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‫اعداد‬
:
‫الصادق‬ ‫ادريس‬ ‫محمد‬
‫ﻣﺤﺘﻮﻳﺎﺕ‬ ١
‫ﺍﻟﺘﺨﻄﻴﻂ‬
٢
‫اهمية‬
‫ﺍﻟﺘﺨﻄﻴﻂ‬
٣
‫ﻣﺒﺎﺩﺉ‬
‫ﺍﻟﺘﺨﻄﻴﻂ‬
٤
‫ﺍﻟﺘﺨﻄﻴﻂ‬ ‫ﺃﻫﺪﺍﻑ‬
٥
‫ﻓﻮﺍﺋ‬
‫د‬
‫ﺍﻟﺘﺨﻄﻴﻂ‬
‫ﺃﻧﻮ‬
‫ا‬
‫ﺍﻟﺘﺨﻄﻴﻂ‬ ‫ﻉ‬
Planning ‫التخطيط‬
•
‫ﺍﻟﺘﺨﻄﻴﻂ‬
(
Planning
)
‫ﻫﻮﻋﺒﺎﺭﺓ‬
‫ﻋﻦ‬
‫ﻋﻤﻠﻴﺔ‬
ُّ‫ﻢ‬‫َﻬﺘ‬‫ﺗ‬
‫ﺑﺈﻋﺪﺍﺩ‬
‫ُﻄﻂ‬‫ﺨ‬‫ﺍﻟ‬
‫ّﺔ‬‫ﺻ‬‫ﺍﻟﺨﺎ‬
ٍ‫ﺀ‬‫ﺑﺸﻲ‬
‫ﻣﻌﻴﻦ‬
.
•
‫ّﻑ‬َ‫ﺮ‬‫ُﻌ‬‫ﻳ‬‫ﻭ‬
•
‫ﺍﻟﺘﺨﻄﻴﻂ‬
‫ّﻪ‬‫ﻧ‬‫ﺑﺄ‬
‫ﺻﻴﺎﻏﺔ‬
ٍ‫ﺕ‬‫ّﺎ‬‫ﻴ‬‫َﺮﺿ‬‫ﻓ‬
‫ﺣﻮﻝ‬
ٍ‫ﻊ‬‫ﻭﺿ‬
‫ّﻦ‬‫ﻴ‬‫ُﻌ‬‫ﻣ‬
،
‫ﻭﻳﻌﺘﻤﺪ‬
‫ﻋﻠﻰ‬
‫ﺍﺳﺘﺨﺪﺍﻡ‬
‫ﺗﻔﻜﻴﺮ‬
‫ﺩﻗﻴﻖ‬
‫؛‬
‫ﺑﻬﺪﻑ‬
‫ﺍﺗﺨﺎﺫ‬
‫ﺍﻟﻘﺮﺍﺭ‬
‫ُﻨﺎﺳﺐ‬‫ﻤ‬‫ﺍﻟ‬
‫ﺣﻮﻝ‬
‫ﺗﻄﺒﻴﻖ‬
ٍ‫ﻙ‬‫ﺳﻠﻮ‬
‫ﻣﺎ‬
‫ﻓﻲ‬
‫ﺍﻟﻤﺴﺘﻘﺒﻞ‬
.
‫ﻣﻦ‬
‫ّﻌﺮﻳﻔﺎﺕ‬‫ﺘ‬‫ﺍﻟ‬
‫ﺍﻷﺧﺮﻯ‬
‫ﻟﻠﺘﺨﻄﻴﻂ‬
‫ﻫﻮ‬
ٌ‫ﻁ‬‫َﺸﺎ‬‫ﻧ‬
‫ّﻘﻪ‬‫ﺒ‬‫ُﻄ‬‫ﻳ‬
‫ﻛﺎﻓﺔ‬
‫ﺍﻷﻓﺮﺍﺩ‬
‫ﻓﻲ‬
‫ﺃﻏﻠﺐ‬
‫ﺍﻟﺸﺆﻭﻥ‬
‫ﺍﻟﻌﺎﻣﺔ‬
،
ُ‫ﺪ‬‫َﻌﺘﻤ‬‫ﻳ‬‫ﻭ‬
‫ﻋﻠﻰ‬
‫ﺇﻋﺪﺍﺩ‬
ٍ‫ﺔ‬ّ‫ﻄ‬ُ‫ﺧ‬
‫ّﺔ‬‫ﻴ‬‫ﺫﻫﻨ‬
‫ﻗﺒﻞ‬
‫ﺗﺤﻮﻳﻠﻬﺎ‬
‫ﺇﻟﻰ‬
‫ُﻄﺔ‬‫ﺧ‬
‫ّﺔ‬‫ﻴ‬‫ﺣﻘﻴﻘ‬
‫؛‬
‫ﺃﻱ‬
‫ِﺮﺹ‬‫ﺤ‬‫ﺍﻟ‬
‫ﻋﻠﻰ‬
‫ﺍﻟﺘﻔﻜﻴﺮ‬
‫ﻗﺒﻞ‬
‫ُﺒﺎﺷﺮﺓ‬‫ﻤ‬‫ﺍﻟ‬
‫ﺑﺎﻟﻌﻤﻞ‬
.
