Stakeholder Management for Development Corporation (Real Estate Development - Project Management - Stakeholder Management) Stakeholder management is an indispensable component responsible for the ease of delivery of any program, plan or engagement. It is chiefly concerned with effectual management for objectives realization of a given plan, program, activity or engagement. This has to do with achieving the necessary balance between objectives and expectations of stakeholders so as to nib any probable frustrations associated with the program’s delivery in the bud. To do this, the necessary and agreeable processes of stakeholder management need to be fused with the sublime but often challenging business environments.

1. Session 1.2
Stakeholder Management for New Developments
Cairo - 29 February 2020
Ahmed Al-Qashlan
Development Manager

2. Stakeholder Management (SHM)
Stakeholder management is basically concerned with identifying people or groups that will impact or be
impacted by a project, identifying their expectations (in relation to the project) and developing appropriate
management of their expectations.
(R. Edward Freeman J. H., 2010).
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3. Indeed, stakeholder management has gained momentum as a key component of management in
the first world. Though it is a nascent corporate idea, stakeholder management has been known
to positively impact the implementation of projects/programs.
Stakeholder Management Revolution
Extraction from “Google Books Ngram Viewer” shows the interval of using the Stakeholder term in
English literatures/business books
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4. In order to implement a strategic stakeholder management plan, it
is prudent to seek maximizing the overall stakeholder value
creation.
• Identifying the development project stakeholder groups:
• Creating value for each stakeholder group, Financial,
Functional and Emotional.
• Determine what you need from each stakeholder.
• AND in parallel, to compare the capabilities and your needs
against what you already have, to understand the gaps and
remedy them with trainings, managerial improvements and
culture change.
SH Management in Practice
Framework
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5. SH Management in Practice
Framework
1. Does this stakeholder group a serious attribute to the
project? Needed answer is YES, then identify how?
2. What do you need from this stakeholder? Needed
answer is YES, then identify what?
3. Is the relation between project/new development and
stakeholder dynamic and do you want it to continue?
Needed answer, YES, then identify why?
4. Can you easily replace this stakeholder? NO
5. Is the stakeholder detected to be with another
relationship? It depends, but it is important to know the
interactive relationship between the stakeholders.
Stakeholder Identification
Five questions which can determine and
identify the value of a specific stakeholder
and can help in stakeholders’ prioritization
are as follows
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6. SH Management in Practice
Framework
Stakeholder Analysis
Stakeholder analysis is a methodology to determine a
stakeholder's formation, interests, political status,
capacity, position to influence their groups and more.
Additionally, stakeholder analysis identifies influences
and illuminates conflicting aspects. This analysis
helps the managers to identify the potential
stakeholder strengths and achieve better trade-offs
and negotiation.
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7. SH Management in Practice
Framework
Stakeholder Classification and Mapping
Two Axial Grid Power/Interest Stakeholder Cube
Interest/Impact
Power/Influence
Satisfy Manage
Closely
Monitor Keep
Informed
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8. Stakeholder MappingExampleMap
Finance
CRM
Marketing Team
Media
Interest
CEO
Development Manager
Development Team
Sales Team
Bankers
Project Manager
Engineering Manager
SubContractor &
Suppliers
Power
Sales Operation Team
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9. Engagement is the Goal
Key Components of Stakeholder
Engagement (International Finance
Corporation (World Bank Group), 2007)
Looking forward to have successful
partnerships with primary stakeholders
improves stakeholders’ engagement
dramatically and have extraordinary
results on the organization/corporation
development.
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10. Engagement is the Goal
Spectrum of Stakeholder Engagement
(International Finance Corporation (World
Bank Group), 2007)
Here, the engagement process –that became more critical for the current
emerging markets, concludes that several activities and approaches during a
project lifecycle, which shall be designed in early stages of the project, should be
preventative tailored actions focused on the long run.
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11. 11
Fast Track - Stakeholder Management Exercise
Fast Track
The non fast trackable stages
“Inception and Stakeholders
management”
Fast Track

12. 12
Fast Track - Stakeholder Management Exercise
Fast Track
The non fast trackable stages
“Inception and Stakeholders
management”
Fast Track

13. The new development environment and
project management progress are
dependent upon many stakeholders such
as those in the financial sector,
development businesses, government
entities, consultants, the general public
and contractors, their combined
contributions will determine the future of
development.
Conclusion
That is why it is live process –
progressively elaborated
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14. Stakeholder Management is Game of Power Equilibrium; Due to the complex nature of stakeholders
and interface management roles, it’s apparent that the performance of such roles’ is more reliant on, and
requires, an extraordinary level of practical experience and interpersonal skills. Aptness, courteousness
politician.
Remember: Stakeholders are people with feelings, perceptions, desires and influence.
Win-win relationship: In addition to having an extrovert, adaptive and leading personality, a good
stakeholder manager needs to possess a profound knowledge of organizational politics. His main role is
to sustain a win-win balance between key stakeholders. Therefore, leadership is part of how
stakeholders are engaged, therefore, Leaders understand that stakeholders need to be engaged and the
challenges of transformational change
Conclusion
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15. Questions?
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