The document provides Dell's new media principles for engaging on social media. It outlines that Dell uses social media to listen to and engage with customers as an extension of their brand. The principles state to never share partner, customer, intellectual property or employee information. Representatives should use their real names and identify themselves as working for or with Dell. Guidelines recommend complying with laws and Dell's internal code of conduct while being respectful, responsible, and maintaining a positive tone. Tips are provided for blogging, including exploring topics, building relationships, using multimedia, and making content easily shareable.
The document provides Dell's new media principles for engaging on social media. It outlines that Dell uses social media to listen to and engage with customers as an extension of their brand. The principles state to never share partner, customer, intellectual property or employee information. Representatives should use their real names and identify themselves as working for or with Dell. Guidelines recommend complying with laws and Dell's internal code of conduct while being respectful, responsible, and maintaining a positive tone. Tips are provided for blogging, including exploring topics, building relationships, using multimedia, and making content easily shareable.