دکتر حمید سعیدی- انگیزش

1. ‫انگيزش‬
Dr Hamid Saeedi

2. Dr Hamid Saeedi

3. Dr Hamid Saeedi

4. Dr Hamid Saeedi

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7. biological needs
Dr Hamid Saeedi

8. Expectency theory
• Expectancy theory (or expectancy theory of
motivation) proposes an individual will behave
or act in a certain way because they are
motivated to select a specific behavior over
other behaviors due to what they expect the
result of that selected behavior will be.
Dr Hamid Saeedi

9. Dr Hamid Saeedi

10. ‫انگيزش‬ ‫جهت‬
Dr Hamid Saeedi

11. ‫انگيزش‬ ‫جهت‬
Dr Hamid Saeedi

12. ‫خواسته‬ ‫و‬ ‫نياز‬
Dr Hamid Saeedi

13. Types of needs
Dr Hamid Saeedi

14. ‫جاذبه‬Valence
Dr Hamid Saeedi

15. ‫خرید‬ ‫هدف‬ ‫و‬ ‫دیگران‬ ‫طرف‬ ‫از‬ ‫شدن‬ ‫طرد‬
Dr Hamid Saeedi

16. Dr Hamid Saeedi

17. ‫شناختی‬ ‫ناهماهنگی‬
Dr Hamid Saeedi

18. Dr Hamid Saeedi

19. Henry Murray(‫صفحه‬79‫کتاب‬)
Dr Hamid Saeedi

20. ‫کننده‬ ‫مصرف‬ ‫نيازهای‬ ‫بندی‬ ‫طبقه‬
Dr Hamid Saeedi

21. ‫سواالت‬
•‫افتد؟‬ ‫می‬ ‫دارد‬ ‫اتفاقی‬ ‫چه‬
•‫است؟‬ ‫شده‬ ‫منجر‬ ‫موقعیت‬ ‫این‬ ‫به‬ ‫چیزی‬ ‫چه‬
•‫فکر‬ ‫چیزی‬ ‫چه‬ ‫به‬ ‫و‬ ‫کنند؟‬ ‫می‬ ‫احساس‬ ‫چیزی‬ ‫چه‬ ‫شخصیتها‬
‫کنند؟‬ ‫می‬
•‫افتاد؟‬ ‫خواهد‬ ‫اتفاقی‬ ‫چه‬ ‫نهایت‬ ‫در‬
Dr Hamid Saeedi

22. Dr Hamid Saeedi

23. Need for power
Dr Hamid Saeedi

24. Need for uniqueness
Dr Hamid Saeedi

25. 4 - 25
Maslow’s Hierarchy of Needs
Figure 4.2Dr Hamid Saeedi

26. 4 - 26
Conceptualizing Involvement
Figure 4.3Dr Hamid Saeedi

27. Consumer involvement
Dr Hamid Saeedi

28. Cult products
Dr Hamid Saeedi

29. ‫درگيری‬ ‫سطوح‬
•‫تفاوتی‬ ‫بی‬Inertia
•‫اشتیاق‬Passion
•‫ای‬ ‫فرقه‬ ‫محصوالت‬Cult products–‫شدید‬ ‫هواخواهی‬
‫کنندگان‬ ‫مصرف‬ ‫توسط‬ ‫محصوالت‬
Dr Hamid Saeedi

30. Web heads
Dr Hamid Saeedi

31. Vigilant marketing
• Voluntary advertising and marketing efforts by
brand loyalists on behalf of the brand.
Dr Hamid Saeedi

32. Purchase situation involvement
Dr Hamid Saeedi

33. MOTIVATIONAL CONFLICTS
Dr Hamid Saeedi

34. CULTURE VALUES
Dr Hamid Saeedi

35. Dr Hamid Saeedi