Đoàn Phương Thảo has over 2.5 years of experience developing Salesforce projects. She has worked as a developer at Keizu Vietnam Co., Ltd. and Evolable Asia Company. Her technical skills include Apex Code, Visualforce, JavaScript and SQL. She has experience managing customers and contracts, developing reports, and creating tools to help with tasks like exporting data and calculating salaries.
Leadbolt is a global mobile advertising network that has delivered over 10 billion ad impressions per month since 2015. It provides high performance advertising solutions to advertisers and app developers through innovative ad units, data-driven marketplaces, and dedicated global teams. Leadbolt helps clients achieve high engagement and results through options like self-service platforms, fully-managed services, and custom ad solutions.
David Braun “The adaptive marketing realization in outsourcing ”Lviv Startup Club
The document discusses adaptive marketing strategies for different customer segments in the outsourcing industry. It mentions using Google AdWords campaigns to target specific audiences based on geography and market trends. It also discusses remarketing, goals, conversions, and analytics. The document recommends segmenting customers based on their roles, jobs, niches, and challenges in order to craft adaptive marketing messages and leverage various traffic channels to reach each segment.
Data Summer Conf 2018, “Multi-touch Attribution: Key challenge around designi...Provectus
Sri Sri: "When I worked with Skyscanner, before Spotify, I worked on a popular marketing problem called Multi-touch Attribution". In this presentation, she’ll explain Multi-touch attribution problem space and how a Data Science solution was designed for this problem.I focus on a key challenge of designing a Multi-touch attribution solution – Identifying which methodology is best for this problem. This is a thorny issue as the variable we are trying to study isn’t directly observable. She’ll discuss a novel approach to tackle this problem through simulated marketing environment.
This document discusses Agile Marketing and its key principles and processes. Agile Marketing uses self-organizing, cross-functional teams that work in frequent iterations to focus on delivering value to customers. It aims to drive growth through rapid feedback and emergent solutions. The process involves defining concepts, measuring performance through iterations of development, testing, and learning from launches. Agile Marketing prioritizes responding to change over rigid plans and values testing and data over opinions. It focuses on delivering customer value through collaboration, transparency, and frequent experiments.
The document discusses UX strategy and provides examples of strategic analysis activities, elements of an effective strategy, and ways to communicate strategy. It emphasizes that UX strategy helps solve business problems through coordinated UX choices to achieve a desired experience. Key elements include analyzing challenges and aspirations, defining focus areas and guiding principles, planning activities and desired outcomes. Facilitating strategic conversations, diagramming insights, documenting the strategy, and illustrating the story are important for communication.
How to Supercharge Your Marketing Automation Using Audience Research and User...Element Three
Buyer personas, smart content, lead scoring: we hear these words, we talk about these words, we struggle to understand why our time spent learning about these words hasn’t generated any revenue.
In this presentation, we cut the fluff and exploring, in-detail, what it takes to build an advanced marketing automation strategy that generates leads and nurtures them into loyal customers. Specifically, we focus on the two most neglected elements of marketing automation, audience research and user data, and why investing in these elements is the single greatest step your organization can take to maximize your marketing automation efforts.
Đoàn Phương Thảo has over 2.5 years of experience developing Salesforce projects. She has worked as a developer at Keizu Vietnam Co., Ltd. and Evolable Asia Company. Her technical skills include Apex Code, Visualforce, JavaScript and SQL. She has experience managing customers and contracts, developing reports, and creating tools to help with tasks like exporting data and calculating salaries.
Leadbolt is a global mobile advertising network that has delivered over 10 billion ad impressions per month since 2015. It provides high performance advertising solutions to advertisers and app developers through innovative ad units, data-driven marketplaces, and dedicated global teams. Leadbolt helps clients achieve high engagement and results through options like self-service platforms, fully-managed services, and custom ad solutions.