‫ّﺔ‬‫ﻴ‬‫ﺃﻫﻤ‬
‫ﺍﻟﺘﺨﻄﻴﻂ‬
•
1
.
‫ﺍﻟﺴﻌﻲ‬
‫ﺇﻟﻰ‬
‫ﺗﻘﻠﻴﻞ‬
‫ّﻝ‬‫ﺪ‬‫ُﻌ‬‫ﻣ‬
‫ﺍﻟﻤﺨﺎﻃﺮﺓ‬
.
•
2
.
‫ِﻔﺎﺩﺓ‬‫ﺘ‬‫ﺍﻻﺳ‬
‫ﻣﻦ‬
‫َﻮﺍﺭﺩ‬‫ﻤ‬‫ﺍﻟ‬
‫ُﺘﺎﺣﺔ‬‫ﻤ‬‫ﺍﻟ‬
‫ﺑﺄﻓﻀﻞ‬
‫ُﺮﻕ‬‫ﻄ‬‫ﺍﻟ‬
.
•
3
.
ُ‫ﻝ‬‫ﺍﻟﻮﺻﻮ‬
‫ﺇﻟﻰ‬
‫ﺍﻟﺘﻜﺎﻣﻞ‬
‫ﺑﻴﻦ‬
‫َﺮﺍﺣﻞ‬‫ﻤ‬‫ﺍﻟ‬
‫ّﺔ‬‫ﺻ‬‫ﺍﻟﺨﺎ‬
‫ﺑﺎﻟﺘﻨﺴﻴﻖ‬
‫َﻦ‬‫ﻋ‬
‫ﻃﺮﻳﻖ‬
‫ّﺨﺎﺫ‬‫ﺗ‬‫ﺍ‬
‫ﺍﻟﻘﺮﺍﺭﺍﺕ‬
‫ُﻨﺎﺳﺒﺔ‬‫ﻤ‬‫ﺍﻟ‬
‫ﻭﺍﻟﺼﺤﻴﺤ‬
.
•
4
.
‫ﻭﺿﻊ‬
‫ّﺎﺕ‬‫ﻳ‬‫ﺃﻭﻟﻮ‬
‫ﺍﻟﻌﻤﻞ‬
‫ﻭﺗﺮﺗﻴﺒﻬﺎ‬
ً‫ﺎ‬‫ﻭﻓﻘ‬
‫ﻻﺗﻔﺎﻗﻬﺎ‬
‫ﻣﻊ‬
‫ﺍﻟﺤﺎﺟﺎﺕ‬
.
•
5
.
‫ُﺴﺎﻫﻤﺔ‬‫ﻤ‬‫ﺍﻟ‬
‫ﻓﻲ‬
‫ﺍﻟﺴﻴﻄﺮﺓ‬
‫ﻋﻠﻰ‬
‫ّﺔ‬‫ﻓ‬‫ﻛﺎ‬
‫ﺍﻟﻤﺸﻜﻼﺕ‬
‫ّﺔ‬‫ﺻ‬‫ﺍﻟﺨﺎ‬
‫ﺑﺘﻨﻔﻴﺬ‬
‫ﺍﻟﻌﻤﻞ‬
.
•
6
.
‫ﺍﻟﺤﺮﺹ‬
‫ﻋﻠﻰ‬
‫ﺗﻮﻓﻴﺮ‬
‫ﺍﻟﺮﺿﺎ‬
‫ﻓﻲ‬
‫ﺑﻴﺌﺔ‬
‫ﺍﻟﻌﻤﻞ‬
.
•
7
.
‫ُﺸﺎﺭﻛﺔ‬‫ﻤ‬‫ﺍﻟ‬
‫ﻓﻲ‬
‫ﺍﻟﺘﻨﺒﺆ‬
‫ﻟﻠﻤﺴﺘﻘﺒﻞ‬
‫ﺍﻟﺨﺎﺹ‬
‫ﺑﺎﻟﻌﻤﻞ‬
.
