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ゲームlpの提案
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Masakzu Hirota
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ゲームlpの提案
1.
ゲーム活用のご提案
2.
今回のゲームは LPや問合せページに 埋め込んで使うこと を想定しています
3.
バナー・広告 LP 申込み 問合せ 本サービスが想定してる効果 × ○ 本サービスはゲームキャラとの疑 似対話を通して、 申込み率・問合せ率をアップできる のでは? という想定に立っています。 広告クリックのために利用した場 合(ex 運勢診断無料!みたいな広 告)、オプトインは増えるが、申込 み率が下がるというデータがある ようです。(三宅さんデータ共有あ りがとうございました)
4.
利用メリット1 心理的ハードルの低下 とある普通の ランディングページ キャッチコピー 申込ボタン 追伸 申込ボタン よくある質問 ゲームを埋め込んだ ランディングページ例 キャッチコピー 説明 オファー 申込ボタン 追伸 申込ボタン 説明 オファー 左記のように、 「よくある質問」 をゲームに差し替えることで、 ユーザーの心理的ハードルが がくっとさがり、 申込みへの遷移率があがる と想定しています。
5.
利用メリット2 ゲーム結果による報酬 選択肢を複数用意することが可能で、特定の選択肢を選んだ際にポイントを付与するように設定すること が可能。 規定のポイント数を超えると、メッセージを変えたり、他ページURLにリンクを飛ばしたりすることが可能 選択肢A 上記のようにゲーム外の ページ(特別申込みページ) などに飛ばすことが可能 ※別タブリンクのみ 選択肢B 選択肢C ・ ・ ・ 10ポイント付与! 20ポイント付与! 30ポイント付与! 特典用ページ 累計100ポイ ント で特典付 与! ゲーム内
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