This document provides steps for building a platform with words, passion, and people. It outlines finding your unique voice, pursuing passion over results, and connecting with others. The key steps are to say and practice your message, ignore metrics and focus on serving your fans, and connecting through friends while earning patrons. Pursuing passion rather than luck or laziness will allow you to build a lasting platform.

1. STARTING
FROM
SCRATCH:
HOW TO
BUILD
A PLATFORM
WITH
WORDS,
y Jeff Goins
PASSION, &
PEOPLE

3. STEP 1:
FIND YOUR VOICE
FIND YOUR VOICE

5. “You are when
you say you
are.”
—Steven
Pressfield
—Steven
Pressfield

6. • Say it.
• Practice it.
• Believe it.

7. STEP 2:
PURSUE PASSION,
NOT RESULTS
NOT RESULTS
NOT RESULTS

9. Failure is not
an option. It’s
an
opportunity.

10. • Start selfish.
• Ignore metrics.
• Focus on one thing.

11. STEP 3: CONNECT
(WITH EVERYONE)

13. It’s not who
knows you,
but how they
know you.

14. • Find friends.
• Serve fans.
• Earn patrons.

16. You can outlast
those who are lucky
and outwork those
who are lazy.

18. For a free
gift, visit:
GOINSWRITER.CO
M/PLATFORMCON
F