‫ﻣﺒﺎﺩﺉ‬
‫ﺍﻟﺘﺨﻄﻴﻂ‬
•
‫َﻌﺘﻤﺪ‬‫ﻳ‬
‫ﺗﻄﺒﻴﻖ‬
‫ﺍﻟﺘﺨﻄﻴﻂ‬
‫ﻓﻲ‬
‫ﺑﻴﺌﺔ‬
‫ﺍﻟﻌﻤﻞ‬
‫ﻋﻠﻰ‬
‫َﺒﺎﺩﺉ‬‫ﻣ‬
‫ّﺔ‬‫ﻴ‬‫ﺃﺳﺎﺳ‬
،
‫ﻭﻫﻲ‬
:
.1
‫ﺍﻟﻬﺪﻑ‬
:
‫ﻫﻮ‬
‫ﻣﻦ‬
‫ا‬
‫ّﺒﺎﺕ‬‫ﻠ‬‫ُﺘﻄ‬‫ﻤ‬‫ﻟ‬
‫ّﺔ‬‫ﻤ‬‫ُﻬ‬‫ﻤ‬‫ﺍﻟ‬
‫ﻟﺘﻄﺒﻴﻖ‬
ٍ‫ﻂ‬‫ﺗﺨﻄﻴ‬
‫ّﺎﻝ‬
‫ﻌ‬‫ﻓ‬
‫؛‬
‫ﺣﻴﺚ‬
ُ‫ﺪ‬‫َﻌﺘﻤ‬‫ﺗ‬
‫ّﺔ‬‫ﻴ‬‫ﻋﻤﻠ‬
‫ﺍﻟﺘﺨﻄﻴﻂ‬
‫ﻋﻠﻰ‬
‫ﻭﺿﻊ‬
ٍ‫ﻑ‬‫ﻫﺪ‬
‫ّﺩ‬‫ﺪ‬‫ُﺤ‬‫ﻣ‬
،
‫ُﺮﺗﺒﻂ‬‫ﻣ‬‫ﻭ‬
‫ﻣﻊ‬
‫ﺳﺒﺐ‬
‫ﻭﺟﻮﺩ‬
‫ﺍﻟﻤﻨﺸﺄﺓ‬
،
‫ﻭﻗﺪ‬
‫ﻳﻜﻮﻥ‬
‫ﻫﺬﺍ‬
‫ﺍﻟﻬﺪﻑ‬
ً‫ﺍ‬‫ُﻌﺘﻤﺪ‬‫ﻣ‬
‫ﻋﻠﻰ‬
‫ﺗﺤﻘﻴﻖ‬
‫ﺍﻷﺭﺑﺎﺡ‬
،
‫ﻛﻤﺎ‬
‫ﻣﻦ‬
‫ﺍﻟﻤﻬﻢ‬
‫ﺃﻥ‬
‫ﻳﻜﻮﻥ‬
‫ﻫﺬﺍ‬
‫ﺍﻟﻬﺪﻑ‬
ً‫ﺎ‬‫َﻔﻬﻮﻣ‬‫ﻣ‬
ً‫ﺎ‬‫ﻭﻭﺍﺿﺤ‬
‫ﻋﻨﺪ‬
‫ّﺔ‬‫ﻓ‬‫ﻛﺎ‬
‫ﺍﻷﻓﺮﺍﺩ‬
‫ﺍﻟﺬﻳﻦ‬
‫َﻌﻤﻠﻮﻥ‬‫ﻳ‬
‫ﻓﻲ‬
‫ﺍﻟﻤﻨﺸﺄﺓ‬
.
.2
‫ﺍﻟﻔﻠﺴﻔﺔ‬
:
‫ﻫﻲ‬
‫ّﺔ‬‫ﻓ‬‫ﻛﺎ‬
‫ُﻌﺘﻘﺪﺍﺕ‬‫ﻤ‬‫ﺍﻟ‬
‫ﻭﺍﻷﻓﻜﺎﺭ‬
‫ّﺔ‬‫ﺻ‬‫ﺍﻟﺨﺎ‬
‫ﺑﺎﻟﻄﺮﻳﻘﺔ‬
‫ُﺴﺘﺨﺪﻣﺔ‬‫ﻤ‬‫ﺍﻟ‬
‫ﻓﻲ‬
ِ‫ﻝ‬‫ﺍﻟﻮﺻﻮ‬
‫ﺇﻟﻰ‬
‫ﺍﻟﻬﺪﻑ‬
‫ﻣﻦ‬
‫ﺍﻟﺘﺨﻄﻴﻂ‬
.
•
3
.
‫ﺗﻄﺒﻴﻖ‬
‫ﺳﻴﺎﺳﺔ‬
‫ّﻨﺔ‬‫ﻴ‬‫ُﻌ‬‫ﻣ‬
:
‫ﻫﻲ‬
‫َﺳﻴﻠﺔ‬‫ﻮ‬‫ﺍﻟ‬
‫ُﺴﺘﺨﺪﻣﺔ‬‫ﻤ‬‫ﺍﻟ‬
‫ﻓﻲ‬
‫ﺍﻟﺘﻮﺟﻴﻪ‬
‫ّﻢ‬‫ﻜ‬‫ﻭﺍﻟﺘﺤ‬
‫ﺑﺎﻟﻤﻮﻇﻔﻴﻦ‬
،
‫ّﻞ‬‫ﻜ‬‫ُﺸ‬‫ﺗ‬‫ﻭ‬
‫ﻫﺬﻩ‬
‫ﺍﻟﺴﻴﺎﺳﺔ‬
‫ﻣﺠﻤﻮﻋﺔ‬
‫ﻣﻦ‬
‫ﺍﻟﻤﺒﺎﺩﺉ‬
‫ﺍﻟﺘﻲ‬
‫ﺗﺪﻋﻢ‬
‫ﺍﻟﻌﻤﻞ‬
‫ﻭﺍﻟﺘﻔﻜﻴﺮ‬
ّ‫ﻱ‬‫ﺍﻹﺩﺍﺭ‬
،
‫ﻭﻣﻦ‬
‫ﺍﻷﻣﺜﻠﺔ‬
‫ﻋﻠﻴﻬﺎ‬
‫ﺳﻴﺎﺳﺔ‬
‫ﺍﻹﻧﺘﺎﺝ‬
،
‫ﻭﺳﻴﺎﺳﺔﺍﻟﺘﺴﻮﻳﻖ‬
،
‫ﻭﺳﻴﺎﺳﺔ‬
‫ﺷﺆﻭﻥ‬
‫ّﻔﻴﻦ‬‫ﻇ‬‫ﺍﻟﻤﻮ‬
،
‫ﻭﺍﻟﺴﻴﺎﺳﺔ‬
‫ّﺔ‬‫ﻴ‬‫ﺍﻟﻤﺎﻟ‬
.