David Braun “The adaptive marketing realization in outsourcing ”Lviv Startup Club
The document discusses adaptive marketing strategies for different customer segments in the outsourcing industry. It mentions using Google AdWords campaigns to target specific audiences based on geography and market trends. It also discusses remarketing, goals, conversions, and analytics. The document recommends segmenting customers based on their roles, jobs, niches, and challenges in order to craft adaptive marketing messages and leverage various traffic channels to reach each segment.
Data Summer Conf 2018, “Multi-touch Attribution: Key challenge around designi...Provectus
Sri Sri: "When I worked with Skyscanner, before Spotify, I worked on a popular marketing problem called Multi-touch Attribution". In this presentation, she’ll explain Multi-touch attribution problem space and how a Data Science solution was designed for this problem.I focus on a key challenge of designing a Multi-touch attribution solution – Identifying which methodology is best for this problem. This is a thorny issue as the variable we are trying to study isn’t directly observable. She’ll discuss a novel approach to tackle this problem through simulated marketing environment.
This document discusses Agile Marketing and its key principles and processes. Agile Marketing uses self-organizing, cross-functional teams that work in frequent iterations to focus on delivering value to customers. It aims to drive growth through rapid feedback and emergent solutions. The process involves defining concepts, measuring performance through iterations of development, testing, and learning from launches. Agile Marketing prioritizes responding to change over rigid plans and values testing and data over opinions. It focuses on delivering customer value through collaboration, transparency, and frequent experiments.
The document discusses UX strategy and provides examples of strategic analysis activities, elements of an effective strategy, and ways to communicate strategy. It emphasizes that UX strategy helps solve business problems through coordinated UX choices to achieve a desired experience. Key elements include analyzing challenges and aspirations, defining focus areas and guiding principles, planning activities and desired outcomes. Facilitating strategic conversations, diagramming insights, documenting the strategy, and illustrating the story are important for communication.
How to Supercharge Your Marketing Automation Using Audience Research and User...Element Three
Buyer personas, smart content, lead scoring: we hear these words, we talk about these words, we struggle to understand why our time spent learning about these words hasn’t generated any revenue.
In this presentation, we cut the fluff and exploring, in-detail, what it takes to build an advanced marketing automation strategy that generates leads and nurtures them into loyal customers. Specifically, we focus on the two most neglected elements of marketing automation, audience research and user data, and why investing in these elements is the single greatest step your organization can take to maximize your marketing automation efforts.
How to implement an Integrated Lead EngineVanillaSoft
This presentation is a case study, presented at the SiriusDecisions Summit 2018, that shows how VanillaSoft and Virtual Causeway worked together to implement a scalable lead engine built upon the Demand Center and Demand Waterfall frameworks.
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In today’s global marketplace, buyers expect personalized journeys in their native language to guide them through the purchase process. To meet this requirement, vendors need global marketing systems and strategies that deliver dynamic and engaging content across multiple channels with speed and significant scale.
Join Charles Eichenbaum, Director of Marketing Technology at Microsoft, to hear Microsoft’s digital marketing transformation story and how they use Marketo and Cloudwords to speed time to market for global campaigns and localized content.
Big business expo 2015 - The Next Generation of SalesInsideSales.com
This document discusses the future of sales and how inside sales is growing. It highlights how social media, content marketing, and new technologies are revolutionizing the sales process. Specialization and immediate response are emphasized as important strategies. Data shows inside sales growing 15 times faster than the original market size estimate.
Digital advertising has become more and more complex. There are more platforms with more advanced features which students are using along the enrollment journey in new ways.
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The new mantra for the new millennium? “Plan, Implement and Measure.” Smart trade
show pros need to step up and take actionable steps that cover each phase of pre-,
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at each phase, from setting goals and objectives and developing a campaign brief to
tips for getting buy-in and creating well-oiled measurement. Each step is designed to
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Примеры брифов: Communication brief for_agencies_miscrosoftOksana Selendeeva
This document outlines a campaign brief for communication agencies. The campaign will promote a solution or product to achieve specific marketing objectives like creating awareness, changing perceptions, driving deployment, or generating leads. The brief defines the target audiences, key messages, tasks for different agencies, timing of activities, and sign-offs required from stakeholders. The overall goal is to move audiences from initial awareness to engagement and eventual end actions after the campaign.
