2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
6. 6
แบบทดสอบก่อนเรียน (Pre-test)
Instructions: Choose the correct answer.
1. Where is a young woman without eyebrows seated?
a. In a beautiful landscape
b. On a beautiful landscape
c. Behind a beautiful landscape
d. In front of a beautiful landscape
2. What is one of the most famous works painted by Leonardo da Vinci?
a. Mona Lisa
b. Starry Night
c. The night watch
d. Three Musicians
3. According to the passage, what is one point about the painting that
intrigued people?
a. Her hairstyle
b. Her lack of eyebrows
c. Where it was painted
d. What kind of woman da Vinci’s ideal was
4. What did the art and history buffs think about the painting?
a. The painting was a portrait of the painter.
b. The painting was not any particular person.
c. The painting was just the ideal of a woman.
d. The painting was a portrait of an actual woman of the time.
5. What could the word “unearthly” mean in this reading?
a. Ideal
b. Specific
c. Realistic
d. Frightening
7. 7
Your marks:___________
6. Who was Francesco del Giocondo?
a. The wife of Lisa
b. The children of Lisa
c. The husband of Lisa
d. The painter of Mona Lisa
7. How did Armin Schlechter know that the woman in the Mona Lisa was
Lisa del Giocondo?
a. He guessed it right.
b. He asked Leonardo da Vinci.
c. He got the answer from Lisa del Giocondo.
d. He found the answer in an old manuscript.
8. When did Lisa pay the artist to do her portrait?
a. Before getting married
b. After giving birth to her 1st child
c. After giving birth to her 2nd child
d. Before giving birth to her 1st child
9. What does the Italian word ‘Mona’ mean?
a. Sir
b. Lady
c. Madam
d. Gentleman
10. According to the historians, why did women at that time remove their
eyebrows?
a. They thought eyebrows were bad.
b. They thought eyebrows were irritated.
c. They thought eyebrows were disgusting.
d. They thought eyebrows were not attractive.
8. 8
Pre-reading Activity
A. Eliciting
Look at the pictures of the famous paintings. Write the following names of
the famous paintings in the given boxes under the pictures.
Mona Lisa The Last Supper The Creation of Adam
Starry Night The Scream The Persistence of Memory
Girl with a Pearl Earring The Night Watch Self-Portrait without Beard
Guernica Three Musicians Water Lilies
The Flower A Sunday Afternoon on the Island of La Grande Jatte
10. 10
B. Vocabulary
Match the words with the meanings.
_______1. eyebrows a. specific
_______2. landscape b. with respect to
_______3. mystery c. a piece of writing
_______4. intrigue d. the hair on the face above one’s eye
_______5. portrait e. absolutely; definitely
_______6. particular f. scenery
_______7. manuscript g. to arouse curiosity or interest
_______8. positively h. a picture showing a person’s face
_______9. buffs i. something that is unexplained
_______10. as for j. people who are enthusiastic and
knowledgeable about a subject
Your marks:
11. 11
While-reading Activity
Read the following passage carefully.
A young woman without eyebrows is seated in front
of a beautiful landscape. Does this sound familiar to you?
This is one of the most famous works by Leonardo da Vinci.
The Mona Lisa is a beautiful painting. However, it was the
mystery behind the painting that intrigued people. Who
was the woman and why did da Vinci pant her?
Different theories have been proposed about her identity. Many art and
history buffs thought that it was a portrait of da Vinci himself, but as a woman.
Others thought it was not any particular person, but the ideal of a woman.
They say this is why she was painted with no eyebrows. This gave her face
a more unearthly look. Still, others thought that it was a portrait of an actual
woman of the time, the wife of Francesco del Giocondo.
In 2005, historian Armin Schlechter of Heidelberg discovered the answer.
While looking through an old manuscript, he found a small note. In this, the
woman in the Mona Lisa was positively identified as Lisa del Giocondo.
The artist had been paid to do her portrait after the birth of her second child.
“Mona,” in fact, means “madam” in Italian. As for her unearthly look? Historians
say women of this time liked to remove their eyebrows. Apparently, they
thought eyebrows were not attractive.
(Source: Reading Challenge 1, page 66)
5
10
15
12. 12
A. Looking for Details
1. Write the complete answers of the following questions.
1. What is one of the most famous works by Leonardo da Vinci?
___________________________________________________________________
___________________________________________________________________
2. What did many art and history buffs think about the painting?
___________________________________________________________________
___________________________________________________________________
3. Who was Francesco del Giocondo?
___________________________________________________________________
___________________________________________________________________
4. How did Armin Schlechter of Heidelberg discover the answer of the
painting?