•
4
.
‫ا‬
‫ُﻄﻂ‬‫ﺨ‬‫ﻟ‬
:
‫ﻫﻲ‬
ٌ‫ﺔ‬‫ﻣﺠﻤﻮﻋ‬
‫ﻣﻦ‬
‫ﺑﻴﺎﻧﺎﺕ‬
‫ﻭﺃﻫﺪﺍﻑ‬
‫ﺍﻟﻌﻤﻞ‬
‫؛‬
‫ﺣﻴﺚ‬
‫ّﻞ‬‫ﻜ‬‫ُﺸ‬‫ﺗ‬
‫ﻫﺬﻩ‬
‫ﺍﻷﻫﺪﺍﻑ‬
‫ﺍﻟﻬﺪﻑ‬
‫ﺍﻟﺨﺎﺹ‬
‫ﺑﺎﻟﻤﻨﺸﺄﺓ‬
،
‫ّﺎ‬‫ﻣ‬‫ﺃ‬
‫ﺑﻴﺎﻧﺎﺕ‬
‫ﺍﻟﻌﻤﻞ‬
‫ﻓﻬﻲ‬
‫ﺍﻟﻮﺳﺎﺋﻞ‬
‫ُﺴﺘﺨﺪﻣﺔ‬‫ﻤ‬‫ﺍﻟ‬
‫ﻓﻲ‬
‫ﺗﺤﻘﻴﻖ‬
‫ﺍﻷﻫﺪﺍﻑ‬
،
‫ﻛﻤﺎ‬
‫ﺗﻜﺸﻒ‬
‫ُﻄﻂ‬‫ﺨ‬‫ﺍﻟ‬
‫ﻋﻦ‬
‫ّﺭ‬‫ﻮ‬‫ﺍﻟﺘﻄ‬
ّ‫ﻲ‬‫ﺍﻟﻮﻇﻴﻔ‬
‫ﻓﻲ‬
ّ‫ﻞ‬‫ﻛ‬
ٍ‫ﺔ‬‫ﻣﺮﺣﻠ‬
‫ﻣﻦ‬
‫ﻣﺮﺍﺣﻞ‬
‫ﺍﻟﻌﻤﻞ‬
.
•
5
.
‫ا‬
‫ﻷﻭﻟﻮﻳﺎﺕ‬
:
‫ﻫﻲ‬
‫ﺩﻭﺭ‬
‫ﺍﻟﻤﻨﺸﺄﺓ‬
‫ﻓﻲ‬
‫ﺗﺨﺼﻴﺺ‬
‫ﺍﻟﻤﻮﺍﺭﺩ‬
‫ّﺔ‬‫ﻳ‬‫ﺍﻟﻤﺎﺩ‬
‫ّﺔ‬‫ﻴ‬‫ﻭﺍﻟﻤﺎﻟ‬
،
‫ّﺎﻝ‬‫ﻤ‬ُ‫ﻌ‬‫ﻭﺍﻟ‬
‫ّﻔﻴﻦ‬‫ﻇ‬‫ﻭﺍﻟﻤﻮ‬
ً‫ﺀ‬‫ﺑﻨﺎ‬
‫ﻋﻠﻰ‬
ٍ‫ﺕ‬‫ّﺎ‬‫ﻳ‬‫ﺃﻭﻟﻮ‬
‫ّﻨﺔ‬‫ﻴ‬‫ُﻌ‬‫ﻣ‬
،
ً‫ﺎ‬‫ﻭﻏﺎﻟﺒ‬
ّ‫ﺪ‬‫ُﻌ‬‫ﻳ‬
‫ﺍﻟﻬ‬
‫ﺪﻑ‬
‫ﺻﺎﺣﺐ‬
‫ﺃﻛﺒﺮ‬
ٍ‫ﺔ‬ّ‫ﻳ‬‫ﺃﻭﻟﻮ‬
‫ﻫﻮ‬
‫ﺍﻟﺨﺎﺹ‬
‫ﺑﺘﺨﺼﻴﺺ‬
‫ﺍﻟﻤﻮﺍﺭﺩ‬
،
‫ﻭﺗﺴﺘﻨﺪ‬
‫ﻫﺬﻩ‬
‫ّﺎﺕ‬‫ﻳ‬‫ﺍﻷﻭﻟﻮ‬
‫ﻋﻠﻰ‬
‫ﻓﻠﺴﻔﺔ‬
‫ﺍﻟﻤﻨﺸﺄﺓ‬
،
ٍّ‫ﻞ‬‫ﻭﻛ‬
‫ﻣﻦ‬
‫ﺍﻟﺒﻴﺌﺎﺕ‬
‫ّﺔ‬‫ﻴ‬‫ﺍﻻﺟﺘﻤﺎﻋ‬
،
‫ّﺔ‬‫ﻴ‬‫ﻭﺍﻟﺴﻴﺎﺳ‬
،
‫ّﺔ‬‫ﻳ‬‫ﻭﺍﻻﻗﺘﺼﺎﺩ‬
.
