Starball Soccer is a new, fast paced, 2 vs. 2 football game played inside a unique pitch with holes for goals on one side. The half-court game demands quick thinking and fast feet. It dramatically improves players’ technical skills. The team with the most goals at the end of the 22 minute game, wins. It’s fun and safe to play. The court is easily assembled and disassembled on turf, sand or concrete, allowing it to be used for promotional events. The side panels of the Starball court offer advertising space.

1. A NEW FOOTBALL
FORMAT

2. Table of Contents
!
A Vision for Starball Soccer
Starball Soccer Overview
Starball Soccer’s Value
Starball Soccer in the USA
Contact Information
Appendix

3. Our vision is Starball Soccer.
STARBALL SOCCER VISION
3

4. Starball Soccer Vision
!
1. To make Starball a complement to the 11-a-side game, a format that
addresses the lack of technical proficiency in many players from the US
and UK.
!
2. To work with Football Clubs and use Starball as a social outreach,
education and enterprise initiative.

5. STARBALL SOCCER OVERVIEW

6. Starball Soccer Overview
Starball Soccer is a new, fast paced, 2 vs. 2 football game played inside a
unique pitch with holes for goals on one side.
The half-court game demands quick thinking and fast feet. It dramatically
improves players’ technical skills.
!
The team with the most goals at the end of the 22 minute game, wins.
It’s fun and safe to play.
!
The court is easily assembled and disassembled on turf, sand or concrete,
allowing it to be used for promotional events.
!
The side panels of the Starball court offer advertising space.

7. STARBALL SOCCER’s VALUE

8. Starball’s Value
The Starball concept adds value to players, clubs and countries!
Technical skills: The lack of development of technical proficiency from a young age
is addressed by Starball; benefiting players, clubs and nations through improved
technique.
Broadening appeal: The fun nature of the game broadens the basic appeal of
football to non-players.
Available space: The size of the Starball pitch address the lack of space for full size
pitches
Time crunched: The short intense duration overcomes many players’ lack of time to
play a full 90 minute game.

9. Starball’s Technical Benefits
It is generally accepted that nations like England and the USA suffer at
the international level due to a lack of focus on technical mastery in
players from a young age. Simply said, traditional 11-a-side football
training and playing is not the best way of improving a player’s technique.
Starball Soccer was designed specifically to help players develop
technical ability. Starball demands quick thinking, fast reactions, more
creativity with the available space and more accurate shooting ability.
Multiplying the most intense and exciting moments of the game into 22
minutes not only improves technique and but also boosts fitness.

10. Starball’s Value to Clubs
Besides the technical benefits of helping players increase their
technique, Starball’s innovative and fun format will help attract new
players.
In doing so we will create a broader football community of players not
traditionally attracted to football.
We will do this by using Starball as a social responsibility and social
enterprise initiative in the US and UK.

11. STARBALL IN THE USA

12. Starball in the USA
The United States is a huge soccer market and the World Cup made it clear that
soccer is growing in popularity.
Major European Clubs are building their brand presence and cultivating a fan base in
the United States.
Youth soccer programs are the norm across major clubs.
Some clubs are even embracing vocational education training for under privileged
youths (i.e. Chelsea FC)
Starball as a community and social responsibility program offers an opportunity
for European clubs to build their brands in the USA. For MLS clubs Starball is a
perfect supplement to existing community outreach.

13. Starball - Bronx CSR initiative
We are working with The Majora Carter Group to locate Starball courts in the
Bronx in NYC.
We will use Starball to stimulate interest in football with local youth.
Majora Carter Group will use their local leaders to arrange and run
tournaments at various venues.
Once established we will encourage unemployed local people to manage the
courts, thus creating employment opportunities.
We are seeking the involvement of a major football club to support our
initiative.

14. For More Information
Partner at Curious NYC: Mark Fallows
email: mark@wearecuriousnyc.com
Starball Project Manager: Sacha Ferrier-Cohen
email: sacha@wearecuriousnyc.com

15. APPENDIX
15

17. “Some 1,845,345 tweets heralded Tim Howard's historic
game”
“Fans tweeted 15.9 million times during the first three U.S.
matches”
“During the game against Germany, one of the most
popular images throughout the Twittersphere was of
companies who had brought in televisions and food so
employees could watch”

18. 18

19. “ 2007 FIFA study concluded that some 25 million American
children play soccer, giving the U.S. the largest youth base
of any country that competed in Brazil 2014”
“Football in the USA is now the second most popular
participation sport behind baseball*”
*ESPN 2014