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INDEX
Part I – Introduction.
Part II – Location.
Part III – Characters.
Part IV –Technical's.
Part V- Final Product
Part VI - Business Aspects.
PART I
INTRODUCTION
Introduction
• About the product.
• Concept.
• Direction/Script.
• Crew.
• Customers.
• Fan Base.
• Merchandise.
Production House - LucasFilmsLtd
Episodes: 1- The Phantom Menace (1999)
2- Attack of the Clones.(2002)
3- Revenge of the Sith.(2005)
4- A New Hope.(1977)
5-The Empire Strikes Back(1980)
6-Return Of The Jedi.(1983)
7-The Force Awakens.(2015)
Concept
• Star Wars depicts the never ending struggle
between the light side and the dark side
namely the Jedi and the Sith which takes place
across a wide galaxy in space. One of its kind.
• Age group of 12-14.
• However with its storyline, lovable characters
and thrilling romance it caught the attention
from every age group.
• In the top 10 best films of century
DIRECTION/SCRIPT
• Perfects every scene of the movie. Re shoots.
• Kauro Ishikawa – Wont settle for less.
• Every aspect of production is supervised by
George to maintain the required quality.
• Script supervisors- No dialogue falls out of
character.
Customers
Fan video
Fan Base
In February 2015,Gordon Deacon had his last wishes come
true when he had two of his favorite loves combined at
his funeral.
Crew
DirectorWriter
George Lucas
Producer
Rick McCallum
Editor
Paul Hirschy
Music
John Williams
Make-up
Amy Byrne
Cinematographer
Gilbert Taylor
Costumes
John Mollo
Photographer
David Tattersall
VFX Supervisor
John Dykstra
Distributor
20th Century Fox
Merchandise
Theme ParksToys
PART II
Location
Location
• Shooting Locations
• Studios
• Sets
• Real Locations
Shooting Locations
The Filming locations changed from different continents to
climates.
UK , Spain , Thailand , China , USA , China ,
Norway , Tunisia , Guatemala.
Mt. Edna , Italy (Lava Scene).
Lava Scene, Mt Edna
• George Lucas inspired
by Mt. Edna footage.
• Took his producer and
cameramen to shoot
the volcanic irruptions
to incorporate it in the
movie.
Studios
Fox Star Studios:- Sydney, Australia
Rolls Royce Factory (650 people)
Abbey Road Studio:- London
SETS
• 5 months before shooting , making of sets and
rehearsing
• Pictures of sets
• Tunisia dessert made real sets , destroyed due to
weather conditions , rebuilt AND PICTURES ALSO
Video of Plane scene
Real Location
Shooting done in real location .Though "Star Wars" takes place in a galaxy
far, far away, some locations are much closer to home. The cast and crew
travelled to several locations around the world to film scenes for different
fictional planets. Most of the shooting done in Tunisia. Shooting done in
snow, deserts.
PART III
,
Characters
Characters
• Costumes
• Make-up
• Stunts
Costumes
• 50-60 people in
department.
• Inspired from Mongolia,
Tibet.
• Simplicity in first three
episodes.
• Next three episodes royal ,
beautiful.
• Costumes were made not
hired.
• Numerous costumes for
military with variety .
MAKING OF CHEWBACCA
• Peter Mayhew has
played the role of
Chewbacca.
• George Lucas’s dog,
Indiana.
• Yak hair and Mohair.
• Sounds of bears,
badgers and lions and
extracted various other
pieces.
Makeup
STUNTS
STUNTS
• Nick the stunt choreographer works to put
every emotion into action.
• Most of the stunts were done by the actors
themselves.
• 6 months training for 5 minutes action scene.
• Stunt doubles.
• Face Scanner.
• White indicators
Technical's
Part IV
Technical’s
• Sound
• Music
• VFX
MUSIC
• Variety of musical style many culled from the late
romantic of Richard Strauss.
• Less on Classical references more of modernist
orchestral music.
• Emotional Appeal.
• Built Connection.
Music Making
SOUND
•Light saber , Lazer, spaceships.
Lazer video.
•8 weeks before release sound test.
•Sound effects
• Real sound from different objects taken
Sound Making
VFX-FROM PUPPETS TO PIXELS
•Visual effects by Industrial
Light and Magic (ILM)
Company founded by George
Lucas.
•The VFX department was
headed by Benjamin Burtt.
•Episode1-The Phantom
Menace puppets and models
were used.
•Episode2-The Attack of Clones
puppets were digitalized.
•Green screens , computer
generated imaginary (CGI) and
animations used for the VFX.
Yoda is the Jedi Master.
•Yoda was digitalized in
Episode:- 2-The Attack
of the Clones.
•He is performed and
voiced by the master
puppeteer Frank Oz.
•It took over 3 months
to make Yoda digital.
