George Aye, "‘Minimal Viable Behavior’ and its Impact on the Future of Social...WebVisions
When tackling social issues such as access to clean drinking water in Haiti or improving education for youth along the autism spectrum, we often see what we call a Minimal Viable Behavior. It’s the kind of irrational but habitual behaviors that resource-constrained populations often perform in order to get by on a day-to-day basis.
At Greater Good studio, we design tools for positive behavior change. But before we design anything, we conduct research with vulnerable populations in context, to understand the conditions that are producing the behaviors of today. In order for us to be successful, we have to design our tools to be behaviorally competitive with current norms. But for many vulnerable populations, the Minimal Viable Behavior stands as the biggest competition of all.
RingLead and Heinz Marketing teamed up to create an infographic all about creating killer B2B webinars. Grow your registration, attendance, and more with this helpful infographic.
When I turned my web writing job into this “content strategy” thing back in 2008, I thought I’d hit the jackpot: Finally, I had the tools to solve the problems that plagued my projects. Content wasn’t left ’til last, projects weren’t delayed, concerns weren’t limited to design and development. Win, win, win.
But then some terrible someone always came along to spoil my party. I’d make a style guide; the authors would stop following it. I’d work out a content model; the designer would insist on an interface it couldn’t support. I’d go through the audit results; the client would smile, nod...and go back to business as usual. I wanted to make content meaningful. Instead, I was making documents. I was making fantasies. Sometimes, I was even making enemies.
I was overwhelmed, overworked, and disappointed—until I changed the way I saw my role. Instead of tying things up with a bow and delivering it to others’ doorsteps, I learned how to make the work theirs instead—to create strategy with them, not for them.
In this talk, I share the ways I overhauled how I work, and how that’s led to more successful projects and more satisfying client relationships.
Inbound Marketing explained by Dwight SchrutteThomas M Schwab
The document outlines Dwight Schrute's 10 principles of inbound marketing:
1. Understand buyer personas to delight customers.
2. Inbound marketing can be effective for any company targeting any buyer persona.
3. Add value instead of competing on price alone.
4. The goal is to delight customers and make advocates, not just get more customers.
5. Be helpful to customers rather than trying manipulative marketing techniques.
Build the future of mobile apps with facebook mobile app europe berlin sept 14Julien Lesaicherre
This document discusses the growth of mobile apps and mobile usage. It notes that apps are eating the world as mobile usage grows, with 86% of Facebook usage now on mobile. It then discusses challenges in developing mobile apps and how Parse helps address issues like backend infrastructure, analytics, push notifications, and monetization. It also highlights how Facebook Login, App Events, and Audience Network can help developers better understand users and monetize mobile apps.
Customer success is not a one night standGuy Nirpaz
This document discusses building long-lasting customer relationships and the importance of customer success. It highlights that customer success focuses on creating value for all customers through contextual engagement and real-time monitoring rather than just high-value customers or periodic check-ins. The document also emphasizes that customer happiness should be gauged through individualized health scores measuring engagement, business outcomes, service utilization and satisfaction rather than just net promoter scores. It stresses the importance of proactively engaging customers at the right moments with intelligent messages tailored to their current needs.
10 Reasons Why Twitter is Content Marketing's Best FriendMark Schaefer
Twitter and content marketing fit like a hand in a glove. Discover 10 reasons wihy Twitter helps you discover, create and ignite your content with a relevant and engaged audience!
This document lists 7 facts about big data: 1) The amount of data generated in two days now exceeds all data up until 2003. 2) The big data analytics industry is currently worth $3 billion but is expected to grow to $20 billion in 5 years. 3) Harnessing big data could reduce healthcare costs by 8%. It then encourages following their social media accounts to learn more about big data.
Brandon Schmittling, "Death to All Devices"WebVisions
Digital screens are now as thin as paper, as we often wished for and ultimately expected. These paper-thin displays are referred to as AMOLED and are currently used in some mobile devices and televisions. In my session I will examine the brief history of flexible screens, discuss their current use in the context of a phenomenon called Device Disappearance and explore new uses, interfaces and possible design patterns for this technology in the near future.
Brandon's talk will cover...
• Recognizing device dependence
• Being constrained by our current concept of devices
• Questioning connectivity
• Having new goals for flexible and foldable technology
To snag top talent, small businesses need to focus on strengthening their talent brand to make their company stand out. Lauren Hodgson, Head of Hiring at Infusionsoft, shares must-knows for building your talent brand.
