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معرفی به بازاریابی بین المللی
یک مجمع از معرفی به بازاریابی بین المللی که از تعریف بازاریابی شروع گردیده تا به محیط بازاریابی محلی و خارجی تشریح مینماید.
ارائه خدمت در قالب مدل مشتري به مشتري
مدل های سنتی ارائه خدمات به مشتریان توسط شرکت های بزرگ تغییر یافته و مدل های جدیدی در حال شکل گیری هستند که در آنها مشتریان خود می توانند به سایرین خدماتی را ارائه کرده و تامین کننده خدمات سایرین باشند.
digidanesh.ir
www.khooyeh.com
علی خویه ، مدرس دانشگاه، سخنران، مشاور، محقق و مجری سیستم ها و برنامه های مدیریت، بازاریابی، ارتباطات، تبلیغات، برند، خلاقیت تجارت و فروش - بیش از 14سال تجربه اجرایی، مولف و مترجم 11کتاب مرجع کاربردی و تخصصی،عضو انجمن های ملی و بین المللی، مشاورو مجری بیش از 200 پروژه در حوزه مدیریت، بازاریابی، فروش، تبلیغات، برند، ارتباطات و روابط عمومی در سراسر کشور، ارایه بیش از 350000 نفر ساعت دوره ها و کارگاه های آموزشی و کاربردی و اجرایی به سازمانها شرکت ها و موسسات ملی و بین المللی، همکاری های مختلف اجرایی و تخصصی با برندهای معتبر و مشهور بین المللی، ارایه بیش از 100 ها عنوان مقاله تخصصی، سخنرانی در بیش از صد سمینار مختلف، سخنران برتر ده ها سمینار، مشاور ارشد مدیران عامل برندهای معتبر ملی و بین المللی، مهمان و کارشناس برخی از برنامه های صدا و سیما، عضو هیات تحریریه نشریات مختلف و .......
CRM part1
سمینار مشتری مداری پیشرفته 1
ارائه شده توسط: مهندس قنادان
مرکز اطلاعات علمی تخصصی مدیریت
WWW.MMIC.IR
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معرفی به بازاریابی بین المللی
یک مجمع از معرفی به بازاریابی بین المللی که از تعریف بازاریابی شروع گردیده تا به محیط بازاریابی محلی و خارجی تشریح مینماید.
ارائه خدمت در قالب مدل مشتري به مشتري
مدل های سنتی ارائه خدمات به مشتریان توسط شرکت های بزرگ تغییر یافته و مدل های جدیدی در حال شکل گیری هستند که در آنها مشتریان خود می توانند به سایرین خدماتی را ارائه کرده و تامین کننده خدمات سایرین باشند.
digidanesh.ir
www.khooyeh.com
علی خویه ، مدرس دانشگاه، سخنران، مشاور، محقق و مجری سیستم ها و برنامه های مدیریت، بازاریابی، ارتباطات، تبلیغات، برند، خلاقیت تجارت و فروش - بیش از 14سال تجربه اجرایی، مولف و مترجم 11کتاب مرجع کاربردی و تخصصی،عضو انجمن های ملی و بین المللی، مشاورو مجری بیش از 200 پروژه در حوزه مدیریت، بازاریابی، فروش، تبلیغات، برند، ارتباطات و روابط عمومی در سراسر کشور، ارایه بیش از 350000 نفر ساعت دوره ها و کارگاه های آموزشی و کاربردی و اجرایی به سازمانها شرکت ها و موسسات ملی و بین المللی، همکاری های مختلف اجرایی و تخصصی با برندهای معتبر و مشهور بین المللی، ارایه بیش از 100 ها عنوان مقاله تخصصی، سخنرانی در بیش از صد سمینار مختلف، سخنران برتر ده ها سمینار، مشاور ارشد مدیران عامل برندهای معتبر ملی و بین المللی، مهمان و کارشناس برخی از برنامه های صدا و سیما، عضو هیات تحریریه نشریات مختلف و .......
CRM part1
سمینار مشتری مداری پیشرفته 1
ارائه شده توسط: مهندس قنادان
مرکز اطلاعات علمی تخصصی مدیریت
WWW.MMIC.IR
PEL Export Marketing Plan
Pak Elektron Limited (PEL) is a leading manufacturer and distributor of electrical goods in Pakistan. It has annual revenues of Rs. 20.3 billion and over 7,000 employees. PEL operates in two divisions: power, which produces transformers, switchgear, and provides EPC contracting; and appliances, which produces refrigerators, air conditioners, and other home appliances. PEL exports to over 10 countries, with major markets in Saudi Arabia, Kazakhstan, and other Gulf and Asian nations. The company faces competition from Chinese and other Asian manufacturers. PEL aims to increase exports, production capacity, market share, and lower costs through strategic planning while maintaining quality.