‫ﺃﻫﺪﺍﻑ‬
‫ﺍﻟﺘﺨﻄﻴﻂ‬
ّ‫ﺪ‬‫ُﻌ‬‫ﻳ‬
‫ﺍﻟﺘﺨﻄﻴﻂ‬
‫ﻣﻦ‬
‫ﺍﻟﻮﺳﺎﺋﻞ‬
‫ﺍﻟﺘﻲ‬
‫ﺗﺴﻌﻰ‬
‫ﺇﻟﻰ‬
‫ﺗﺤﻘﻴﻖ‬
‫ﺍﻟﻌﺪﻳﺪ‬
‫ﻣﻦ‬
‫ﺍﻷﻫﺪﺍﻑ‬
،
‫ﻭﻣﻨﻬﺎ‬
:
•
1
.
‫ﺗﻄﻮﻳﺮ‬
‫ّﺔ‬‫ﻴ‬‫ﺍﻟﻌﻤﻠ‬
‫ّﺔ‬‫ﻴ‬‫ﺍﻹﻧﺘﺎﺟ‬
‫ﻓﻲ‬
‫ُﺨﺘﻠﻒ‬‫ﻣ‬
‫ﺍﻟﻨﺸﺎﻃﺎﺕ‬
‫ﻭﺍﻟﻘﻄﺎﻋﺎﺕ‬
‫ﻣﻦ‬
‫ﺣﻴﺚ‬
‫ّﺔ‬‫ﻴ‬‫ﺍﻟﻨﻮﻋ‬
‫ّﺔ‬‫ﻴ‬‫ﻭﺍﻟﻜﻤ‬
.
•
2
.
‫ﺗﺤﻘﻴﻖ‬
‫ﺍﻟﺘﻮﺍﺯﻥ‬
‫ﺑﻴﻦ‬
‫ﺍﻟﻤﺴﺘﻮﻳﺎﺕ‬
‫ّﺔ‬‫ﺻ‬‫ﺍﻟﺨﺎ‬
‫ّﺭ‬‫ﻮ‬‫ﺑﺎﻟﺘﻄ‬
ّ‫ﻲ‬‫ﺍﻻﺟﺘﻤﺎﻋ‬
ّ‫ﻱ‬‫ﻭﺍﻻﻗﺘﺼﺎﺩ‬
،
ً‫ﺍ‬‫ﻭﺗﺤﺪﻳﺪ‬
‫ﺑﻴﻦ‬
‫ﺍﻟﻘﻄﺎﻋﺎﺕ‬
‫ّﺔ‬‫ﻴ‬‫ﺍﻟﺼﻨﺎﻋ‬
‫ﺑﻜﺎﻓﺔ‬
‫ﺍﻟﻤﺴﺘﻮﻳﺎﺕ‬
‫ّﺔ‬‫ﺻ‬‫ﺍﻟﺨﺎ‬
‫ﺑﻬﺎ‬
.
•
3
.
‫ﺗﺤﺴﻴﻦ‬
‫ﻛﻔﺎﺀﺓ‬
‫ﺍﻟﻌﻤﻞ‬
‫ﻓﻲ‬
‫ﻛﺎﻓﺔ‬
‫ﺍﻟﻘﻄﺎﻋﺎﺕ‬
،
ً‫ﺎ‬‫ُﺼﻮﺻ‬‫ﺧ‬‫ﻭ‬
‫ُﻌﺘﻤﺪﺓ‬‫ﻤ‬‫ﺍﻟ‬
‫ﻋﻠﻰ‬
‫ﺗﻘﺪﻳﻢ‬
‫ﺍﻟﺨﺪﻣﺎﺕ‬
‫ّﻋﺔ‬‫ﻮ‬‫ﺍﻟﻤﺘﻨ‬
،
‫ﻭﺍﻟﺘﻲ‬
‫ُﺴﺎﻫﻢ‬‫ﺗ‬
‫ﺑﺘﺤﻘﻴﻖ‬
‫َﻨﻔﻌﺔ‬‫ﻤ‬‫ﺍﻟ‬
‫ّﺔ‬‫ﻣ‬‫ﺍﻟﻌﺎ‬
.
‫ﻓﻮﺍﺋﺪ‬
‫ﺍﻟﺘﺨﻄﻴﻂ‬
•
‫ّﻖ‬‫ﻘ‬‫ُﺤ‬‫ﻳ‬
‫ﺍﻟﺘﺨﻄﻴﻂ‬
ً‫ﺔ‬‫ﻣﺠﻤﻮﻋ‬
‫ﻣﻦ‬
‫ﺍﻟﻔﻮﺍﺋﺪ‬
،
‫ﻭﻫﻲ‬
:
.1
‫ﻳﺴﺎﻫﻢ‬
‫ﻓﻲ‬
‫ﺍﻟﻮﺻﻮﻝ‬
‫ﺇﻟﻰ‬
‫ﺍﻷﻫﺪﺍﻑ‬
‫َﻄﻠﻮﺑﺔ‬‫ﻤ‬‫ﺍﻟ‬
.
