The fourth rendition of my Beautiful Web Typography with some updates, additional info, more links and whatnot.
Kudos should go out to the chaps listed in the end as well as inspirational peeps like Ellen Lupton, whose categorisation of things type into letter, text, grid I’ve used to structure this talk.
360D Main Presentation Slides, Thursday 3rd September, Glasgow Interactive Scotland
This document contains information about an event discussing digital technology and innovation. It includes an agenda with sessions on creating buzz with digital media, digital creativity for new generations, industries ripe for disruption, big and small digital companies, and a fireside chat with the CEO of FanDuel. There are also listings for panelists and facilitators from companies like Buzzfeed, BBC, Visa Europe, and TechStars. The document provides details about the event schedule and participants.
Publicis Drum Award briefing
Publicis Drum Award is a challenge of gaining and sharing professional experience in live competition for all young creative minds with agency working experience.
This document provides an overview and objectives for a Yahoo! hackday event. It discusses what a hacker and hack are, provides examples of past successful hacks, and outlines the expected format and goals for the upcoming 30-hour event. Attendees will be challenged to build innovative solutions to problems in advertising, digital media, or ecommerce. Technical support will be available and judges will evaluate entries based on criteria like solving a real problem, creative thinking, functionality, and user experience. The event aims to drive innovation, provide learning opportunities, and help identify new talent.
This document outlines the process for creating and pitching new ideas as part of a team. It discusses forming cross-functional teams, conducting research, brainstorming and protecting new ideas, developing presentations, and pitching the ideas to contests. The goal is to win opportunities by effectively communicating insights, strategies, and plans to bring ideas to life. Teams are encouraged to take risks, think creatively, and learn from both successes and failures.
Publicis es una compañía de comunicaciones fundada en 1926 en París y actualmente es el tercer grupo de comunicaciones más grande del mundo. Publicis ofrece servicios de publicidad digital y tradicional, medios y marketing a clientes nacionales e internacionales desde sus oficinas en 202 ciudades de 105 países. La filosofía de Publicis se enfoca en ayudar a sus clientes a lograr liderazgo en sus industrias a través de un análisis profundo para detectar cambios y definir el rol de las marcas.
The fourth rendition of my Beautiful Web Typography with some updates, additional info, more links and whatnot.
Kudos should go out to the chaps listed in the end as well as inspirational peeps like Ellen Lupton, whose categorisation of things type into letter, text, grid I’ve used to structure this talk.
360D Main Presentation Slides, Thursday 3rd September, Glasgow Interactive Scotland
This document contains information about an event discussing digital technology and innovation. It includes an agenda with sessions on creating buzz with digital media, digital creativity for new generations, industries ripe for disruption, big and small digital companies, and a fireside chat with the CEO of FanDuel. There are also listings for panelists and facilitators from companies like Buzzfeed, BBC, Visa Europe, and TechStars. The document provides details about the event schedule and participants.
Publicis Drum Award briefing
Publicis Drum Award is a challenge of gaining and sharing professional experience in live competition for all young creative minds with agency working experience.
This document provides an overview and objectives for a Yahoo! hackday event. It discusses what a hacker and hack are, provides examples of past successful hacks, and outlines the expected format and goals for the upcoming 30-hour event. Attendees will be challenged to build innovative solutions to problems in advertising, digital media, or ecommerce. Technical support will be available and judges will evaluate entries based on criteria like solving a real problem, creative thinking, functionality, and user experience. The event aims to drive innovation, provide learning opportunities, and help identify new talent.
This document outlines the process for creating and pitching new ideas as part of a team. It discusses forming cross-functional teams, conducting research, brainstorming and protecting new ideas, developing presentations, and pitching the ideas to contests. The goal is to win opportunities by effectively communicating insights, strategies, and plans to bring ideas to life. Teams are encouraged to take risks, think creatively, and learn from both successes and failures.
Publicis es una compañía de comunicaciones fundada en 1926 en París y actualmente es el tercer grupo de comunicaciones más grande del mundo. Publicis ofrece servicios de publicidad digital y tradicional, medios y marketing a clientes nacionales e internacionales desde sus oficinas en 202 ciudades de 105 países. La filosofía de Publicis se enfoca en ayudar a sus clientes a lograr liderazgo en sus industrias a través de un análisis profundo para detectar cambios y definir el rol de las marcas.
How does Publicis manage fonts across the nation using Universal Type Server. Includes info about server virtualization and wide area font distribution and activation.
How to be a more courageous marketer
What you will learn from this presentation is how to become a more courageous client.
