The Starbucks incident, featuring CEO Kevin Johnson, and his practice of ethical leadership

1. THE CEO OF THE
STARBUCKS AND
THE PRATICE OF
ETHICAL
LEADERSHIP

2. Insights
Ann Skeet’s model
of ethical Leadership

3. Starbucks has been criticized
Two black men were arrested
The incident went viral
Johnson apologized and took immediate actions
8,000 stores were closed
Third Place Policy

4. Creating
community
Encouraging
Ethical
Conduct
Showing
Discipline in
One’s Role
Clarifying
Culture
Designing
Ethical
Systems
Ann Skeet’s model of
leadership ethics

5. Creating Community
Apologizing and specifically admitting to
the public about his lack of training that
led to a bad outcome
Transparent
Implying Third Place Policy
Reinforcing their commitment
between employees and customers

6. Encouraging Ethical
conduct
Promoting awareness
Moral reasoning
Johnson could have just shut down
the viral issue
Johnson has created positive
difference in the community
There might have negative
difference between employees and
customers

7. Showing Discipline in One’s
Role
Johnson had admitted malpractice in their
management and conducted actionable steps
Meeting with stakeholders

8. Clarifying culture
Clarifying the statement with immediate
actions that had done, Johnson uphold
the Starbuck’s mission and core values
Being clear with their policy and practice
Johnson, taking full responsibility of
what happened should’ve help
employees to figure out if their personal
values align with the company’s

9. Designing Ethical Systems
It is part of leader’s practice to grow their own
knowledge and contribute beyond their own
organization
He showed a classy, example of what a great
leader does when managing a crisis
Craig Donaldson of Metro Bank and Carolyn
McCall of EasyJet from Britain.