1. 한국과 일본의 소셜미디어 비교
박한우
Prof. Han Woo Park 관련 사이트
영남대 언론정보학과 교수 http://www.hanpark.net
사이버감성연구소장 http://webometrics.yu.ac.kr
테드엑스팔공 디렉터
아시아트리플헬릭스 디렉터 http://asia-triplehelix.org
WCU 웹보메트릭스 사업단장 http://cerc.yu.ac.kr
http://tedxpalgong.com
(전)옥스포드인터넷연구소
(전)네델란드가상지식스튜디오
2.
3. Social media refers to a set of online tools that
supports social interaction between users.
4. South Korean and Japanese
Politicians Online: Comparing
Political Cultures Through
Political Websites
5. South Korean and Japanese political
cultures: Same? Different?
Relationships South Korea Japan
Party-politician Weak Weak/strong (major/
Leader has strong minor parties)
influence on party Mediated leader role
Political parties-public Ideologically oriented Ruling-opposition
(recently) Emerging two-party
Two-party system system
Politicians-public Increasingly Increasingly
transparent transparent
Strong civil society Weak civil society
Local support
Election regulations Strict (media, Strict (media, timing,
donations, and F2F) and distribution)
AoIR 8.0 Tkach-Kawasaki/Park 5
6. Methodology
200 websites of current members (100 each
from South Korea and Japan)
January-February 2006
Sampled according to party strength in
respective national legislative assemblies
Features analysis (based on IE Project but
modified/expanded for non-election period) of
information, communications, and links
AoIR 8.0 Tkach-Kawasaki/Park 6
7. Features analysis (1): Political information
Background (SK) Calendar/events
Photo/image/graphic Recent policy
(J) documents (SK)
Party logo (SK) Newspaper clippings
Photo collection (J) (J)
Issues position (SK) Publications
Endorsements (SK) Activity reports (J) (SK)
Privacy/terms of use
AoIR 8.0 Tkach-Kawasaki/Park 7
8. Image, link to party, assembly bldgs. (SK)
AoIR 8.0 Tkach-Kawasaki/Park 8
24. Results (1): Political information
Information-provision feature present on site South Korean Japanese
politicians (N=100) politicians (N=100)
Background information 100 93
Portrait/image/photograph of politician 86 87
Party logo 87* 33*
Photo collection or album 98* 40*
General position on issues 75 75
Issue comparison with other politicians 16* 0*
Endorsements 67* 15*
Calendar/List of events 82* 12*
Policy documents issued within the past month 32* 0*
Newspaper clippings about the politician 89* 24*
Information about publications such as books 21 27
Activity reports 93* 69*
Privacy or terms of use policies 32* 13*
* = sig. p<0.01
AoIR 8.0 Tkach-Kawasaki/Park 24
25. Results (2): Communications
Communications-oriented features South Korean politicians Japanese politicians
(N=100) (N=100)
Join politician’s organization 20* 34*
Join politician’s political party 5 8
Donate 93* 11*
Get e-mail from the site 75* 23*
Participate in an online forum/communications space 99* 17*
Distribute political materials offline 59* 2*
Send links 9 0
Obtain e-paraphernalia 7 0
Volunteer or internship opportunities 14 20
* = sig. p<0.01
AoIR 8.0 Tkach-Kawasaki/Park 25
26. Results (3a): Linking
Linking strategies South Korean politicians Japanese politicians
(N=100) (N=100)
Own political party 89* 70*
Other political parties 4 4
Other politicians in the same party (national level) 3* 18*
Other politicians in the same party (local level) 0* 12*
Other politicians in a different party (national level) 0 0
Other politicians in a different party (national level) 0 0
Central government 52 38
Local governments 60 44
Local assemblies 8 3
Election-related government bodies 11 3
National assemblies 67* 37*
Parliamentary committees 11 4
* = sig. p<0.01
AoIR 8.0 Tkach-Kawasaki/Park 26
27. Results (3b): Linking
Linking strategies South Korean politicians (N=100) Japanese politicians (N=100)
Broadcasters 3 6
Internet broadcasters 0* 27*
Newspapers 9 7
Internet newspapers 9 1
Civic & advocacy groups 37 23
Wireless sites 2* 15*
Blogs 57* 20*
International bodies 4 7
General public 3* 20*
Other 43 28
* = sig. p<0.01
AoIR 8.0 Tkach-Kawasaki/Park 27
28. Conclusion
South Korean politician websites show more
involvement between politicians and the
public with regard to information and
communications features
Japanese politicians have more cross-linkage
with other politicians and channel online
interest to formalized offline support
organizations
Future of permanent e-campaign?
