Orest Biloskurskiy - "TV-channels as Brands". Methods of evalution and measur...TVbusinessconference
This document discusses branding of TV channels and how people perceive them. It addresses two types of brands - ordinary brands differentiated by price, and TV brands not defined by price. People bond with their favorite channels and see them as part of their lives. The document also examines two approaches to branding - a pre-post approach and a stochastic approach. It references focus groups that highlighted how people identify channels by name rather than as a product or brand.
EVALution 1.0 - An Evolving Semantic Dataset for Trainining and Evaluation of...Enrico Santus Aversano
These slides introduce EVALution 1.0, a dataset designed for the training and the evaluation of Distributional Semantic Models (DSMs). This version consists of almost 7.5K tuples, instantiating several semantic relations between word pairs (including hypernymy, synonymy, antonymy, meronymy). The dataset is enriched with a large amount of additional information (i.e. relation domain, word frequency,
word POS, word semantic field, etc.) that can be used for either filtering the pairs or performing an in-depth analysis of the results. The tuples were extracted from a combination of ConceptNet 5.0 and WordNet 4.0, and subsequently filtered through automatic methods and crowdsourcing in order to ensure their quality. The dataset is freely downloadable. An extension in RDF format, including also scripts for data
processing, is under development.
Television has evolved significantly since its early inventions in the 1800s. While many inventors contributed incremental advances, five men are most recognized for developing the technology: Nipkow, Baird, Jenkins, Zworykin, and Farnsworth. Early TVs were monochrome, expensive, and had small screens, but ownership grew rapidly through the 1900s. Cable, remote controls, and color TV emerged in the mid-20th century, changing the experience. Today, TVs are ubiquitous in American homes and come in high-definition formats with large screens.
Television evolved from early experiments in the 1920s to becoming a widespread mass medium by the 1950s. Key developments included the invention of the electric television tube in the 1920s, early broadcasts in the UK and US in the 1930s, the development of television networks in the late 1940s allowing national broadcasts, and a drop in prices making TVs affordable to most Americans by the 1950s. In India, television was introduced in 1959 in Delhi and expanded slowly over the following decades, with the launch of Doordarshan and expanding coverage through terrestrial transmitters and satellites. Color transmission and commercial broadcasts were introduced in the 1970s-80s, expanding content and viewership.
The document discusses the history and development of television from its early inventors in the 1920s through its establishment as a widespread technology and cultural force by the 1950s. It touches on key inventors and innovations like the cathode ray tube, iconoscope, kinescope, and fiber optic cable. Regulations and the role of the FCC in establishing broadcast standards are also summarized.
The document discusses the history and development of television from its invention to modern times. It describes some of the early pioneers and inventions that led to the development of television, such as mechanical TVs in the early 1900s and the introduction of color TV in the 1940s. It then outlines some of the major advances in television technology over the decades, including the introduction of cable TV, HDTV, plasma screens, and 3D TVs.
Orest Biloskurskiy - "TV-channels as Brands". Methods of evalution and measur...TVbusinessconference
This document discusses branding of TV channels and how people perceive them. It addresses two types of brands - ordinary brands differentiated by price, and TV brands not defined by price. People bond with their favorite channels and see them as part of their lives. The document also examines two approaches to branding - a pre-post approach and a stochastic approach. It references focus groups that highlighted how people identify channels by name rather than as a product or brand.
EVALution 1.0 - An Evolving Semantic Dataset for Trainining and Evaluation of...Enrico Santus Aversano
These slides introduce EVALution 1.0, a dataset designed for the training and the evaluation of Distributional Semantic Models (DSMs). This version consists of almost 7.5K tuples, instantiating several semantic relations between word pairs (including hypernymy, synonymy, antonymy, meronymy). The dataset is enriched with a large amount of additional information (i.e. relation domain, word frequency,
word POS, word semantic field, etc.) that can be used for either filtering the pairs or performing an in-depth analysis of the results. The tuples were extracted from a combination of ConceptNet 5.0 and WordNet 4.0, and subsequently filtered through automatic methods and crowdsourcing in order to ensure their quality. The dataset is freely downloadable. An extension in RDF format, including also scripts for data
processing, is under development.
