Sven Wang presented on creating qualia from quality in product design. He discussed his background in robotics and work designing robot mechanisms. He defined qualia as the ineffable feeling or unique quality of subjective experience. Wang argued that design has evolved from focusing on function to also considering user experience and feeling. To create qualia, he suggested integrating art and technology by focusing on memory, culture, and the user's subjective experience. Wang emphasized the need for both passion and professionalism in design through balancing creativity and feasibility. The goal is a harmonious integration of art, technology, and user performance in products.

1. Sven Wang
Presentation in PROSON
2012/4/25 1

2.  Sven Wang 王紹帆
 National Taiwan University, Master of Science
 Department of Mechanical Engineering
 System and Control Division
 Robotics
 Thesis - Design and Realization of a Biped Robot
 Work
 Taiwan Shin Kong Security Co., Ltd.
 Product Research and Development Engineer
 Design of Robot Mechanism
 Product Manager
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3.  Technology
 Quality
 Art
 Qualia
 拉丁文-感質
 無法量化的品質差異之認知功能
 獨特質感、幸福來源
 感覺、經驗、記憶萌生的心靈感動
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4.  How to create Qualia from Quality ?
 Quality
 For Function
 Qualia
 For Feeling
 Ineffable（不可描述）
 Intrinsic（內建性）
 Private（隱私性）
 Directly or Immediately Apprehensible in Consciousness
（直接性）
 http://en.wikipedia.org/wiki/Qualia
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5.  What is truly in our mind?
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6.  This is the way from Use to User
1930s Design for Function
1950s Design for Friendly
1970s Design for Fun
1990s Design for Fancy
Now Design for Feeling
 And the way from Hi-tech to Hi-touch
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7.  Qualiais more significant !
 Where can we find the Feeling ?
 Memory
 Unique and irreplaceable
 Art
 Why Museum is popular ?
 Culture
 The Brand
 ACER, ASUS and APPLE
 Switzerland, Paris
 Made in Germany
 Made in Taiwan ?
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9.  Can’t without Quality
 So, Let’s Combination !
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10.  Notjust Combination, it’s Integration !
 Qualia’s ABCDE
 http://www.ttv.com.tw/smea/light.asp?Info=182
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11.  What is the point we need to focus in
Integration ?
 A trade-off between quantity and quality
 共事與共識
 Technology assist Art
 Art support Technology Tech.
 科技始終來自於人性
Art
 WEWOOD
 Buy a watch. we’ll plant a tree
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12.  Design’s ABCDE
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14.  Passion
 Right brain
 Innovation
 NEW
 Never Existing Worldwide
 How to do ?
 Drink some coffee :)
 Make yourself free
 Enjoy uncertainty
 Full of inspiration
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15.  Professional
 Left brain
 How to do ?
 Do our Best in our Professional !
 Don’t leave news behind
 Make our brain conscious
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16.  3P
 Passion - Art
 Professional – Technology
 Performance – Integration for Product
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