Download the ultimate LinkedIn guide for small business: http://linkd.in/1rHBqBk
The document discusses building offline web applications. It provides two case studies, including a stock ordering system for a supermarket built with Java and Oracle on tablets, and a travelling product tester app built with Chrome, JavaScript for offline caching. It also covers using local storage, app caching, and setting up a file system to store files locally and upload/download to a server.
Teaching and Learning with Social Media: The need for a new habitusCristina Costa
The document discusses the impact of social media and technology on teaching, learning, and literacy. It argues that technological environments actively reshape both people and technologies. While students may be proficient users of technology, there is little evidence they understand its deeper applications or can transfer skills across platforms. Developing digital literacy involves nurturing a "digital habitus" or set of values and practices for participating and acting with agency in a technology-centered world. This new digital habitus disrupts historical ways of thinking and doing things with technology.
Building Startup Ecosystems (Dubai, Oct 2014)Dave McClure
This document summarizes Dave McClure's talk on changes in venture capital and building startup ecosystems. Some of the key points discussed include:
1) The venture capital industry and tech startups have changed significantly since the dot-com era, requiring less capital and using online platforms to reach more customers.
2) A "Lean VC" approach of making many small bets on early-stage startups in seed rounds has replaced the traditional large funding rounds of the past.
3) Critical factors for building strong startup ecosystems include mentorship, universities, capital, infrastructure, and successful exits through IPOs or acquisitions.
The document provides tips to improve productivity at work. It recommends making to-do lists to organize tasks, completing any tasks that take less than two minutes immediately, and keeping your desk and emails organized and clutter-free. It also suggests taking breaks from your desk and avoiding social media during work hours to refresh your mind and stay focused. Additionally, it notes that chewing gum can boost mental performance but should only be done when struggling and not around others. The tips are meant to help the reader stay on track and productive.
12 Hidden Tips of Popular Remote Work ToolsRealtimeBoard
Remote work is becoming more and more popular in most of industries, and we collaborate using powerful software. Hidden tips collection includes such tools as Basecamp, Trello, RealtimeBoard, Wrike, Dropbox and others. A presentation by @RealtimeBoard.
George Aye, "‘Minimal Viable Behavior’ and its Impact on the Future of Social...WebVisions
When tackling social issues such as access to clean drinking water in Haiti or improving education for youth along the autism spectrum, we often see what we call a Minimal Viable Behavior. It’s the kind of irrational but habitual behaviors that resource-constrained populations often perform in order to get by on a day-to-day basis.
At Greater Good studio, we design tools for positive behavior change. But before we design anything, we conduct research with vulnerable populations in context, to understand the conditions that are producing the behaviors of today. In order for us to be successful, we have to design our tools to be behaviorally competitive with current norms. But for many vulnerable populations, the Minimal Viable Behavior stands as the biggest competition of all.
RingLead and Heinz Marketing teamed up to create an infographic all about creating killer B2B webinars. Grow your registration, attendance, and more with this helpful infographic.
When I turned my web writing job into this “content strategy” thing back in 2008, I thought I’d hit the jackpot: Finally, I had the tools to solve the problems that plagued my projects. Content wasn’t left ’til last, projects weren’t delayed, concerns weren’t limited to design and development. Win, win, win.
But then some terrible someone always came along to spoil my party. I’d make a style guide; the authors would stop following it. I’d work out a content model; the designer would insist on an interface it couldn’t support. I’d go through the audit results; the client would smile, nod...and go back to business as usual. I wanted to make content meaningful. Instead, I was making documents. I was making fantasies. Sometimes, I was even making enemies.
I was overwhelmed, overworked, and disappointed—until I changed the way I saw my role. Instead of tying things up with a bow and delivering it to others’ doorsteps, I learned how to make the work theirs instead—to create strategy with them, not for them.
In this talk, I share the ways I overhauled how I work, and how that’s led to more successful projects and more satisfying client relationships.