Introduction To Export Marketing
This document provides guidance on developing an effective marketing message for international buyers. It stresses that the message should address the specific problems and needs of the target market in a way that promotes an emotional reaction and builds trust. A good message is the linchpin of marketing activities. The document outlines steps to create a message, including identifying target problems and pains, presenting your solution as a cure, and proving your solution works with testimonials and case studies. It also discusses using various communication channels like written materials, meetings, trade shows, and ongoing relationships to convey the consistent marketing message.
ROLE OF EXPORT MARKETING IN INTERNATIONAL TRADE
1) Export marketing is a systematic process of developing and distributing goods and services in overseas markets and involves undertaking various marketing activities such as research, product design, branding, packaging, pricing, and promotion.
2) Export marketing brings valuable foreign exchange to exporting countries and helps balance payments but faces challenges like technological differences between countries and trade barriers.
3) Organizations benefit from export marketing through increased sales and profits, enhanced competitiveness, gaining global market share, and risk diversification.
International Marketing Environment
International Marketing EnvironmentWe Learn - A Continuous Learning Forum from Welingkar's Distance Learning Program.
In this presentation, we will discuss International Marketing Environment, the important factors that affect the environment, various trade barriers protecting domestic industries from foreign competitions and types of commodity agreement. Also state trading, role of GATT and other international trading aspects will be discussed in details.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit: http://www.welingkaronline.org/distance-learning/online-mba.html
Export marketing
The document discusses various concepts related to export marketing promotion and communication. It covers topics such as the importance of communication in export marketing, different communication techniques like personal selling, sales promotion, publicity, and advertising. It also discusses factors that affect promotion strategies for export marketing and the need to consider standardization versus adaptation of promotion strategies for different international markets.
International marketing mistakes related to culture
This document discusses several examples of cultural mistakes made by companies when expanding their marketing internationally. It provides three case studies where companies failed to account for cultural differences: 1) An Iranian razor company that used a brand name that had an offensive meaning in Arabic; 2) A Dutch milk company that changed its packaging without considering customer needs; 3) A beer company that printed holy Islamic verses on bottle caps without realizing the cultural taboo. The document emphasizes the importance of understanding local cultural norms and perspectives when marketing products globally.
Health numbers
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
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PEL Export Marketing Plan
Pak Elektron Limited (PEL) is a leading manufacturer and distributor of electrical goods in Pakistan. It has annual revenues of Rs. 20.3 billion and over 7,000 employees. PEL operates in two divisions: power, which produces transformers, switchgear, and provides EPC contracting; and appliances, which produces refrigerators, air conditioners, and other home appliances. PEL exports to over 10 countries, with major markets in Saudi Arabia, Kazakhstan, and other Gulf and Asian nations. The company faces competition from Chinese and other Asian manufacturers. PEL aims to increase exports, production capacity, market share, and lower costs through strategic planning while maintaining quality.
Introduction To Export Marketing
This document provides guidance on developing an effective marketing message for international buyers. It stresses that the message should address the specific problems and needs of the target market in a way that promotes an emotional reaction and builds trust. A good message is the linchpin of marketing activities. The document outlines steps to create a message, including identifying target problems and pains, presenting your solution as a cure, and proving your solution works with testimonials and case studies. It also discusses using various communication channels like written materials, meetings, trade shows, and ongoing relationships to convey the consistent marketing message.
ROLE OF EXPORT MARKETING IN INTERNATIONAL TRADE
1) Export marketing is a systematic process of developing and distributing goods and services in overseas markets and involves undertaking various marketing activities such as research, product design, branding, packaging, pricing, and promotion.
2) Export marketing brings valuable foreign exchange to exporting countries and helps balance payments but faces challenges like technological differences between countries and trade barriers.
3) Organizations benefit from export marketing through increased sales and profits, enhanced competitiveness, gaining global market share, and risk diversification.
International Marketing Environment
International Marketing EnvironmentWe Learn - A Continuous Learning Forum from Welingkar's Distance Learning Program.
In this presentation, we will discuss International Marketing Environment, the important factors that affect the environment, various trade barriers protecting domestic industries from foreign competitions and types of commodity agreement. Also state trading, role of GATT and other international trading aspects will be discussed in details.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit: http://www.welingkaronline.org/distance-learning/online-mba.html
Export marketing
The document discusses various concepts related to export marketing promotion and communication. It covers topics such as the importance of communication in export marketing, different communication techniques like personal selling, sales promotion, publicity, and advertising. It also discusses factors that affect promotion strategies for export marketing and the need to consider standardization versus adaptation of promotion strategies for different international markets.
International marketing mistakes related to culture
This document discusses several examples of cultural mistakes made by companies when expanding their marketing internationally. It provides three case studies where companies failed to account for cultural differences: 1) An Iranian razor company that used a brand name that had an offensive meaning in Arabic; 2) A Dutch milk company that changed its packaging without considering customer needs; 3) A beer company that printed holy Islamic verses on bottle caps without realizing the cultural taboo. The document emphasizes the importance of understanding local cultural norms and perspectives when marketing products globally.
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International marketing mistakes related to culture
International marketing mistakes related to culture
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Health numbers
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.