Television has evolved significantly since its early inventions in the 1800s. While many inventors contributed incremental advances, five men are most recognized for developing the technology: Nipkow, Baird, Jenkins, Zworykin, and Farnsworth. Early TVs were monochrome, expensive, and had small screens, but ownership grew rapidly through the 1900s. Cable, remote controls, and color TV emerged in the mid-20th century, changing the experience. Today, TVs are ubiquitous in American homes and come in high-definition formats with large screens.
Television evolved from early experiments in the 1920s to becoming a widespread mass medium by the 1950s. Key developments included the invention of the electric television tube in the 1920s, early broadcasts in the UK and US in the 1930s, the development of television networks in the late 1940s allowing national broadcasts, and a drop in prices making TVs affordable to most Americans by the 1950s. In India, television was introduced in 1959 in Delhi and expanded slowly over the following decades, with the launch of Doordarshan and expanding coverage through terrestrial transmitters and satellites. Color transmission and commercial broadcasts were introduced in the 1970s-80s, expanding content and viewership.
The document discusses the history and development of television from its early inventors in the 1920s through its establishment as a widespread technology and cultural force by the 1950s. It touches on key inventors and innovations like the cathode ray tube, iconoscope, kinescope, and fiber optic cable. Regulations and the role of the FCC in establishing broadcast standards are also summarized.
The document discusses the history and development of television from its invention to modern times. It describes some of the early pioneers and inventions that led to the development of television, such as mechanical TVs in the early 1900s and the introduction of color TV in the 1940s. It then outlines some of the major advances in television technology over the decades, including the introduction of cable TV, HDTV, plasma screens, and 3D TVs.
"Gemius solutions for media audience measuremtn", Emil Pawlowski, Chief Scien...TVbusinessconference
This document summarizes the services of Gemius Solutions for media audience measurement. It measures cross-media consumption and ad exposure using a single-source panel of participants who carry a smartphone meter. This allows measurement of consumption and ads across PC, TV, radio, apps and other media. The meter collects data on the device level to provide comprehensive and consistent measurement of media and ads viewed both in-home and out-of-home. Gemius uses this single-source data to provide analytics on ad campaigns, competitive intelligence, and audience measurement currency for digital and cross-media.
"TV market: main trends in 2018 and prospects for development in 2019“ Igor P...TVbusinessconference
The document discusses the results of a study on the impact of COVID-19 lockdowns on air pollution. Researchers found that lockdowns led to significant short-term reductions in nitrogen dioxide and fine particulate matter pollution globally as transportation and industrial activities declined substantially. However, the document notes that continued long-term progress on air quality will require systemic changes rather than temporary reductions from emergency measures.
"From TV toTotalVideo", Renata Uhlarikova, Kantar Media, International Busine...TVbusinessconference
Kantar Media provides total TV and video measurement services across multiple countries. They measure both traditional TV viewing and online/digital viewing on multiple devices to provide a holistic view of total TV consumption. Some key points:
- Kantar measures TV and video viewing on TVs, computers, tablets, smartphones and other connected devices.
- In Denmark, online viewing is included in the currency and treated the same as traditional TV for trading purposes. Other countries like Norway are moving to this model.
- Core panels remain important but are supplemented by digital panels and census-level digital data.
- The goal is to provide accurate measurement of total TV consumption as viewership shifts to online and digital platforms
"Innovation in Total Audience Measurement". Toni Petra, International Watch L...TVbusinessconference
This document discusses Nielsen Marketing Cloud (NMC), a platform that allows users to manage data, customize audiences, activate advertising across channels, and analyze results. NMC provides granular viewership data, accurate targeting capabilities, and insights into consumer behavior and purchase data. It enables integrated audience tracking and a single solution for managing the entire marketing process. The platform aims to create a new data-driven ecosystem for publishers, advertisers, and other partners.