Inbound Marketing explained by Dwight SchrutteThomas M Schwab
The document outlines Dwight Schrute's 10 principles of inbound marketing:
1. Understand buyer personas to delight customers.
2. Inbound marketing can be effective for any company targeting any buyer persona.
3. Add value instead of competing on price alone.
4. The goal is to delight customers and make advocates, not just get more customers.
5. Be helpful to customers rather than trying manipulative marketing techniques.
Build the future of mobile apps with facebook mobile app europe berlin sept 14Julien Lesaicherre
This document discusses the growth of mobile apps and mobile usage. It notes that apps are eating the world as mobile usage grows, with 86% of Facebook usage now on mobile. It then discusses challenges in developing mobile apps and how Parse helps address issues like backend infrastructure, analytics, push notifications, and monetization. It also highlights how Facebook Login, App Events, and Audience Network can help developers better understand users and monetize mobile apps.
Customer success is not a one night standGuy Nirpaz
This document discusses building long-lasting customer relationships and the importance of customer success. It highlights that customer success focuses on creating value for all customers through contextual engagement and real-time monitoring rather than just high-value customers or periodic check-ins. The document also emphasizes that customer happiness should be gauged through individualized health scores measuring engagement, business outcomes, service utilization and satisfaction rather than just net promoter scores. It stresses the importance of proactively engaging customers at the right moments with intelligent messages tailored to their current needs.
10 Reasons Why Twitter is Content Marketing's Best FriendMark Schaefer
Twitter and content marketing fit like a hand in a glove. Discover 10 reasons wihy Twitter helps you discover, create and ignite your content with a relevant and engaged audience!
This document lists 7 facts about big data: 1) The amount of data generated in two days now exceeds all data up until 2003. 2) The big data analytics industry is currently worth $3 billion but is expected to grow to $20 billion in 5 years. 3) Harnessing big data could reduce healthcare costs by 8%. It then encourages following their social media accounts to learn more about big data.
Brandon Schmittling, "Death to All Devices"WebVisions
Digital screens are now as thin as paper, as we often wished for and ultimately expected. These paper-thin displays are referred to as AMOLED and are currently used in some mobile devices and televisions. In my session I will examine the brief history of flexible screens, discuss their current use in the context of a phenomenon called Device Disappearance and explore new uses, interfaces and possible design patterns for this technology in the near future.
Brandon's talk will cover...
• Recognizing device dependence
• Being constrained by our current concept of devices
• Questioning connectivity
• Having new goals for flexible and foldable technology
To snag top talent, small businesses need to focus on strengthening their talent brand to make their company stand out. Lauren Hodgson, Head of Hiring at Infusionsoft, shares must-knows for building your talent brand.
Download the ultimate LinkedIn guide for small business: http://linkd.in/1rHBqBk
The document discusses building offline web applications. It provides two case studies, including a stock ordering system for a supermarket built with Java and Oracle on tablets, and a travelling product tester app built with Chrome, JavaScript for offline caching. It also covers using local storage, app caching, and setting up a file system to store files locally and upload/download to a server.
Teaching and Learning with Social Media: The need for a new habitusCristina Costa
The document discusses the impact of social media and technology on teaching, learning, and literacy. It argues that technological environments actively reshape both people and technologies. While students may be proficient users of technology, there is little evidence they understand its deeper applications or can transfer skills across platforms. Developing digital literacy involves nurturing a "digital habitus" or set of values and practices for participating and acting with agency in a technology-centered world. This new digital habitus disrupts historical ways of thinking and doing things with technology.
Building Startup Ecosystems (Dubai, Oct 2014)Dave McClure
This document summarizes Dave McClure's talk on changes in venture capital and building startup ecosystems. Some of the key points discussed include:
1) The venture capital industry and tech startups have changed significantly since the dot-com era, requiring less capital and using online platforms to reach more customers.
2) A "Lean VC" approach of making many small bets on early-stage startups in seed rounds has replaced the traditional large funding rounds of the past.
3) Critical factors for building strong startup ecosystems include mentorship, universities, capital, infrastructure, and successful exits through IPOs or acquisitions.
The document provides tips to improve productivity at work. It recommends making to-do lists to organize tasks, completing any tasks that take less than two minutes immediately, and keeping your desk and emails organized and clutter-free. It also suggests taking breaks from your desk and avoiding social media during work hours to refresh your mind and stay focused. Additionally, it notes that chewing gum can boost mental performance but should only be done when struggling and not around others. The tips are meant to help the reader stay on track and productive.
12 Hidden Tips of Popular Remote Work ToolsRealtimeBoard
Remote work is becoming more and more popular in most of industries, and we collaborate using powerful software. Hidden tips collection includes such tools as Basecamp, Trello, RealtimeBoard, Wrike, Dropbox and others. A presentation by @RealtimeBoard.