2. Team: AlfaTest
Since many customer face-to-face
interviews were already conducted for the
previous Assignement, and we believe that
the relevant findings are still a good
knowlegde base, the following slide was
taken from the already submitted ppt (see
following slide).
http://www.slideshare.net/mverg/prototy
pe-pantry-panik-10c
3. Team: AlfaTest Value proposition: App for smartphone to keep a record of what's in the pantry, to avoid food expire before its use, to
suggest recipes based on ingredients in the pantry and calories
Market segment: joung adult with
Benefits Difficulties
smartphones frq. frq.
attractive 12 trivial 3
new 1 like to other 1
How do you feel the idea?
(customer feedback)
easy to use 9 difficult to use 2
life easier 6 I did not understand 1
better management of usage
stock levels 10
expiring dates 11 ripetitive data collection with
Saving the smartphone (for up and 10
Testing Value Proposition - Survey at supermarket
time 9 download data) on each article
What do you expect to
obtain by this app for money 10
smartphone? fatigue 5
< frequency purchases 3
more information on
recipes 7
calories 5
statistics 12
easy online-data access, online service provided by the
collected at the checkout supermarkets to collect data
suggested changes payment with the fidelity card 5 with fidelity card code 7
code, without the usage of the
mobile as a option
totally free 3
Do you buy it? yes, it's useful 8
free only with the fidelity card 4
pantry optimization 7
What influences the new bar code technology 3 its diffusion in all new pacages 3
chances of purchase? fidelity card code to access 8
online data collected at checkout