.2
‫ﻳﺴﺎﻋﺪ‬
‫ﻋﻠﻰ‬
‫ﺩﻋﻢ‬
‫ﺍﻟﺘﻨﺴﻴﻖ‬
‫ﺑﻴﻦ‬
‫ّﺔ‬‫ﻓ‬‫ﻛﺎ‬
‫ﺃﻧﻮﺍﻉ‬
‫ﺍﻷﻋﻤﺎﻝ‬
.
.3
‫ُﺸﺎﺭﻙ‬‫ﻳ‬
‫ﻓﻲ‬
‫ﺩﻋﻢ‬
ّ‫ﻮ‬‫ﻧﻤ‬
‫ّﺭ‬‫ﻮ‬‫ﻭﺗﻄ‬
‫ﺍﻟﻤﻬﺎﺭﺍﺕ‬
‫ّﺔ‬‫ﺻ‬‫ﺍﻟﺨﺎ‬
‫ﺑﺎﻟﻤﺪﻳﺮﻳﻦ‬
.
.4
‫ﻳﺴﺎﻫﻢ‬
‫ﻓﻲ‬
‫ﺗﺤﻘﻴﻖ‬
‫ﺃﻓﻀﻞ‬
‫ﺍﺳﺘﺜﻤﺎﺭ‬
‫ﻟﻠﻤﻮﺍﺭﺩ‬
‫ّﺔ‬‫ﻳ‬‫ﺍﻟﺒﺸﺮ‬
‫ّﺔ‬‫ﻳ‬‫ﻭﺍﻟﻤﺎﺩ‬
.
.5
‫َﺪﻋﻢ‬‫ﻳ‬
‫ﺍﻟﺘﺨﻄﻴﻂ‬
‫ّﻒ‬ُ‫ﻴ‬‫ﺗﻜ‬
‫ﺍﻹﺩﺍﺭﺓ‬
‫ﻣﻊ‬
‫ﺍﻟﻌﻮﺍﻣﻞ‬
‫ّﺔ‬‫ﺻ‬‫ﺍﻟﺨﺎ‬
‫ُﺤﻴﻂ‬‫ﻤ‬‫ﺑﺎﻟ‬
ّ‫ﻲ‬‫ﺍﻟﺨﺎﺭﺟ‬
،
‫ﻣﺜﻞ‬
‫ﺍﻟﺘﻄﻮﺭ‬
ّ‫ﻲ‬‫ﺍﻟﺘﻜﻨﻮﻟﻮﺟ‬
،
‫ﻭﻃﺒﻴﻌﺔ‬
‫ﺍﻟﺴﻮﻕ‬
.
‫ﺃﻧﻮﺍﻉ‬
‫ﺍﻟﺘﺨﻄﻴﻂ‬
•
‫ّﻒ‬‫ﻨ‬‫ُﺼ‬‫ﻳ‬
‫ﺍﻟﺘﺨﻄﻴﻂ‬
‫ﺇﻟﻰ‬
ٍ‫ﻉ‬‫ﺃﻧﻮﺍ‬
‫ﻋﺪﻳﺪﺓ‬
‫ﺑﺎﻻﻋﺘﻤﺎﺩ‬
‫ﻋﻠﻰ‬
‫ﺍﻟﺘﺼﻨﻴﻔﺎﺕ‬
‫ﺍﻵﺗﻴﺔ‬
:
•
ً‫ﺎ‬‫ﻭﻓﻘ‬
‫ﻟﺘﻜﺮﺍﺭ‬
‫ﺍﻻﺳﺘﺨﺪﺍﻡ‬
،
‫ُﻘﺴﻢ‬‫ﺗ‬‫ﻭ‬
‫ﺇﻟﻰ‬
‫ﻧﻮﻋﻴﻦ‬
‫ﻫﻤﺎ‬
:
.1
‫ﺍﻟﺴﻴﺎﺳﺎﺕ‬
:
‫ﻫﻲ‬
‫ﺍﻹﺭﺷﺎﺩﺍﺕ‬
‫ُﺴﺘﺨﺪﻣﺔ‬‫ﻤ‬‫ﺍﻟ‬
‫ﻓﻲ‬
‫َﺤﺪﻳﺪ‬‫ﺗ‬
‫ُﺳﺲ‬‫ﻷ‬‫ﺍ‬
‫ﺍﻟﺘﻲ‬
‫ﻳﺠﺐ‬
‫ّﺪ‬‫ﻴ‬‫ﺍﻟﺘﻘ‬
‫ﺑﻬﺎ‬
،
ً‫ﺀ‬‫ﺳﻮﺍ‬
‫ﻣﻦ‬
‫ﺍﻹﺩﺍﺭﺓ‬
‫ﺃﻭ‬
‫ّﻔﻴﻦ‬‫ﻇ‬‫ﺍﻟﻤﻮ‬
‫ﺃﺛﻨﺎﺀ‬
‫ﺃﺩﺍﺀ‬
‫ﺍﻟﻌﻤﻞ‬
،
‫ﻭﺗﻈﻬﺮ‬
‫ﺍﻟﺤﺎﺟﺔ‬
‫ﻟﻬﺬﻩ‬
‫ﺍﻟﺴﻴﺎﺳﺎﺕ‬
‫ﻣﻦ‬
‫ﺃﺟﻞ‬
‫ﺍﺗﺨﺎﺫ‬
‫ﺍﻟﻘﺮﺍﺭﺍﺕ‬
‫ُﻨﺎﺳﺒﺔ‬‫ﻤ‬‫ﺍﻟ‬
.