___________________________________________________________________
___________________________________________________________________
5. What does the Itatian word ‘Mona’ mean?
___________________________________________________________________
___________________________________________________________________
Your marks:
13. 13
2. Write “T” if the sentence is true, write “F” if the sentence is false,
and write the question mark “?” if there is no information in the story.
1. _______ A young woman with eyebrows is seated in front of a beautiful
landscape.
2. _______ One of the most famous works by Leonardo da Vinci is Mona Lisa.
3. _______ What intrigued people was the mystery behind the painting.
4. _______ The painting was a portrait of da Vinci himself as a woman.
5. _______ Some people thought that the painting was the ideal of a woman.
6. _______ The woman was standing outside her house while being painted.
7. _______ Armin Schlechter discovered the painting in 2005.
8. _______ Many historians believed that Lisa had two children.
9. _______ The word ‘Mona’ means ‘madam’ in French.
10. ______ Historians say that women at that time believed that they looked
pretty without eyebrows.
Your marks:
14. 14
3. The underlined words are not correct. Rewrite the sentences with
the correct words.
1. A young lady without earrings is seated in front of a beautiful landscape.
__________________________________________________________________.
2. None of the most famous works from Leonardo da Vinci is Mona Lisa.
__________________________________________________________________.
3. Who the man in the painting was intrigued person.
__________________________________________________________________.
4. Same theories have been told about her identity.
__________________________________________________________________.
5. A few art and history buffs thought that the painting was a picture of
da Vinci himself.
__________________________________________________________________.
6. Others thought the painting was not any specific person, and the ideal of a
woman.
__________________________________________________________________.
7. Others believed that it was a portrait of an unrealistic woman of the time.
__________________________________________________________________.
8. Francesco del Giocondo of Heidelberg found a small note in an old menu.
__________________________________________________________________.
9. The woman in the Mona Lisa was negatively identified as Francesco del
Giocondo.
__________________________________________________________________.
10. The artist had been paid to do her portrait before the birth of her first
child.
__________________________________________________________________.
Your marks:
15. 15
B. Understanding Pronouns
Read the story of “Mona Who?” on page 8 again. Write nouns or
noun phrases which refer to the given pronouns and fill in the blanks.
1. The word “this” (line 2) refers to _________________________.
2. The word “her” (line 6) refers to _________________________.
3. The word “her” (line 7) refers to _________________________.
4. The word “himself” (line 8) refers to _____________________.
5. The word “They” (line 10) refers to _______________________.
6. The word “she” (line 10) refers to _________________________.
7. The word “he” (line 14) refers to _________________________.
8. The word “this” (line 14) refers to ________________________.
9. The word “their” (line 18) refers to _______________________.
10. The word “they” (line 18) refers to_______________________.
Your marks:
16. 16
Post-reading Activity
Words in Context
Use the given words in the box to fill in the blanks.
eyebrows landscape mystery intrigue portrait
particular manuscript positively buff As ford
1. There is a ___________ type of books he enjoys.
2. You have really _______________ me. Tell me more!
3. I read her poem in _________________________.
4. _____________him, he was just happy to be there.
5. He had his ______________ painted in uniform.
6. It was a complete ___________________to me why they chose him.
7. I’m a movie _______________. I love to read about and see movies.
8. Some diets may be ________________ dangerous.
9. The __________________ of this area is very beautiful.
10. I like her eyes and her __________________. She looks really
attractive.
Your marks:
17. 17
แบบทดสอบหลังเรียน (Post-test)
Instructions: Choose the correct answer.
1. What did the art and history buffs think about the painting?
a. The painting was a portrait of the painter.
b. The painting was not any particular person.
c. The painting was just the ideal of a woman.
d. The painting was a portrait of an actual woman of the time.
2. Where is a young woman without eyebrows seated?
a. In a beautiful landscape
b. On a beautiful landscape
c. Behind a beautiful landscape
d. In front of a beautiful landscape
3. According to the passage, what is one point about the painting that
intrigued people?
a. Her hairstyle
b. Her lack of eyebrows
c. Where it was painted
d. What kind of woman da Vinci’s ideal was
4. What does the Italian word ‘Mona’ mean?
a. Sir
b. Lady
c. Madam
d. Gentleman
5. What is one of the most famous works painted by Leonardo da Vinci?
a. Mona Lisa
b. Starry Night
c. The night watch
d. Three Musicians
18. 18
Your marks:___________
6. Who was Francesco del Giocondo?
a. The wife of Lisa
b. The children of Lisa
c. The husband of Lisa
d. The painter of Mona Lisa
7. According to the historians, why did women at that time remove their
eyebrows?
a. They thought eyebrows were bad.
b. They thought eyebrows were irritated.
c. They thought eyebrows were disgusting.
d. They thought eyebrows were not attractive.
