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Малобюджетное
продвижение в сети
Оксана Журавель, 03.06.2014
Данные InMind, май 2014 г.
Как интернет-пользователи
выбирают «где купить» в Украине?
Критерии выбора сайта для
покупки в интернете
ИНТЕРНЕТ-­‐ПОЛЬЗОВАТЕЛИ	
  
Почему люди не собираются
покупать через интернет
Исследование InMind, май 2014
TOP 7
СПОСОБОВ
#1
САЙТ
#2
СТРАНИЦА ТОВАРА
А как вы обычно пишите текст
описания вашего товара или
услуги?
Что есть в реальности Что надо пользователям
Купить коляску, коляски Киев,
коляски магазин
Входит в любой лифт, быстро
складывается и раскладывается,
есть сумка для мамы, есть
подставка для стакана
Фен Киев, купить фен, фен
Roventa
Удобная ручка, есть подача
холодного воздуха, много насадок,
не убило током
Офисная мебель на заказ
киев, мебель недорого офис,
офис мебель купить
Место для бумаг, упираются ноги,
мешает полка, прилипаю летом
Юрист киев, юрист отзывы,
консультация юриста
бесплатно
Только деньги взяли, создали еще
больше проблем, больше никогда
Тексты для людей
Страница товара
ü Понятное название
ü Наличие фотографий
ü Качественное описание
ü Актуальные цены и данные о наличии
ü Указаны характеристики
#3
Торговые площадки
Торговые площадки
10 500 000 посетителей
Торговые площадки
10 500 000 посетителей
275 000 заказов
Торговые площадки
10 500 000 посетителей
275 000 заказов
2 000 000 просмотров
телефонов
Товарные информеры
Товарные информеры
Конверсия в заказ 1,5-2%
Товарные информеры
Конверсия в заказ 1,5-2%
Конверсия в звонок 4-7%
#4
КОНТЕНТ
#5
#6
Email маркетинг
Конверсия в 2-12 раз выше
Конверсия в 2-12 раз выше
Рост удержания клиентов в 3-10 раз
Что увеличивает отклик в
рассылках
ü Придумайте понятную и интересную тему
письма
ü Пишите грамотно и интересно
ü Обращайтесь к адресату по имени
ü Добавьте призыв к действию
ü Обязательно дайте возможность отписаться
ü Отлеживайте эффективность
Как отследить эффективность
email маркетинга
§  Количество подписчиков
§  Процент доставленных писем
§  Количество открытий
§  Количество переходов по ссылкам в письме
§  Количество отписок
§  Количество жалоб на спам
§  Количество продаж
§  Ответы на ваши письма
#7
ОТЗЫВЫ
Наличие отзывов
Работа с отзывами
РЕКОМЕНДУЮ
Оксана Журавель
oksana@prom.ua
@oxizhura из @prom_ua
oksana-zhuravel.com/bibliotech
vk.com/promua
facebook.com/prom.ua
slideshare.net/promua
Спасибо за внимание

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Малобюджетное продвижение в сети