Why marketing automation is indispensible (Shimon Ben Ayoun)B2B Marketing Forum
This document discusses the growing importance and value of marketing automation. It notes that marketing automation software acquisitions totaled over $6 billion from 2010 to 2013 as tools became indispensable. The main challenges for marketing include an expected 20-fold increase in digital data by 2020, empowered customers who complete most of the buyer journey without sales, and pressure to prove marketing ROI. The document advocates for lead nurturing programs to guide customers through personalized, behavior-driven communications. It also emphasizes using automation to improve sales and marketing alignment by delivering better leads and enabling sales to engage opportunities. Analysis of marketing campaigns and attributed revenue is presented as a way to demonstrate accountability through data-driven reporting.
M A R K E T S E G M E N T A T I O N, T A R G E T I N G A N D P O S I T I ...Kanwal Rana
The document discusses the steps involved in market segmentation, targeting, and positioning for competitive advantage. It covers identifying bases for segmenting the market, developing segment profiles, evaluating segment attractiveness, selecting target segments, developing positioning strategies for targets, and developing marketing mixes for each segment. Key aspects include segmenting based on geographic, demographic, psychographic and behavioral factors, choosing segmentation levels like mass, niche, or individual marketing, and selecting positioning strategies to communicate the right competitive advantages.
This document discusses demand generation in a matrixed organization. It addresses several challenges, including that matrixed organizations can lead to a lack of focus, engagement, and accountability. It also discusses the need for alignment between sales and marketing teams through an insertion strategy that maps content to buyer journeys. Finally, it outlines a campaign introduction process with four phases: building a business case and insertion strategy, designing campaign assets mapped to the buyer journey, enabling internal teams, and launching externally with analytics and optimization.
Managing College and Targeted Hiring Events: Technology, Creativity and Logis...tracey Richardson
Whether it is College Recruiting, New Store Openings, Specialty Recruiting (Nurse and Home Health Professionals), Public or Private Job Fairs... This presentation given at HR.com in January by by Agile-1 and AccentCare, provides best practices and step by step strategies to promoting and managing high impact hiring events.
Conducting Successful Job Fairs: A Guide to Event ManagementAgile1RPO
Agile1 designs, manages and executes multiple job fairs for our clients. This deck is a step by step approach to planning and executing a successful job fair.
Creating, nurturing, developing and managing brands - A Snapshot of a 2 day w...Anand Mehta
This is a snapshot of a 2 day workshop on Creating, Nurturing, Developing and Managing Brands through their lifecycle. It indicates the flow of such a program and the possible case studies that could be covered under the program.
The document provides an overview of a workshop on understanding markets and go-to-market strategy. It discusses several key aspects of defining a target market, including identifying customer needs and pain points. It then outlines steps for developing an effective go-to-market strategy, including defining messaging and partnerships, identifying sales processes, and structuring product deployment.
Turnkey Personalization Strategies for Localized MarketingGleanster Research
Personalization remains an elusive challenge for marketers in 2014. But for national brands supported by a corporate marketing department AND a network of local entities/affiliates, challenges with personalization are amplified by fragmented technologies, redundant marketing spend, and issues with brand compliance. While local marketers may be in the best position to personalize the brand for local target audiences, they may not have the tools, skills, or resources to act accordingly.
For industries like financial services, insurance, manufacturing, retail, hospitality, and pharma top line growth is heavily dependent on establishing a trusted relationship with customers. But how? Its 2014, but 78% of marketers in these industries support legacy marketing technologies or processes put in place decades ago – and personalization is more of a pipedream than a reality. Maybe it’s time to revisit the concept of personalization.