The making of Yoda:-
• IIIInspired by Goofy.
• Major character in episode 1.
• First lead computer
generated character of the
franchise.
• Portrayed by Ahmed Best.
• Received overwhelmingly
negative response.
•
Jar Jar Binks:-
• The technique used to create
lightsaber effect consists of
filming actors sparring with
props composed of handles that
have rods attached to them.
• Using a process called
rotoscoping, the film is
processed frame by frame by
drawing the outline of each
lightsaber blade onto an
animation cell and painting the
correct colour for the balde.
• Each animation cell is placed
over a black background and
filmed with a diffuser over the
lens to get the glow around the
edges of the light sabers.
Lightsabers:-
Part V
Final Product
Final Product
• Editorial
• Marketing
• Awards and Achievements
Editorial
• The job of the editorial team is making 1000’s
of clips for a particular scene and turning it
into a movie.
• It is a 18 to 20 month process.
• Animation team passes on their work to the
Editorial team.
• The editorial team also includes Sound
digitalization.
Marketing
• Collaboration wit marvel
Cinematic Universe.
• Multiple Press Events.
• Using “nostalgia” as their
best marketing strategy.
• Trailer released as a
Global event.
• 4 million tweet leading to release breaking the
record of 1.09 billion dollars in 12 days
surpassing Jurassic Park.
• Using popular shows to promote their movie.
Example:- Ellen Show.
• Comic con.
• “Force for change” charitable partnership with
UNICEF.
Awards and Achievements
7 awards, 22 nomination’s, 3 special achievement
• Academy award for Best Visual Effect.
• People’s choice awards for Favorite Movie.
• Academy award for Best Production Design.
• Academy award for Best Original Music Store.
Part VI
Business Aspect
Business Aspects
•Business Cycles.
•Revenue Generation.
•Setbacks.
•Future Business Prospects.
Business Cycle
•Diverging their franchise - Comic books,
action figures etc.
• Movie Suspense- Strategically released
leaving the audience thinking “What’s
next?”
•Decline not observed because of
reviving its franchise
Revenue Generation
Original Star Wars trilogy total
BUDGET
$54.5-86.7 Million
WORLDWIDE
$1,788,879,251
Prequel Star Wars trilogy total 343 Million $2,525,197,773
Setbacks
• Stars Wars Episode 7 V/s Bollywood.
• 1200 prints in India.
• Star wars v/s Dilwale v/s Bajirao Mastani
• Avatar vs Star Wars
• Failed in China.
Future Business Prospects
• Star wars movie every year.
• 5 Star wars films due between now and 2020
• The new attractions or additions to the region's
theme park are what will help bring more than 62
million visitors.
Thank you!

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Star Wars

  • 1.
  • 2.
  • 3. INDEX Part I – Introduction. Part II – Location. Part III – Characters. Part IV –Technical's. Part V- Final Product Part VI - Business Aspects.
  • 5. Introduction • About the product. • Concept. • Direction/Script. • Crew. • Customers. • Fan Base. • Merchandise.
  • 6. Production House - LucasFilmsLtd Episodes: 1- The Phantom Menace (1999) 2- Attack of the Clones.(2002) 3- Revenge of the Sith.(2005) 4- A New Hope.(1977) 5-The Empire Strikes Back(1980) 6-Return Of The Jedi.(1983) 7-The Force Awakens.(2015)
  • 7. Concept • Star Wars depicts the never ending struggle between the light side and the dark side namely the Jedi and the Sith which takes place across a wide galaxy in space. One of its kind. • Age group of 12-14. • However with its storyline, lovable characters and thrilling romance it caught the attention from every age group. • In the top 10 best films of century
  • 8. DIRECTION/SCRIPT • Perfects every scene of the movie. Re shoots. • Kauro Ishikawa – Wont settle for less. • Every aspect of production is supervised by George to maintain the required quality. • Script supervisors- No dialogue falls out of character.
  • 10. Fan Base In February 2015,Gordon Deacon had his last wishes come true when he had two of his favorite loves combined at his funeral.
  • 11. Crew DirectorWriter George Lucas Producer Rick McCallum Editor Paul Hirschy Music John Williams Make-up Amy Byrne Cinematographer Gilbert Taylor Costumes John Mollo Photographer David Tattersall VFX Supervisor John Dykstra Distributor 20th Century Fox
  • 14. Location • Shooting Locations • Studios • Sets • Real Locations
  • 15. Shooting Locations The Filming locations changed from different continents to climates. UK , Spain , Thailand , China , USA , China , Norway , Tunisia , Guatemala. Mt. Edna , Italy (Lava Scene).
  • 16.
  • 17. Lava Scene, Mt Edna • George Lucas inspired by Mt. Edna footage. • Took his producer and cameramen to shoot the volcanic irruptions to incorporate it in the movie.