.2
‫ﺍﻹﺟﺮﺍﺀﺍﺕ‬
:
‫ﻫﻲ‬
‫ﻋﺒﺎﺭﺓ‬
‫ﻋﻦ‬
‫ﻣﺠﻤﻮﻋﺔ‬
‫ﻣﻦ‬
‫ﺍﻟﺨﻄﻮﺍﺕ‬
‫ﺍﻟﺘﻲ‬
ّ‫ﻢ‬‫ﻳﺘ‬
‫ﺗﻄﻮﻳﺮﻫﺎ‬
‫ﻋﻨﺪ‬
‫ﻇﻬﻮﺭ‬
ٍ‫ﺙ‬‫ﺃﺣﺪﺍ‬
‫ّﺭﺓ‬‫ﺮ‬‫ُﺘﻜ‬‫ﻣ‬
،
‫ّﺰ‬‫ﻴ‬‫ﻭﺗﺘﻤ‬
‫ﻫﺬﻩ‬
‫ﺍﻹﺟﺮﺍﺀﺍﺕ‬
‫ّﻬﺎ‬‫ﻧ‬‫ﺑﺄ‬
‫ﺩﻗﻴﻘﺔ‬
‫ّﻠﺔ‬‫ﺼ‬‫ُﻔ‬‫ﻣ‬‫ﻭ‬
‫ﺃﻛﺜﺮ‬
‫ﻣﻦ‬
‫ﺍﻟﺴﻴﺎﺳﺎﺕ‬
،
‫ﻭﻭﺍﺿﺤﺔ‬
‫ﻓﻲ‬
ّ‫ﻞ‬ُ‫ﻛ‬
‫ﺧﻄﻮﺍﺗﻬﺎ‬
.
‫ﺃﻧﻮﺍﻉ‬
‫ﺍﻟﺘﺨﻄﻴﻂ‬
‫ﻏﻴﺮ‬
‫ﻣﺘﻜﺮﺭﺓ‬
‫ﺍﻻﺳﺘﺨﺪﺍﻡ‬
:
‫ﺗﺸﻤﻞ‬
‫ﺛﻼﺛﺔ‬
‫ﺃﻧﻮﺍﻉ‬
‫ﻫﻲ‬
:
.1
‫ﺍﻟﺒﺮﺍﻣﺞ‬
:
‫ﻫﻲ‬
‫ﻧﺸﺎﻃﺎﺕ‬
‫ّﺩﺓ‬‫ﺪ‬‫ُﺘﻌ‬‫ﻣ‬
‫ُﺮﺗﺒﻄﺔ‬‫ﻣ‬‫ﻭ‬
‫ﻣﻊ‬
‫ﻫﺪﻑ‬
ّ‫ﻲ‬‫ﺃﺳﺎﺳ‬
.
.2
‫ّﺔ‬‫ﻴ‬‫ﺍﻟﻤﻴﺰﺍﻧ‬
:
‫ﻫﻲ‬
‫ﺑﻴﺎﻥ‬
‫ﻳﺤﺘﻮﻱ‬
‫ﻋﻠﻰ‬
‫ﻣﺠﻤﻮﻋﺔ‬
‫ﺃﺭﻗﺎﻡ‬
‫ّﻞ‬‫ﻜ‬‫ُﺸ‬‫ﺗ‬
‫ﺍﻟﻤﺎﻝ‬
‫ﺍﻟﺨﺎﺹ‬
‫ﺑﻜﺎﻓﺔ‬
‫ﺍﻟﻨﺸﺎﻃﺎﺕ‬
.
.3
‫ﺍﻟﻤﺸﺮﻭﻋﺎﺕ‬
:
‫ﻫﻲ‬
ٍ‫ﺕ‬‫ّﻄﺎ‬‫ﻄ‬‫ُﺨ‬‫ﻣ‬
‫ﺗﺤﺘﻮﻱ‬
‫ﻋﻠﻰ‬
ٍ‫ﺔ‬‫ﻣﺠﻤﻮﻋ‬
‫ّﻨﺔ‬‫ﻴ‬‫ُﻌ‬‫ﻣ‬
‫ﻣ‬
‫ﻦ‬
‫ﺍﻷﻧﺸﻄﺔ‬
‫ّﺔ‬‫ﻴ‬‫ﺍﻟﺮﺋﻴﺴ‬
‫ﺃﻭ‬
‫ّﺔ‬‫ﻴ‬‫ﺍﻟﺠﺰﺋ‬
،
‫ﻭﺗﺴﻌﻰ‬
‫ﺇﻟﻰ‬
‫ﺍﻟﻮﺻﻮﻝ‬
ٍ‫ﻑ‬‫ﻟﻬﺪ‬
‫ّﻦ‬‫ﻴ‬‫ُﻌ‬‫ﻣ‬
.
