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Sse colawars group3b_2011
1.
Cola Wars Media
Management 2304Group 3b
2.
3.
Few comp of
equal size
4.
Brand building
5.
Hard to gain
volume
6.
Low investment
7.
8.
9.
Undifferentiated product
10.
Few inputs
11.
Generic raw materials
12.
Undifferentiated product
13.
14.
15.
Slow growth
16.
High entry investment
17.
18.
Brand dependence
19.
20.
21.
22.
23.
Challanges - the
current sales flagging (health factors, substitutes) - industry profitability affected by price competition and brand building - but competition can also be good when it is not based on price anymore
24.
Thank you for
your attention!
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