«ТВ аудитория vs Digital аудитория, или просто люди». Светлана Калинина, Kwen...TVbusinessconference
«ТВ аудитория vs Digital аудитория, или просто люди». Светлана Калинина, Kwendi Media Audit, Андрей Таранов, KWENDI
Конференция "Телевидение как Бизнес" 2017
Доклад Елены Мартыновой, Директора по стратегическому маркетингу 1+1 Медиа, в рамках панельной дискуссии "Промо 360°", конференция "Телевидение как Бизнес" 2016 (22.09.2016)
Доклад Татьяны Светловой, Директора департамента продвижения бренда и продуктов телеканала "Украина", в рамках панельной дискуссии "Промо 360°", конференция "Телевидение как Бизнес" 2016 (22.09.2016)
"Viasat - один в поле воин! Проблемы и перспективы развития легального DTH-се...TVbusinessconference
"Viasat - один в поле воин! Проблемы и перспективы развития легального DTH-сегмента в Украине" - доклад Ярослава Пахольчука, финансового и исполнительного директора 1+1 Медиа, конференция "Телевидение как Бизнес" 2016 (22.09.2016)
"Футбол как бизнес. Опыт ЕВРО-2016". Александр Денисов, Футбол1/Футбол2TVbusinessconference
"Футбол как бизнес. Опыт ЕВРО-2016" - доклад Александра Денисова, директора телеканалов Футбол 1, Футбол 2, конференция "Телевидение как Бизнес" 2016 (22.09.2016)
This document discusses trends in global demographics and technology usage. Some key points include:
- The market in Europe, the Middle East and Africa has over 1.1 billion consumers with growing purchasing power.
- The number of people over 60 will double between 2013-2050 to around 2 billion.
- Life expectancy is projected to increase by 15%.
- The number of internet users in Europe, Africa and the Middle East grew 25% from 2013-2014.
- Laptops/desktops remain the most popular device for accessing content at 62%, followed by mobile at 41%.
"Gemius solutions for media audience measuremtn", Emil Pawlowski, Chief Scien...TVbusinessconference
This document summarizes the services of Gemius Solutions for media audience measurement. It measures cross-media consumption and ad exposure using a single-source panel of participants who carry a smartphone meter. This allows measurement of consumption and ads across PC, TV, radio, apps and other media. The meter collects data on the device level to provide comprehensive and consistent measurement of media and ads viewed both in-home and out-of-home. Gemius uses this single-source data to provide analytics on ad campaigns, competitive intelligence, and audience measurement currency for digital and cross-media.
"TV market: main trends in 2018 and prospects for development in 2019“ Igor P...TVbusinessconference
The document discusses the results of a study on the impact of COVID-19 lockdowns on air pollution. Researchers found that lockdowns led to significant short-term reductions in nitrogen dioxide and fine particulate matter pollution globally as transportation and industrial activities declined substantially. However, the document notes that continued long-term progress on air quality will require systemic changes rather than temporary reductions from emergency measures.
"From TV toTotalVideo", Renata Uhlarikova, Kantar Media, International Busine...TVbusinessconference
Kantar Media provides total TV and video measurement services across multiple countries. They measure both traditional TV viewing and online/digital viewing on multiple devices to provide a holistic view of total TV consumption. Some key points:
- Kantar measures TV and video viewing on TVs, computers, tablets, smartphones and other connected devices.
- In Denmark, online viewing is included in the currency and treated the same as traditional TV for trading purposes. Other countries like Norway are moving to this model.
- Core panels remain important but are supplemented by digital panels and census-level digital data.
- The goal is to provide accurate measurement of total TV consumption as viewership shifts to online and digital platforms
"Innovation in Total Audience Measurement". Toni Petra, International Watch L...TVbusinessconference
This document discusses Nielsen Marketing Cloud (NMC), a platform that allows users to manage data, customize audiences, activate advertising across channels, and analyze results. NMC provides granular viewership data, accurate targeting capabilities, and insights into consumer behavior and purchase data. It enables integrated audience tracking and a single solution for managing the entire marketing process. The platform aims to create a new data-driven ecosystem for publishers, advertisers, and other partners.