‫ﻟﻄﺒﻴﻌﺔ‬ ً‫ﺎ‬‫ﻭﻓﻘ‬
‫ﺍﻟﺘﺄﺛﻴ‬
‫ر‬
‫ﺃﻧﻮﺍﻉ‬ ‫ﺛﻼﺛﺔ‬ ‫ﺇﻟﻰ‬ ‫ُﻘﺴﻢ‬‫ﺗ‬
‫ﻫﻲ‬
:
ً‫ﺎ‬‫ﻭﻓﻘ‬
‫ﻟﻄﺒﻴﻌﺔ‬
‫ﺍﻟﺘﺄﺛﻴﺮ‬
:
‫ُﻘﺴﻢ‬‫ﺗ‬
‫ﺇﻟﻰ‬
‫ﺛﻼﺛﺔ‬
‫ﺃﻧﻮﺍﻉ‬
‫ﻫ‬
‫ﻲ‬
:
‫ﺍﻟﺘﺨﻄﻴﻂ‬
ّ‫ﻲ‬‫ﺍﻻﺳﺘﺮﺍﺗﻴﺠ‬
:
‫ﻫﻮ‬
‫ﺍﻟﺘﺨﻄﻴﻂ‬
‫ﺍﻟﺬﻱ‬
‫ُﺴﺎﻫﻢ‬‫ﻳ‬
‫ﺑﺤﺪﻭﺙ‬
ٍ‫ﺮ‬ّ‫ﻴ‬‫ﺗﻐ‬
ّ‫ﻲ‬‫ﻧﻮﻋ‬
‫ﻓﻲ‬
‫ﺍﻟﻤﻨﺸﺄﺓ‬
،
‫ُﻄﺒﻖ‬‫ﻳ‬‫ﻭ‬
‫ﻣﻦ‬
‫ﺧﻼﻝ‬
‫ﺍﻹﺩﺍﺭﺓ‬
‫ُﻠﻴﺎ‬‫ﻌ‬‫ﺍﻟ‬
،
ّ‫ﺪ‬‫ُﻌ‬‫ﻳ‬‫ﻭ‬
‫ﺗﺄﺛﻴﺮﻩ‬
‫ﻃﻮﻳﻞ‬
‫ﺍﻷﺟﻞ‬
.
‫ﺍﻟﺘﺨﻄﻴﻂ‬
ّ‫ﻲ‬‫ﺍﻟﺘﻜﺘﻴﻜ‬
:
‫ﻫﻮ‬
‫ﺍﻟﺘﺨﻄﻴﻂ‬
‫ّﻖ‬‫ﺒ‬‫ُﻄ‬‫ﻤ‬‫ﺍﻟ‬
‫ﻣﻦ‬
‫ﺧﻼﻝ‬
ّ‫ﻞ‬‫ﻛ‬
‫ﻣﻦ‬
‫ﺍﻹﺩﺍﺭﺗﻴﻦ‬
‫ﺍﻟﻮﺳﻄﻰ‬
‫ُﻠﻴﺎ‬‫ﻌ‬‫ﻭﺍﻟ‬
،
ّ‫ﺪ‬‫ُﻌ‬‫ﻳ‬‫ﻭ‬
‫ﺗﺄﺛﻴﺮﻩ‬
‫ّﻂ‬‫ﺳ‬‫ُﺘﻮ‬‫ﻣ‬
‫ﺍﻷﺟﻞ‬
،
‫ُﺴﺘﺨﺪﻡ‬‫ﻳ‬‫ﻭ‬
‫ﻟﺘﻘﺪﻳﻢ‬
‫ُﺴﺎﻋﺪﺓ‬‫ﻤ‬‫ﺍﻟ‬
‫ﻟﻠﺘﺨﻄﻴﻂ‬
ّ‫ﻲ‬‫ﺍﻻﺳﺘﺮﺍﺗﻴﺠ‬
.
‫ﺍﻟﺘﺨﻄﻴﻂ‬
ّ‫ﻲ‬‫ﺍﻟﺘﺸﻐﻴﻠ‬
:
‫ﻫﻮ‬
ُ‫ﻂ‬‫ّﺨﻄﻴ‬‫ﺘ‬‫ﺍﻟ‬
‫ّﻖ‬‫ﺒ‬‫ُﻄ‬‫ﻤ‬‫ﺍﻟ‬
‫ﻣﻦ‬
‫ﺧﻼﻝ‬
ٍّ‫ﻞ‬‫ﻛ‬
‫ﻣﻦ‬
‫ﺍﻹﺩﺍﺭﺗﻴﻦ‬
ُ‫ﺪ‬‫ﺍﻟ‬
‫ﻧﻴﺎ‬
‫ﻭﺍﻟﻮﺳﻄﻰ‬
،
ّ‫ﺪ‬‫ُﻌ‬‫ﻳ‬‫ﻭ‬
‫ﺗﺄﺛﻴﺮﻩ‬
‫ّﻂ‬‫ﺳ‬‫ُﺘﻮ‬‫ﻣ‬
‫ﺍﻷﺟﻞ‬
.
•‫المراجع‬
http://al3loo.com/?p=17704
https://edarabia.com
https://mawdoo3.com
•The End

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