5. We do not show servers, databases, racks, or
infrastructure hardware.
6. Licensing images is often not as expensive as you may think for a
single use in a PowerPoint presentation. If you are looking for
unique images or photographs for your slides, try some of these
options to legally license use of the image:
Getty Images
Shutterstock
Creative Commons

Table 1
Placeholder Placeholder
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Table 2
Placeholder Placeholder

Table 3
Placeholder Placeholder Placeholder Placeholder

Charts
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Category 1 Category 2
Chart Title
Series 1 Series 2 Series 3

AWS product and resource icons
(Updates coming August 2018)
Download icons to use in
your presentation here:
https://aws.amazon.com/
architecture/icons/

Make Money with Alexa Skills (ALX402-R1) - AWS re:Invent 2018

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