  • 18. Studios Fox Star Studios:- Sydney, Australia Rolls Royce Factory (650 people) Abbey Road Studio:- London
  • 19. SETS • 5 months before shooting , making of sets and rehearsing • Pictures of sets • Tunisia dessert made real sets , destroyed due to weather conditions , rebuilt AND PICTURES ALSO
  • 20. Video of Plane scene
  • 21. Real Location Shooting done in real location .Though "Star Wars" takes place in a galaxy far, far away, some locations are much closer to home. The cast and crew travelled to several locations around the world to film scenes for different fictional planets. Most of the shooting done in Tunisia. Shooting done in snow, deserts.
  • 25. • 50-60 people in department. • Inspired from Mongolia, Tibet. • Simplicity in first three episodes. • Next three episodes royal , beautiful. • Costumes were made not hired. • Numerous costumes for military with variety .
  • 26. MAKING OF CHEWBACCA • Peter Mayhew has played the role of Chewbacca. • George Lucas’s dog, Indiana. • Yak hair and Mohair. • Sounds of bears, badgers and lions and extracted various other pieces.
  • 29.
  • 30. STUNTS • Nick the stunt choreographer works to put every emotion into action. • Most of the stunts were done by the actors themselves. • 6 months training for 5 minutes action scene. • Stunt doubles. • Face Scanner. • White indicators
  • 33. MUSIC • Variety of musical style many culled from the late romantic of Richard Strauss. • Less on Classical references more of modernist orchestral music. • Emotional Appeal. • Built Connection.
  • 35. SOUND •Light saber , Lazer, spaceships. Lazer video. •8 weeks before release sound test. •Sound effects • Real sound from different objects taken
  • 37. VFX-FROM PUPPETS TO PIXELS •Visual effects by Industrial Light and Magic (ILM) Company founded by George Lucas. •The VFX department was headed by Benjamin Burtt. •Episode1-The Phantom Menace puppets and models were used. •Episode2-The Attack of Clones puppets were digitalized. •Green screens , computer generated imaginary (CGI) and animations used for the VFX.
  • 38. Yoda is the Jedi Master. •Yoda was digitalized in Episode:- 2-The Attack of the Clones. •He is performed and voiced by the master puppeteer Frank Oz. •It took over 3 months to make Yoda digital. The making of Yoda:-
  • 39. • IIIInspired by Goofy. • Major character in episode 1. • First lead computer generated character of the franchise. • Portrayed by Ahmed Best. • Received overwhelmingly negative response. • Jar Jar Binks:-
  • 40. • The technique used to create lightsaber effect consists of filming actors sparring with props composed of handles that have rods attached to them. • Using a process called rotoscoping, the film is processed frame by frame by drawing the outline of each lightsaber blade onto an animation cell and painting the correct colour for the balde. • Each animation cell is placed over a black background and filmed with a diffuser over the lens to get the glow around the edges of the light sabers. Lightsabers:-
  • 42. Final Product • Editorial • Marketing • Awards and Achievements
  • 43. Editorial • The job of the editorial team is making 1000’s of clips for a particular scene and turning it into a movie. • It is a 18 to 20 month process. • Animation team passes on their work to the Editorial team. • The editorial team also includes Sound digitalization.
  • 44. Marketing • Collaboration wit marvel Cinematic Universe. • Multiple Press Events. • Using “nostalgia” as their best marketing strategy. • Trailer released as a Global event.
  • 45. • 4 million tweet leading to release breaking the record of 1.09 billion dollars in 12 days surpassing Jurassic Park. • Using popular shows to promote their movie. Example:- Ellen Show. • Comic con. • “Force for change” charitable partnership with UNICEF.
  • 46. Awards and Achievements 7 awards, 22 nomination’s, 3 special achievement • Academy award for Best Visual Effect. • People’s choice awards for Favorite Movie. • Academy award for Best Production Design. • Academy award for Best Original Music Store.
  • 48. Business Aspects •Business Cycles. •Revenue Generation. •Setbacks. •Future Business Prospects.
  • 49. Business Cycle •Diverging their franchise - Comic books, action figures etc. • Movie Suspense- Strategically released leaving the audience thinking “What’s next?” •Decline not observed because of reviving its franchise
  • 50. Revenue Generation Original Star Wars trilogy total BUDGET $54.5-86.7 Million WORLDWIDE $1,788,879,251 Prequel Star Wars trilogy total 343 Million $2,525,197,773
  • 51. Setbacks • Stars Wars Episode 7 V/s Bollywood. • 1200 prints in India. • Star wars v/s Dilwale v/s Bajirao Mastani • Avatar vs Star Wars • Failed in China.
  • 52. Future Business Prospects • Star wars movie every year. • 5 Star wars films due between now and 2020 • The new attractions or additions to the region's theme park are what will help bring more than 62 million visitors.