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童趣創意產品分享
Snurk&Duncan Shott
Speaker:生傳四 陳舒芸
Snurk—夢想床罩
創意亮點
 被單+枕頭套設計成一套
 實現兒時夢想
 小朋友樂意乖乖上床睡覺
Snurk—夢想床罩設計理念
「Snurk創辦者認為,即使公司規模還不大,仍然可以做一些
不一樣的事。
他們不僅把天馬行空的創意實現在寢具上,也將部分收入捐獻
給各地的流浪青少年基金會組織,幫助那些人找到工作或是完
成教育。」

創造專屬
冒險空間

幫助他人
實踐夢想
Duncan Shotton—彩虹鉛筆
Duncan Shotton—彩虹鉛筆
創意亮點
 以回收紙取代木頭
 削鉛筆的紙屑形成一彎彩虹
Duncan Shotton—彩虹鉛筆設計理念

「Everybody uses pencils. From designers, writers and architects, to babysitters and receptionists. Pencils are just as at home with children as they
are with adults and are a fundamental tool for creativity and learning.」
「When I started this project, I was looking at ways in which, without
interfering with its basic function, I could improve such a standardised,
accepted product to make people happier when they use it. That became
rainbow pencils.」
結論及分析
童趣創意產品是...

 在不改變既有的產品特性下,讓產品變得更好玩,使用者更快樂!
 藉由創意產品,使消費者容易連結到該品牌的理念
Snurk:夢想
Duncan Shott:快樂
資料來源
http://www.brain.com.tw/news/newscontent.aspx?ID=19112
http://daman.cool3c.com/node/70985
http://www.kickstarter.com/projects/duncanshotton/rainbow-pencils

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創意產品 陳舒芸