The document summarizes a study that examined how general innovativeness influences internet apparel shopping behaviors. It hypothesized that general innovativeness would be positively related to frequency of online information searching and actual purchasing of apparel products online. The study involved surveying 178 students about their general innovativeness, online information searching, and purchasing behaviors in the past six months. The results supported that general innovativeness positively influences online information searching but not actual online purchases of apparel.
The document summarizes a study that examined how general innovativeness influences internet apparel shopping behaviors. It hypothesized that general innovativeness would be positively related to frequency of online information searching and actual purchasing. The study involved surveying 178 students about their general innovativeness, online information searching, and purchasing. It found support for innovativeness relating to information searching but not actual purchasing, and that women searched for information online more than men.
This document summarizes a study on the impact of weblogging (blogging) on organizations. It discusses 4 main types of blog users - habitual, active, personal, and lurking - and identifies their characteristics like frequency of posting, time spent, peer influence, and preferred tools. It proposes a needs-technology fit model to match user needs with blog technologies. Finally, it discusses the impact on organizations, including using tools like instant messaging for internal communication, and adopting blogs to better interact with customers.
The document summarizes a research study on using internet blogs as a tourism marketing medium. It discusses literature on how photography can influence travel expectations and how the internet can help promote destinations. It then describes the study's method of categorizing 301 blog comments into AIDA categories of attention, interest, desire, and action. The results showed most comments fell under attention (44.5%) and desire (39.2%) categories, providing insights into how blogs influence travelers.
1) The document analyzes how hip-hop culture has spread globally through a study interviewing 35 hip-hop enthusiasts between the ages of mid-teens to mid-thirties over two months.
2) It finds that hip-hop culture has been appropriated globally through elements like music, dress, and dance, but has also been adapted to local cultures in a process called glocalization.
3) Interviewees discussed the tensions between appropriating hip-hop authentically and adapting it for commercial purposes, and how notions of authenticity have changed over time and place.
1. The study investigates how blog product attributes affect relationship quality between blog users and blogs based on users' level of innovativeness.
2. The researcher aims to understand the relationship between perceptions of blog attributes and relationship quality, and whether these relationships differ for users with different levels of innovativeness.
3. The study will survey 300 undergraduate students on their blog use behaviors, perceptions of blog product attributes, innovativeness, and relationship quality to analyze the relationships using statistical methods.
The document summarizes a study that examined how general innovativeness influences internet apparel shopping behaviors. It hypothesized that general innovativeness would be positively related to frequency of online information searching and actual purchasing of apparel products online. The study involved surveying 178 students about their general innovativeness, online information searching, and purchasing behaviors in the past six months. The results supported that general innovativeness positively influences online information searching but not actual online purchases of apparel.
The document summarizes a study that examined how general innovativeness influences internet apparel shopping behaviors. It hypothesized that general innovativeness would be positively related to frequency of online information searching and actual purchasing. The study involved surveying 178 students about their general innovativeness, online information searching, and purchasing. It found support for innovativeness relating to information searching but not actual purchasing, and that women searched for information online more than men.
This document summarizes a study on the impact of weblogging (blogging) on organizations. It discusses 4 main types of blog users - habitual, active, personal, and lurking - and identifies their characteristics like frequency of posting, time spent, peer influence, and preferred tools. It proposes a needs-technology fit model to match user needs with blog technologies. Finally, it discusses the impact on organizations, including using tools like instant messaging for internal communication, and adopting blogs to better interact with customers.
The document summarizes a research study on using internet blogs as a tourism marketing medium. It discusses literature on how photography can influence travel expectations and how the internet can help promote destinations. It then describes the study's method of categorizing 301 blog comments into AIDA categories of attention, interest, desire, and action. The results showed most comments fell under attention (44.5%) and desire (39.2%) categories, providing insights into how blogs influence travelers.
1) The document analyzes how hip-hop culture has spread globally through a study interviewing 35 hip-hop enthusiasts between the ages of mid-teens to mid-thirties over two months.
2) It finds that hip-hop culture has been appropriated globally through elements like music, dress, and dance, but has also been adapted to local cultures in a process called glocalization.
3) Interviewees discussed the tensions between appropriating hip-hop authentically and adapting it for commercial purposes, and how notions of authenticity have changed over time and place.
1. The study investigates how blog product attributes affect relationship quality between blog users and blogs based on users' level of innovativeness.
2. The researcher aims to understand the relationship between perceptions of blog attributes and relationship quality, and whether these relationships differ for users with different levels of innovativeness.
3. The study will survey 300 undergraduate students on their blog use behaviors, perceptions of blog product attributes, innovativeness, and relationship quality to analyze the relationships using statistical methods.