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Uploaded by
Paul (士杰) Dai (戴)
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不競爭的品牌個案研討:有時要贏得市場,就得放棄死盯著對手做改善
AI-enhanced description
该文档探讨了不同品牌的案例研究,强调它们在产品定位和消费者体验上的独特策略。有些品牌专注于简化和提供少量高质量选项,而另一些则在失败中探索创新。最后,文章指出了一些品牌的争议性和消费者的强烈反应。
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