I will show you, how you too can become known as a courageous marketer. The presentation is designed around three stories each aimed at inspiring you to follow a path to becoming more courageous in your job.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
A presentation for the Qantas Marketing Staff 'Lunch 'n' Learn' session, held at Qantas in 2016.
Publicis Mojo/Zenith Optimedia provides fast recruitment services for clients, often turning around international publication quotes within 72 hours. They have expertise placing hard to fill positions and focus on quality over quantity. The company also offers copywriting and editing for client advertisements. Publicis Fast Art is an online system allowing anyone to easily create brand-compliant advertisements within 30 seconds for publication around the world, while tracking spending, usage, and providing reports. The company additionally offers in-house graphic design, template creation, and other creative services.
Monique Silva de Moore vs Glass CeilingAlex Miller
Monique da Silva Moore is suing Publicis Groupe for gender discrimination. Publicis Groupe, one of the largest advertising firms, is comprised of 70% women but only has men in top leadership roles, including the 5-member executive board. Research also shows women at Publicis Groupe are paid 8.5-11.2% less than men in similar roles. Studies of glass ceilings in PR find women earn on average $8,305 less than men annually, totaling $332,200 less over a typical 40-year career.
Today more than ever consumers are looking to be entertained, engaged and amused. And no other channel has the means to connect with a consumer on so many levels. In fact, it can engage with all five senses. Touch, taste, sound, sight, and smell. By leveraging new printing technology and the power of digital innovations, Direct Mail will continue to be a powerful tool in any marketers’ toolbox.
How to write better creative briefs for Toyota.David Bell
How to write better creative strategies and briefs.
This workshop was written for MercerBell clients to enable them to prepare better briefs that will lead to more customer delight.
What you will get from this presentation is a real insight into the creative mind and process, you will learn how to write an airline ad, the 4 steps to writing a better creative brief and how to run and feedback on a creative presentation.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
Petr Majerik, Zenith OptiMedia, MediaTalk 11th January 2011Pavlína Louženská
MediaTalk 11th January 2011 is an event organized by Media Education CEE. The one on 11th January was called: The Czech Media Landscape in 2011: New Players, Old Games
How to write a great advertising creative brief. David Bell
What you will get from this presentation is a real insight into the creative mind and process, you will learn how to write an insurance ad, the 4 steps to writing a better creative brief and how to run and feedback on a creative presentation.
This workshop was written for MercerBell clients to enable them to prepare better briefs that will lead to more customer delight.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
A short presentation I made for internal knowledge sharing at my company. No theory, just practical stuff. To start, I explain the definition and goals of typography. I briefly talk about history of fonts, from Gutenberg to Microsoft Word. And finally, four tips to get your typography noticed (in a good way). Most content was adapted from http://practicaltypography.com/
The document discusses sensory branding and how brands can foster emotional connections with consumers by appealing to their five senses - sight, sound, touch, taste, and smell. It provides examples of how different brands have successfully used sensory branding to associate their brand with particular senses, including Phillips lighting creating experience zones focused on sight, Intel using its distinctive audio signature to appeal to sound, and Singapore Airlines commissioning a unique fragrance for its brand. The document emphasizes that while most branding focuses on sight, appealing to other senses can strongly influence emotions and loyalty to a brand.
This document provides 20 reasons why a book called "Lessons in Typography" would be useful for designers. It says the book teaches about typefaces as works of art, the language of type, how to make designs using only one or two characters, techniques for modifying type, hidden menus with typographic options, ideas for headlines and logos made of type. It also provides examples combining type and images, how to choose fonts and ensure legibility, alternative ways of presenting paragraphs, and overall design tips for adding type to layouts. The book contains demonstrations, exercises and lessons about typography.
The Typography is an almost six-centuries-old practice, and we’ve came a long way since Gutenberg’s moveable types to the digital documents as we know it. But somewhere in between, the craftsmanship and best practices of printers and engravers were long forgotten by many web developers—who end up relying on the browser, frameworks, and trial-and-error values to properly display a website’s content.
In this talk, we’ll journey through the basic concepts of Typography; how we can use them to improve a content’s identity, architecture, and readability; and how to do it through HTML and CSS.
The document discusses typography and its importance in design. It provides examples of different typefaces at varying font sizes, styles, and spacing to demonstrate how typography can be manipulated. It also lists several resources for learning more about typography.
Digital Typography: Font Management - ebookcraft 2016 - Charles NixBookNet Canada
Workshop: "Digital Typography: Font Management" by Charles Nix (Monotype) for ebookcraft 2016, presented by BookNet Canada and eBOUND Canada - March 30, 2016
How does Publicis manage fonts across the nation using Universal Type Server. Includes info about server virtualization and wide area font distribution and activation.
