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Paprika Lab




RUNNING GLOBAL
                                                                     2011-11




Web http://paprikalab.com | Email bizdev@paprikalab.com | Phone 02-539-6141
Paprika Lab




Quick Intro.
Paprika Lab




http://www.facebook.com/piratelegacy
                                       4
Paprika Lab




5
Paprika Lab




6
Paprika Lab




HenHouse




           7
Paprika Lab




                       플랫폼확장
페이스북,싸이월드,Vkontakte,Odnoklassniki


         일본,중국,폴란드에커밍수운!
Paprika Lab




Metrics Revisited.
Paprika Lab




LTVCAC
LifeTimeValue   CustomerAcquisitionCost
Paprika Lab




     ~   희망고문




11
Paprika Lab




     Source:Kontagent’sA.R.MMetricsFramework
12
Paprika Lab




Game Design   ARPPU   x   Paying %   =    ARPU




 Marketing    ARPU    x     PLC      =     LTV




 Business     RPDAU   x     DAU      =    Daily
                                         Revenue



                           13
Paprika Lab




14
Paprika Lab




15
Paprika Lab




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Paprika Lab




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Paprika Lab




왕의귀환.
Paprika Lab




최근        과거




     19
Paprika Lab




Hero CITY vs HERO City
Paprika Lab

FacebookvsCyworldvsRussia
Paprika Lab

               간단비교

                                 Russia




  유저수
             BIG        SMALL   MEDIUM


    유저
ENGAGEMENT   MEDIUM   HIGH         ?




 유저당매출       MEDIUM   HIGH       LOW
Paprika Lab




IntuitionvsAnalytics
Paprika Lab

싸이월드
Paprika Lab




     한국은...
프로소셜게이머의나라
Paprika Lab




       문제

신규유저유입
Paprika Lab




  Introducing...

App
Paprika Lab




                                     ...


     Source:SocialTimeshttp://socialtimes.com/
                     applifier-cross-promotion_b22323
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Paprika Lab
URL:http://AppJump.kr




                                29
Paprika Lab




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Paprika Lab




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Paprika Lab




나의앱이여기에!




                32
Paprika Lab




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Paprika Lab




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Paprika Lab




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Paprika Lab




크로스프로모션(Cross-Promotion)은
 소셜게임에서검증된가장효과적인
      신규유저확보방법입니다.
Paprika Lab




Paprika Lab




        37
Paprika Lab




App
 http://AppJump.kr
Paprika Lab




게임기획자,소프트웨어엔지니어구인중!
            병역특례(산업기능요원)가능
                [현역,보충역,전직]
         people@paprikalab.com
Paprika Lab




QA?
Paprika Lab




                     Thank You! ;)



Web http://paprikalab.com | Email bizdev@paprikalab.com | Phone 02-539-6141

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