1. Data to Dollars
Where is the money in IoT??
Sanju Thomas

2. But what will make an IoT product successful?

3. But what will make an IoT product successful?
Just the right blend of good
design and features?
Or is it value to the consumer?

4. Vessyl Kolibree Pavlok

5. In January 2014, the NHTSA issued recalls for two vehicle models.
One was for a pickup truck from a major auto manufacturer with around
370,000 units on the road.
Another was for Tesla’s Model S sedan with around 29000 units on the road.
Source: Capitalizing on IoT - Jasper Wireless

6. In January 2014, the NHTSA issued recalls for two vehicle models.
One was for a pickup truck from a major auto manufacturer with around
370,000 units on the road.
Another was for Tesla’s Model S sedan with around 29000 units on the road.
 Tesla prepared the software update.
 Pushed it out to every single one of its Model S cars
remotely while the cars were turned off.
 When their owners turned them back on, a
notification on the dashboard alerted them of the
update.
Source: Capitalizing on IoT - Jasper Wireless

7. Source: 2014 Internet of Things Study - Acquity Group
Crossing
the Chasm
• The Chasm is wider in IoT
• Capabilities Vs Value

8. Barriers to Adoption of smart in-home devices
Addressing
the barriers
• Talk to “Real Customers”
• IoT Vs Non- IoT Devices
• Educating consumers, Sales
Promotions
Source: 2014 Internet of Things Study - Acquity Group

9. Where is the money in IoT?
Cisco estimates that IoT has the potential to generate
about $19 trillion value over the coming years
But there is a catch!! Over 70% of organizations do not
generate service revenues from their IoT solutions

10. Source: Capgemini Consulting analysis

11. Thank You
Get connected to the Internet of Things
@JustDoIoT
@sanjuthom
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