How to be a more courageous marketer
What you will learn from this presentation is how to become a more courageous client.
I will show you, how you too can become known as a courageous marketer. The presentation is designed around three stories each aimed at inspiring you to follow a path to becoming more courageous in your job.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
A presentation for the Qantas Marketing Staff 'Lunch 'n' Learn' session, held at Qantas in 2016.
Publicis Mojo/Zenith Optimedia provides fast recruitment services for clients, often turning around international publication quotes within 72 hours. They have expertise placing hard to fill positions and focus on quality over quantity. The company also offers copywriting and editing for client advertisements. Publicis Fast Art is an online system allowing anyone to easily create brand-compliant advertisements within 30 seconds for publication around the world, while tracking spending, usage, and providing reports. The company additionally offers in-house graphic design, template creation, and other creative services.
Monique Silva de Moore vs Glass CeilingAlex Miller
Monique da Silva Moore is suing Publicis Groupe for gender discrimination. Publicis Groupe, one of the largest advertising firms, is comprised of 70% women but only has men in top leadership roles, including the 5-member executive board. Research also shows women at Publicis Groupe are paid 8.5-11.2% less than men in similar roles. Studies of glass ceilings in PR find women earn on average $8,305 less than men annually, totaling $332,200 less over a typical 40-year career.
Today more than ever consumers are looking to be entertained, engaged and amused. And no other channel has the means to connect with a consumer on so many levels. In fact, it can engage with all five senses. Touch, taste, sound, sight, and smell. By leveraging new printing technology and the power of digital innovations, Direct Mail will continue to be a powerful tool in any marketers’ toolbox.
How to write better creative briefs for Toyota.David Bell
How to write better creative strategies and briefs.
This workshop was written for MercerBell clients to enable them to prepare better briefs that will lead to more customer delight.
What you will get from this presentation is a real insight into the creative mind and process, you will learn how to write an airline ad, the 4 steps to writing a better creative brief and how to run and feedback on a creative presentation.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
Petr Majerik, Zenith OptiMedia, MediaTalk 11th January 2011Pavlína Louženská
MediaTalk 11th January 2011 is an event organized by Media Education CEE. The one on 11th January was called: The Czech Media Landscape in 2011: New Players, Old Games
How to write a great advertising creative brief. David Bell
What you will get from this presentation is a real insight into the creative mind and process, you will learn how to write an insurance ad, the 4 steps to writing a better creative brief and how to run and feedback on a creative presentation.
This workshop was written for MercerBell clients to enable them to prepare better briefs that will lead to more customer delight.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
A short presentation I made for internal knowledge sharing at my company. No theory, just practical stuff. To start, I explain the definition and goals of typography. I briefly talk about history of fonts, from Gutenberg to Microsoft Word. And finally, four tips to get your typography noticed (in a good way). Most content was adapted from http://practicaltypography.com/
The document discusses sensory branding and how brands can foster emotional connections with consumers by appealing to their five senses - sight, sound, touch, taste, and smell. It provides examples of how different brands have successfully used sensory branding to associate their brand with particular senses, including Phillips lighting creating experience zones focused on sight, Intel using its distinctive audio signature to appeal to sound, and Singapore Airlines commissioning a unique fragrance for its brand. The document emphasizes that while most branding focuses on sight, appealing to other senses can strongly influence emotions and loyalty to a brand.
This document provides 20 reasons why a book called "Lessons in Typography" would be useful for designers. It says the book teaches about typefaces as works of art, the language of type, how to make designs using only one or two characters, techniques for modifying type, hidden menus with typographic options, ideas for headlines and logos made of type. It also provides examples combining type and images, how to choose fonts and ensure legibility, alternative ways of presenting paragraphs, and overall design tips for adding type to layouts. The book contains demonstrations, exercises and lessons about typography.
The Typography is an almost six-centuries-old practice, and we’ve came a long way since Gutenberg’s moveable types to the digital documents as we know it. But somewhere in between, the craftsmanship and best practices of printers and engravers were long forgotten by many web developers—who end up relying on the browser, frameworks, and trial-and-error values to properly display a website’s content.
In this talk, we’ll journey through the basic concepts of Typography; how we can use them to improve a content’s identity, architecture, and readability; and how to do it through HTML and CSS.
The document discusses typography and its importance in design. It provides examples of different typefaces at varying font sizes, styles, and spacing to demonstrate how typography can be manipulated. It also lists several resources for learning more about typography.
Digital Typography: Font Management - ebookcraft 2016 - Charles NixBookNet Canada
Workshop: "Digital Typography: Font Management" by Charles Nix (Monotype) for ebookcraft 2016, presented by BookNet Canada and eBOUND Canada - March 30, 2016