AoIR 8.0 Tkach-Kawasaki/Park 28
32. 일본 모바일 성장과 SNS
• Social networking is on mobile radar but has plenty room for growth
Chart: 8 Japan Internet Services Accessed from Mobile Phone in August 2009
Profile Pages 20.8%
eBook 22.6%
Chaku Melo 22.6%
Horoscopes 23.6%
Online Dictionary 25.8%
Manga 30.2%
Video Sharing 30.3%
Chaku Uta 33.7%
Deco Mail 35.1%
Traffic/Directions 36.3%
W eb Board 39.0%
News 40.5%
SNS 40.6%
Apps/Games 41.1%
W eather 41.5%
Idle Screen Customization 44.2%
Chaku Uta Full 45.0%
Homepage Building Service 49.7%
Search 60.6%
Blog 62.5%
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00%
32
Source: Mobile Marketing Data Labo., Aug. 2009; n=2,010 (multiple responses allowed)
33. 일본의 지역기반 트위터 포털 사이트의 활용
해당 지역 상점, 벤처기업, 거주민들의 트윗 메시
지를 가져와 주제별로 분류한 후 제공
각 개별 메시지에 관련 해쉬태그를 첨가, 자동으
로 포털사이트에 (해쉬태그 정보를 기초로) 주제
별로 트윗 메시지가 올려지도록 자동 프로그램화
예. 須坂(수자까) 트위터기반 포털사이트
(www.suzaka.tv)
수자까 지역:거주민 5만2천명. 구 가도를 따라 시가지가 놓여있고 사과
밭, 포도밭이 퍼져있는 지역.
개선할 필요가 있는 문제점
해쉬태그 주제어 분류의 불완전성 (일어 키워드 검색
이 안되는 문제점 포함) 33
35. 한일 트위터 메시지 비교
# Code Example(s)
1 Information Sharing (IS) “15 Impressive and Beautiful Uses of WordPress <URL REMOVED>”
: 정보나누기 신간소개 위대한 역사도시 70 존 줄리어서 노리치 엮음 남경태 옮김 도시의 형성 과정과 특징 독특한 문화유산 번영과 몰락의 과정소개 한국경제 보
도기사 http://j.mp/cvNe24 -웹디자이너분들 필독!!! RT @sentv_kr: 서울경제TV에서 함께 할 정규직 웹디자이너를 구합니다. 무한 RT 부탁드립니다.htt
p://gil.cc/8Vgd
2 Self Promotion (SP) “Check out my blog I updated 2day 2 learn abt tuna! <URL REMOVED>”
: 자기홍보 “방금 내 슬라이드쉐어에 트위터발표문업데이트 보러오세요. http://slidesha.re/dfOXNX”
3 Opinions/Complaints (OC) “Go Aussie $ go!”,“Illmatic= greatest rap album ever”
:의견/불평 “그림도 그림이지만 좀더 다양한 연출을 하고 싶다. 너무 진부하게 딱딱할 정도로 맞춰져서 꽉 들어차있기만 한 연출은 아무리 봐도 재미없다” ”군대 안
갔다온 이명박의 정권이 하는짓은 군사정권때 하던짓을 하려한다. 4대강 사업에 군대를 동원하다니..”“통일세 같은소리 하고 자빠졌네”