You’ll learn:
• How Top Performing organizations support personalization in localized marketing
• The role of technology in 2014, and innovations that are literally making personalization turnkey
• Trends and emerging tactics to watch out for over the next 1-3 years
• Practical advice for improving your marketing personalization efforts
A Road Map to Optimization: 3 Keys to Tying New Technology Rollouts To Busine...G3 Communications
The document provides a roadmap for tying new technology rollouts like marketing automation to business results by outlining 3 keys: building a 360 degree view of business processes through stakeholder interviews, creating a strategic plan aligned to objectives, and managing organizational change through governance and a phased implementation timeline. It emphasizes the importance of understanding current processes, defining success metrics, and gaining adoption through training and integration with existing systems and workflows.
Контент, який продасть більше при просуванні сайтаSEO.UA
Контент, який продасть більше при просуванні сайта. Текстові тригери, що продають. Медіаконтент як скарб для SEO. Форматування для OnPage SEO. Розмітка сторінки, що допоможе продавати та просувати
How to implement an Integrated Lead EngineVanillaSoft
This presentation is a case study, presented at the SiriusDecisions Summit 2018, that shows how VanillaSoft and Virtual Causeway worked together to implement a scalable lead engine built upon the Demand Center and Demand Waterfall frameworks.
Global Best Practices: Microsoft’s Marketing Transformation to Reach 86 Count...Marketo
In today’s global marketplace, buyers expect personalized journeys in their native language to guide them through the purchase process. To meet this requirement, vendors need global marketing systems and strategies that deliver dynamic and engaging content across multiple channels with speed and significant scale.
Join Charles Eichenbaum, Director of Marketing Technology at Microsoft, to hear Microsoft’s digital marketing transformation story and how they use Marketo and Cloudwords to speed time to market for global campaigns and localized content.
Big business expo 2015 - The Next Generation of SalesInsideSales.com
This document discusses the future of sales and how inside sales is growing. It highlights how social media, content marketing, and new technologies are revolutionizing the sales process. Specialization and immediate response are emphasized as important strategies. Data shows inside sales growing 15 times faster than the original market size estimate.
Digital advertising has become more and more complex. There are more platforms with more advanced features which students are using along the enrollment journey in new ways.
In this increasingly complex and crowded ecosystem, how can you ensure your school’s lead generation strategies hit the mark?
In this webinar, HEM Director of Paid Ads, Alexander Nachaj, and HEM Director of and Business Development, David Kynan, will explore the art of lead generation for schools, revealing best practices and little-known opportunities to generate (and convert) leads in 2023.
The new mantra for the new millennium? “Plan, Implement and Measure.” Smart trade
show pros need to step up and take actionable steps that cover each phase of pre-,
during- and post-show planning. This white paper explains the key components required
at each phase, from setting goals and objectives and developing a campaign brief to
tips for getting buy-in and creating well-oiled measurement. Each step is designed to
help you rethink the old and embrace the new by refocusing your trade show energies
so you can take advantage of the opportunities created by the industry’s new reality.
Примеры брифов: Communication brief for_agencies_miscrosoftOksana Selendeeva
This document outlines a campaign brief for communication agencies. The campaign will promote a solution or product to achieve specific marketing objectives like creating awareness, changing perceptions, driving deployment, or generating leads. The brief defines the target audiences, key messages, tasks for different agencies, timing of activities, and sign-offs required from stakeholders. The overall goal is to move audiences from initial awareness to engagement and eventual end actions after the campaign.
Why marketing automation is indispensible (Shimon Ben Ayoun)B2B Marketing Forum
This document discusses the growing importance and value of marketing automation. It notes that marketing automation software acquisitions totaled over $6 billion from 2010 to 2013 as tools became indispensable. The main challenges for marketing include an expected 20-fold increase in digital data by 2020, empowered customers who complete most of the buyer journey without sales, and pressure to prove marketing ROI. The document advocates for lead nurturing programs to guide customers through personalized, behavior-driven communications. It also emphasizes using automation to improve sales and marketing alignment by delivering better leads and enabling sales to engage opportunities. Analysis of marketing campaigns and attributed revenue is presented as a way to demonstrate accountability through data-driven reporting.
