This document discusses the opportunity for smart cities and forecasts the total addressable market for smart city technologies in Europe and worldwide. It estimates the market will be $495 billion in Europe and $1.5 trillion worldwide by 2020. The document then lists several top smart city focus areas and provides examples of smart city projects and labs in London and Stockholm using Intel technology. It emphasizes starting with smart buildings, integrating IoT and communications using network functions virtualization, and validating business models quickly through lean startup methods. The final pages discuss opportunities to scale Intel's IoT capabilities through global user groups and close partnerships with companies in Istanbul and elsewhere.

1. Rapid IOT – Go Faster Lab Smart City
Thing Big, Start Now, Scale Fast

2. Our Opportunity : “The 2020 Smart City” EMEA TAM
Forecast
Sources : Pike Research, Markets to Markets, Foster & Sullivan
Forecast includes design, consultancy, engineering,
infrastructure development & installation, innovation, ICT,
software & analytics, automation & control.
Doesn’t include impact on ancillary industries & segments.
• Smart Energy
• Smart Water
• Smart Transport
• Smart Buildings
• Smart Assisted Living
• Smart Industry Automation
• Smart Governance
• Smart Security
• Smart Education
• Smart Healthcare
• Smart Homes
• Smart Citizen
• Smart…
WW $1.5 Trillion
EMEA $495 Billion
WW $408 Billion
EMEA $135 Billion

3. ILE
2013

4. INTEL CONFIDENTIAL4
Intel Confidential
Smart City Focus: 25 Top Cities in EMEA per ICE-Index
(complete list in notes section)
Source: http://www.innovation-cities.com/innovation-cities-europe-index-2012-2013/7243

5. Air Quality Monitoring - London Living Labs: Quark ® based Sensor Network based on
Intel ® Intelligent Gateway
Enabled by world class
academic-industry research
with city stakeholders.
Resolving real world
challenges with leading
edge Intel technology
Acquire - Analyse - Act

6. 6
London Living Labs:
Diverse Publics
BRIXTON
LISTENING LAB
Urban
Behaviour
Change
HYDE PARK
PROJECT
Ecology
Air quality
Water Quality
Noise & Light
Pollution
Public
Engagement
AIR QUALITY
ENFIELD
Air Quality
Awareness
Improving
Traffic Flow
Improving Local
Environment
Smarter Travel
PROJECT DISTANCE
Internet of School
Things
School
Dashboard
DAVID PRENDERGAST – INTEL ICRI CITIES – WWW.CITIES.IO - SUSTAINABLE CONNECTED CITIES

7. INTEL . THE CONNECTED FUTURE. COPYRIGHT © 2013 INTEL CORPORATION, ALL RIGHTS RESERVED.
Stockholm IoT/City Lab - 10x is the new norm
 THE OPPORTUNITY – THE
ENVIRONMENT
 WE STARTED THE JOURNEY
 Lead with Smart City Buildings - IOT as
service
 Integrate comms/IOT via NFV
 Lean start up method to validate services
and business models fast – Prove and scale
 Impact DW and revenue already 2014
 Global user group linked to innovation work -
lead with customer engagements
 Foundation to scale any Intel IOT capability
Key ASKS

8. INTEL . THE CONNECTED FUTURE. COPYRIGHT © 2013 INTEL CORPORATION, ALL RIGHTS RESERVED.
Istanbul IoT/City Lab - Co-Innovate to Scale in META
Enable to Scale: Drive IOT via close
partnerships w/ META ODMs, SI’s & SPs
like Arcelik, Ardic & Turkcell

9. “Removing the faults in a stage-coach
may produce a perfect stage-coach, but it
is unlikely to produce the first motor car”
Edward de Bono

10. COPYRIGHT © 2013 INTEL CORPORATION, ALL RIGHTS RESERVED.INTEL . THE CONNECTED FUTURE