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ASSIGNMENT 2

Crash Course on Creativity

   Stanford University




      Alessio Puccinelli
     30th October 2012
DISCLAIMER



I will disappoint you:

- I visited only one shop

- I did not care about personnel

- The shop was nearly empty
DISCLAIMER



I did surprise myself:

- Just look at the following slides…
Before we start,
I’d like to clarify that this is my
favourite grocery shop, where I
spend hours every month. I really
enjoy both the quality of the food
and the organization of the goods.

Above all, before taking this Class,
I was sure I knew everything
about this store.

See how I was wrong…
Obsessive presence
  To start with, there’s plenty of
  barbecue charcoal, despite we
  are in the most rainy season.

  More surprisingly, you find it
  in combination with other
  related goods: in this case for
  picnic, in two other cases with
  miscellaneous or vegetables
  (??!!).

  I knew only one place where I
  am used to getting it when I
  need it.

  DOUBT: are they trying to
  empty the warehouse or is
  their business model to
  provide customers with
  charcoal???
Good marketing
Cheese in sale is much more
attractive if matched with the
right wine.

I never found a very good
cheese here, but those
bottles almost convinced me
to give them a new chance.

DOUBT: is this the first time
they put some wine bottles
in the display? I don’t think
so, maybe I took for granted
that this kind of product is
too cheap for my taste and
did not even notice it. Why is
it then that I now noticed it?
Is it because I am trying to
see as if it were the first
time?
For giants only
Looking for something
strange in the ceiling, I
realized that meat shelves
have large headings no one
could ever see because of
their height.

Furthermore, this heading
does not completely
correspond to the kind of
meat in the shelves
underneath.

DOUBT: a design mistake?
We are safe!
I knew there must be fire
extinguishers and nozzles
somewhere!!!

Since I must have run into
them several times, why is it
that I’ve never noticed them
before?

DOUBT: am I a “real” man? *



* If you have never read
“Men come from Mars…” you
can’t understand
…and there was light



Simply impressive. I
would not have believed it
if I hadn’t seen it with my
own eyes.

DOUBT: none, I’m still
shocked
MISSION
ACCOMPLISHED!
I eventually found what
I’d been seeking for ages:
my favorite barbecue
spices!!!
Why is such a good
quality product confined
in a remote position???

DOUBT: no doubts, this
achievement alone is
worth the time I spent in
the store; and with this
picture in my hand, I will
never forget this place!
THANK YOU FOR
YOUR READING
    THIS!

 Your comments
   are eagerly
   welcomed!

Alessio
THAT’S ME!




WHAT’S THIS?

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Stanford creative - assignement 2

  • 1. ASSIGNMENT 2 Crash Course on Creativity Stanford University Alessio Puccinelli 30th October 2012
  • 2. DISCLAIMER I will disappoint you: - I visited only one shop - I did not care about personnel - The shop was nearly empty
  • 3. DISCLAIMER I did surprise myself: - Just look at the following slides…
  • 4. Before we start, I’d like to clarify that this is my favourite grocery shop, where I spend hours every month. I really enjoy both the quality of the food and the organization of the goods. Above all, before taking this Class, I was sure I knew everything about this store. See how I was wrong…
  • 5. Obsessive presence To start with, there’s plenty of barbecue charcoal, despite we are in the most rainy season. More surprisingly, you find it in combination with other related goods: in this case for picnic, in two other cases with miscellaneous or vegetables (??!!). I knew only one place where I am used to getting it when I need it. DOUBT: are they trying to empty the warehouse or is their business model to provide customers with charcoal???
  • 6. Good marketing Cheese in sale is much more attractive if matched with the right wine. I never found a very good cheese here, but those bottles almost convinced me to give them a new chance. DOUBT: is this the first time they put some wine bottles in the display? I don’t think so, maybe I took for granted that this kind of product is too cheap for my taste and did not even notice it. Why is it then that I now noticed it? Is it because I am trying to see as if it were the first time?
  • 7. For giants only Looking for something strange in the ceiling, I realized that meat shelves have large headings no one could ever see because of their height. Furthermore, this heading does not completely correspond to the kind of meat in the shelves underneath. DOUBT: a design mistake?
  • 8. We are safe! I knew there must be fire extinguishers and nozzles somewhere!!! Since I must have run into them several times, why is it that I’ve never noticed them before? DOUBT: am I a “real” man? * * If you have never read “Men come from Mars…” you can’t understand
  • 9. …and there was light Simply impressive. I would not have believed it if I hadn’t seen it with my own eyes. DOUBT: none, I’m still shocked
  • 10. MISSION ACCOMPLISHED! I eventually found what I’d been seeking for ages: my favorite barbecue spices!!! Why is such a good quality product confined in a remote position??? DOUBT: no doubts, this achievement alone is worth the time I spent in the store; and with this picture in my hand, I will never forget this place!
  • 11. THANK YOU FOR YOUR READING THIS! Your comments are eagerly welcomed! Alessio