M A R K E T S E G M E N T A T I O N, T A R G E T I N G A N D P O S I T I ...Kanwal Rana
The document discusses the steps involved in market segmentation, targeting, and positioning for competitive advantage. It covers identifying bases for segmenting the market, developing segment profiles, evaluating segment attractiveness, selecting target segments, developing positioning strategies for targets, and developing marketing mixes for each segment. Key aspects include segmenting based on geographic, demographic, psychographic and behavioral factors, choosing segmentation levels like mass, niche, or individual marketing, and selecting positioning strategies to communicate the right competitive advantages.
This document discusses demand generation in a matrixed organization. It addresses several challenges, including that matrixed organizations can lead to a lack of focus, engagement, and accountability. It also discusses the need for alignment between sales and marketing teams through an insertion strategy that maps content to buyer journeys. Finally, it outlines a campaign introduction process with four phases: building a business case and insertion strategy, designing campaign assets mapped to the buyer journey, enabling internal teams, and launching externally with analytics and optimization.
Managing College and Targeted Hiring Events: Technology, Creativity and Logis...tracey Richardson
Whether it is College Recruiting, New Store Openings, Specialty Recruiting (Nurse and Home Health Professionals), Public or Private Job Fairs... This presentation given at HR.com in January by by Agile-1 and AccentCare, provides best practices and step by step strategies to promoting and managing high impact hiring events.
Conducting Successful Job Fairs: A Guide to Event ManagementAgile1RPO
Agile1 designs, manages and executes multiple job fairs for our clients. This deck is a step by step approach to planning and executing a successful job fair.
Creating, nurturing, developing and managing brands - A Snapshot of a 2 day w...Anand Mehta
This is a snapshot of a 2 day workshop on Creating, Nurturing, Developing and Managing Brands through their lifecycle. It indicates the flow of such a program and the possible case studies that could be covered under the program.
The document provides an overview of a workshop on understanding markets and go-to-market strategy. It discusses several key aspects of defining a target market, including identifying customer needs and pain points. It then outlines steps for developing an effective go-to-market strategy, including defining messaging and partnerships, identifying sales processes, and structuring product deployment.
Turnkey Personalization Strategies for Localized MarketingGleanster Research
Personalization remains an elusive challenge for marketers in 2014. But for national brands supported by a corporate marketing department AND a network of local entities/affiliates, challenges with personalization are amplified by fragmented technologies, redundant marketing spend, and issues with brand compliance. While local marketers may be in the best position to personalize the brand for local target audiences, they may not have the tools, skills, or resources to act accordingly.
For industries like financial services, insurance, manufacturing, retail, hospitality, and pharma top line growth is heavily dependent on establishing a trusted relationship with customers. But how? Its 2014, but 78% of marketers in these industries support legacy marketing technologies or processes put in place decades ago – and personalization is more of a pipedream than a reality. Maybe it’s time to revisit the concept of personalization.
You’ll learn:
• How Top Performing organizations support personalization in localized marketing
• The role of technology in 2014, and innovations that are literally making personalization turnkey
• Trends and emerging tactics to watch out for over the next 1-3 years
• Practical advice for improving your marketing personalization efforts
A Road Map to Optimization: 3 Keys to Tying New Technology Rollouts To Busine...G3 Communications
The document provides a roadmap for tying new technology rollouts like marketing automation to business results by outlining 3 keys: building a 360 degree view of business processes through stakeholder interviews, creating a strategic plan aligned to objectives, and managing organizational change through governance and a phased implementation timeline. It emphasizes the importance of understanding current processes, defining success metrics, and gaining adoption through training and integration with existing systems and workflows.
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7. Case for each segment
1
Roles
Describe each customer’s role in
decision making process
2
Jobs
Identify positions, place of work, type of
responsibility, etc.
3
Activities
Try to identify daily activities of each
segment, what is the most typical one?
4
Values
What drives them? What is success for
them? Where do they get inspiration
from?
8.
9. Confidential Customized for GuruConf Version 1.0
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