«ТВ аудитория vs Digital аудитория, или просто люди». Светлана Калинина, Kwen...TVbusinessconference
«ТВ аудитория vs Digital аудитория, или просто люди». Светлана Калинина, Kwendi Media Audit, Андрей Таранов, KWENDI
Конференция "Телевидение как Бизнес" 2017
Доклад Елены Мартыновой, Директора по стратегическому маркетингу 1+1 Медиа, в рамках панельной дискуссии "Промо 360°", конференция "Телевидение как Бизнес" 2016 (22.09.2016)
Доклад Татьяны Светловой, Директора департамента продвижения бренда и продуктов телеканала "Украина", в рамках панельной дискуссии "Промо 360°", конференция "Телевидение как Бизнес" 2016 (22.09.2016)
"Viasat - один в поле воин! Проблемы и перспективы развития легального DTH-се...TVbusinessconference
"Viasat - один в поле воин! Проблемы и перспективы развития легального DTH-сегмента в Украине" - доклад Ярослава Пахольчука, финансового и исполнительного директора 1+1 Медиа, конференция "Телевидение как Бизнес" 2016 (22.09.2016)
"Футбол как бизнес. Опыт ЕВРО-2016". Александр Денисов, Футбол1/Футбол2TVbusinessconference
"Футбол как бизнес. Опыт ЕВРО-2016" - доклад Александра Денисова, директора телеканалов Футбол 1, Футбол 2, конференция "Телевидение как Бизнес" 2016 (22.09.2016)
This document discusses trends in global demographics and technology usage. Some key points include:
- The market in Europe, the Middle East and Africa has over 1.1 billion consumers with growing purchasing power.
- The number of people over 60 will double between 2013-2050 to around 2 billion.
- Life expectancy is projected to increase by 15%.
- The number of internet users in Europe, Africa and the Middle East grew 25% from 2013-2014.
- Laptops/desktops remain the most popular device for accessing content at 62%, followed by mobile at 41%.
Федор Гречанинов "ТВ-Колумбы: в поисках новых доходов"
Виктория Ярмощук - Обзор рынка телевизионной рекламы в Европе: позиции Украины, тенденции, перспективы
1. Телевизионная реклама в Европе. Позиции Украины Виктория Ярмощук, «Медиа Ресурсы Менеджмент» Киев, 15 сентября 2011 г. ул. Николая Закревского , 22, Киев, 02660, Украина Тел.: +380 44 459-46-10; Факс: +380 44 459 4611; info@mrm.ua; www.mrm.ua
2. Украина – 16-й по объему рынок ТВ-рекламы в Европе ул. Николая Закревского , 22, Киев, 02660, Украина Тел.: +380 44 459-46-10; Факс: +380 44 459 4611; info@mrm.ua; www.mrm.ua
3. Украина – всего 1,26% от рынка ТВ рекламы в Европе
4. ул. Николая Закревского , 22, Киев, 02660, Украина Тел.: +380 44 459-46-10; Факс: +380 44 459 4611; info@mrm.ua; www.mrm.ua
5. Украинская телереклама растет быстрее всех в Европе ул. Николая Закревского , 22, Киев, 02660, Украина Тел.: +380 44 459-46-10; Факс: +380 44 459 4611; info@mrm.ua; www.mrm.ua
6. Темпы роста рынка сохранятся в ближайшую пятилетку ул. Николая Закревского , 22, Киев, 02660, Украина Тел.: +380 44 459-46-10; Факс: +380 44 459 4611; info@mrm.ua; www.mrm.ua
7. НО!!! На самом деле меньше, чем в Украине, на телерекламу не тратят НИГДЕ в Европе! ул. Николая Закревского , 22, Киев, 02660, Украина Тел.: +380 44 459-46-10; Факс: +380 44 459 4611; info@mrm.ua; www.mrm.ua