8. When did Lisa pay the artist to do her portrait?
a. Before getting married
b. After giving birth to her 1st child
c. After giving birth to her 2nd child
d. Before giving birth to her 1st child
9. How did Armin Schlechter know that the woman in the Mona Lisa was
Lisa del Giocondo?
a. He guessed it right.
b. He asked Leonardo da Vinci.
c. He got the answer from Lisa del Giocondo.
d. He found the answer in an old manuscript.
10. What could the word “unearthly” mean in this reading?
a. Ideal
b. Specific
c. Realistic
d. Frightening
22. 22
The Night Watch The Scream
Self-Portrait without Beard The Last Supper
The Persistence of Memory Starry Night
แบบเฉลย
เฉลยแบบทดสอบก่อนเรียน (Pre-test)
1.d 2.a 3.b 4.a 5.a
6.c 7.d 8.c 9.c 10.d
Pre-reading Activity
A. Eliciting
Look at the pictures of the famous paintings. Write the following names of
the famous paintings in the given boxes under the pictures.
23. 23
Guernica The Creation of Adam
Water Lilies
A Sunday Afternoon on the Island
of La Grande Jatte
The Flower Three Musicians
Girl with a Pearl Earring Mona Lisa
24. 24
B. Key Vocabulary
Match the words with the meanings.
1.d 2.f 3.i 4. g 5. h
6. a 7. c 8. e 9. j 10. b
While-reading Activity
A. Looking for Details
1. Write the complete answers of the following questions.
No. Answers
1 Mona Lisa is one of the most famous works by Leonardo da Vinci.
2 They thought that it was a portrait of da Vinci himself.
3 He was the husband of Lisa del Giocondo.
4 He discovered the answer of the painting in an old manuscript.
5 It means ‘madam’.
2. Write “T” if the sentence is true, write “F” if the sentence is false,
and write the question mark “?” if there is no information in the story.
1. F 2. T 3. T 4. F 5. T
6. ? 7. F 8. ? 9. F 10. T
3. The underlined words are not correct. Rewrite the sentences with
the correct words.
No. Answers
1 A young woman without eyebrows is seated in front of a beautiful
landscape.
2 One of the most famous works by Leonardo da Vinci is Mona Lisa.
3 Who the woman in the painting was intrigued people.
25. 25
4 Different theories have been proposed about her identity.
5 Many art and history buffs thought that the painting was a portrait of da
Vinci himself.
6 Others thought the painting was not any particular person, but the ideal
of a woman.
7 Others thought that it was a portrait of an actual woman of the time.
8 Armin Schlechter of Heidelberg found a small note in an old manuscript.
9 The woman in the Mona Lisa was positively identified as Lisa del
Giocondo.
10 The artist had been paid to do her portrait after the birth of her second
child.
B. Understanding Pronouns
Read the story of “Mona Who?” on page 8 again. Write nouns or
noun phrases which refer to the given pronouns and fill in the blanks.
1. The word “this” (line 2) refers to a young woman without eyebrows
seated in front of a beautiful landscape.
2. The word “her” (line 4) refers to the woman in the painting.
3. The word “her” (line 5) refers to the woman’s.
4. The word “himself” (line 6) refers to Leonardo da Vinci.
5. The word “They” (line 7) refers to Others.
6. The word “she” (line 7) refers to the woman in the painting.
7. The word “he” (line 11) refers to Armin Schlechter of Heidelberg.
8. The word “this” (line 11) refers to a small note in an old manuscript.
9. The word “their” (line 14) refers to the women’s.
10. The word “they” (line 15) refers to the women.
26. 26
Post-reading Activity
Word in Context
Use the given words in the box to fill in the blanks.
1. particular 2. intrigued 3.manuscript 4.As for 5.portrait
6.mystery 7.buff 8.positively 9.landscape 10.eyebrows
เฉลยแบบทดสอบหลังเรียน (Post-test)
1.a 2.d 3.b 4.c 5.a
6.c 7.d 8.c 9.d 10.a