4 Statements and Random T “The sky is blue in the winter here” ”I miss New York but I love LA...
houghts (RT) ”휴~ 오늘도 아직 별일 없이 살아있다”
:무작위적인 생각들 “과메기 먹고싶다”
5 Me now (ME) “tired and upset” “just enjoyed speeding around my lawn on my John Deere. Hehe :)”
:현재자신의 하고있는 일이 “불꽃놀이보러왔는데 보기전에 얼어죽을거같다 으윽” “졸리고 피곤해서 집에가자마자 폭풍수면.....”_I'm at 정부과천청사. http://4sq.com/deggpH”
나 감정장소말하기
6 Question to followers (QF): “what should my video be about?” “음.. 아래 친구분들이 남기신 글에는 왜 댓글 쓰기가 안되는 걸까요? “
자기팔로워에게 질문하기 “어디 담배 쉽께 끊는 방법 없나요?ㅜ.ㅠ” “리플이랑 리트윗의 차이가 어떻게 되나요?”
7 Presence Maintenance (P “i'm backkkk!” “gudmorning twits” “#소중하당_[저왔어요_。] 넬름. 왔다 ㅌㅌㅌ” “#사랑한당_ 그럼요 저도 출석체크를 해야지요”
M) :Twitter에서의 현재상태 “소중하당_[저왔어요_。] 왔어요 왔다니까요.”
말하기
8 Anecdote (me) (AM) “oh yes, I won an electric steamboat machine and a steam iron at the block party lucky draw this morning!”
:자기일화말하기 조찬 회의를 마치고 회사로 복귀하려고 엘리베이터에서 내리는 순간 전진삼 선생님께서 맞이해주셨다. 언제나 밝게 대해주시는 선생님...
9 Anecdote (others) (AO) “Most surprised <user> dragging himself up pre 7am to ride his bike! He usually doesn't get up that early for anything!”
:타인의일화말하기 “오늘아침 횡단보도에서 새벽에 무언가를 외우며 운동화를 신고 빠른 걸음으로 걸어가네요. 스터디하러가는가봐요”
36. 0.35
0.30
Proportion of all
0.25
Messages
0.20
Korea
0.15
Japan
0.10
0.05
0.00
IS SP OC RT ME QF PM AM AO
38. Data collection
• Data
– tweeted during 15:00 March 11, 2011 to 7:00
March 13, 2011
• Earthquake occurred around 14:40 on March 11
• 10-hour time period
– Beginning 03/11 15:00 to 03/12 01:00
– Middle 1 03/12 01:01 to 03/12 11:00
– Middle 2 03/12 11:01 to 03/12 21:00
– Last 03/12 21:01 to 03/13 07:00
39. Type of Tweets during Japanese Earthquake (Mar 11 to 13 2011)
IF : Information-related
OP: Opinion-related 31.9
TM: Technology/Media related
EM: Emotion-related
AC: Action-related
PE: Personal information 34.6
25.5
Last
Middle2
25.3 Middle1
23.1
Beginning
18.1
5.3 26.0 Total
14.1 12.8 34.7
16.0
16.7 13.8 19.8
5.3 23.8
12.9 5.1 10.3 30.7
23.9
9.3 6.7
15.6 14.9
4.0 5.0
8.3 6.6
IF OP TM EM AC PE
IF
IF OP TM EM AC PE
41. Prof. Han Woo PARK
World Class University Webometrics Institute
CyberEmotions Research Center
Department of Media and Communincation,
YeungNam University, Korea
hanpark@ynu.ac.kr
http://www.hanpark.net
WCU
WEBOMETRICS
INSTITUTE
INVESTIGATING INTERNET-BASED POLITIC WITH E-RESEARCH TO
OLS
