2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
1. 뉴스
스광장 1부 2009
9년 2월 13일(금)
산새소
소리, ‘졸음 예방’에 효과적
음 에
<앵커 멘트>
깊은 산 속의 산새
새소리가 졸음
음을 막는 데 효과적이라
라는 연구
결과가 나왔습니다 새소리가 가지는 특성 때문으로 추정됩니
다. 성
다. 김민
민경 기자의 보도입니다.
<리포트
트>
초등학교 6학년 최혜 양은 늘 잠이 부족합
교 혜진 합니다. 책상 앞에 앉아서 졸 때가 많습니다.
상 서도 가
혜진 양에게 산새소
소리를 들으면 책을 읽도
면서 도록 해봤습니다.
<인터뷰
뷰>
최혜진(자
자운초등학교 5학년) : "아무것도 안 들었을 때는 졸렸는데 새소리 들으
교 는 으니까 잠이 좀 깨는
거 같아요"
이 경우처럼 실제로 깊은 숲의 산새소리가 졸음을 막을 수 있다는 연구결과가 나왔습니다
로 을 가 다.
초등학교 5,6학년 3
교 31명에게 책을 읽도록 하
을 하고 실험한 결과입니다. 아무 소리 가 없거나 고전음악,
고
시냇물 소리를 들을 때는 수면상
을 상태를 분석 하는 BIS 평균지수가 졸음 상태 기 준치인 85를 밑돌았
평 졸 를
지만, 산
산새소리를 들 때는 90을 넘어 깨어 있는 상태 유지했습
들을 어 태를 습니다.
<인터뷰
뷰>
박경규(제
제주대 의공학 협동과정 박사) : "산 새소리를 들려준 학생들 다른 소리
학 들 들이 리를 들려준 것에 비
해 졸음 척도가 50%
%정도 감소한 것으로 나
한 나타났다." 이런 결과는 새소리가 가
이 가지는 특성 때문으로
추정됩니
니다.
<인터뷰
뷰>
박홍준(이
이비인후과 전
전문의) : "산
산새소리는 빠
빠른 템포에 변화 많고 뇌 피곤하지 않게 만들고 각성의
고
효과가 있어서 졸음
음을 막을 수 있는 것으로 보입니다. 이번 연구 결과로, 산새
로 새소리가 졸음 막는
음을
친환경적 수단으로 활용될 수 있을지 주목됩
적 있 됩니다.
kbs 뉴스 김민경입니
스 니다.
2. KBS
S1TV 200
09년6월11
1일
천혜의 보약 - 숲에 관한 첨단 보고서
의
국내대
대학병원 실험을 통해 알아본 숲 소리가 뱃속 태아 뇌발달
숲의 가 아의 달에 미치는 영향
는
한양대학
학교 박문일 교수팀은 태아에게 숲의 소리를 들려주고 나타내는 반응을 실험했다.
일 를 고
새소리, 물소리 등 숲의 소리 임산부
, 리를 부에게 들려준 후 태아의 심박변이
준 의 이도를 체크
크하는 것
이다. 심
심박변이도는 태아의 심장성숙도
는 도를 나타내는 지표로 변이도가 높
는 변 높을수록 태아의 성
장이 원
원활하게 이루
루어지고 있다는 뜻을 뜻한다.
있 을
<박문일
일교수 인터뷰
뷰>
아무 영
영향을 안 주
주었을 때의 그래프, 그
그리고 알파
파파만 주었을 때의 그 래프, 알파
을 파파와 자
연음, 숲
숲속의 음향
향까지 주었
었을 때의 그
그래프를 보면 이렇게 심박변이도
보 도가 증가하
하는 것을
보여주고 있고 이 차이는 의학적으로 의
고 의미가 있었
었습니다.
3. 뇌 건강 '브레 피트
건 레인 트니스' 쑥쑥
집으
으로 택배를 보내야 하
하는데 갑자기 주소가 생각나지 않
기 생 않는다. 관공
공서에서
서류
류를 작성할 때 주민등
등록번호나 집 전화번호
호가 생각나
나지 않아 당황하는
당
경우
우도 있다. 이렇게 기억
억력이나 집중력이 떨어지는 것을 막기 위해 컴퓨
집 을
터로 뇌
뇌기능 증진
진훈련을 받는 사람들이 늘어나고 있다. 속칭 '브레인 피트니스
이 고 속 인 스(brain
fitness
s·두뇌 건강 산업이 뜨고 있다
강)' 이 다.
'브레인 피트니스'는 쉽게 말해 산수문
인 말 문제나 단어 기억문
어
제를 풀
풀면서 뇌기능을 높여 '몸짱' 같은 '뇌짱'을 만드는
은 을
게 목표
표이다. 일본 닌텐도의 휴대용 게
본 게임기에 들어있는 '
브레인 에이지2'나 미국 포지
나 지트 사이언
언스(Posit Science)
사의 '브레인 피트
트니스 프로
로그램', 이
이스라엘의 '마인드
피트(Mi
ind-fit)' 소
소프트웨어가 대표적이
이다.
시장도 급팽창하
하고 있다. 미국 샤
샤프브레인(S
SharpBrains)사의 알
알바로 페르
르난데스
(Fernan
ndez) 대표는 이달 초 뉴욕타임스
는 스(NYT)와의 인터뷰에서 "지난해 미국의 브레인 피
의 서 브
트니스 관련 소프트
트웨어 시장 2억260
장은 00만달러 규모였으며, 매년 50%씩 성장해 2015년에
규 씩 2
억달러가 될 것"이라고 말했다.
는 20억
브레인 피트니스는 인간의 뇌가 생각보
는 보다 가변성
성이 크다는 사실에 뿌
는 뿌리를 두고 있다.
고
나이가 들어도 적절한 훈련만 하면 뇌기
만 기능을 젊을 때처럼 유지할 수 있
을 유 있다는 것. 지난 4
월 미국 미시간대 연구진은 '미국립과학
국 학원회보(P
PNAS)'지에 발표한 논문
문에서 "기억 훈련
게임을 8일 이상 받
받은 사람의 지능지수
의 수(IQ)가 크게 향상됐다
게 다"고 밝혔다 리탈린, 프로보
다.
길처럼 뇌기능을 향
향상시키는 약도 덩달
달아 인기를 끌고 있다. 원래 뇌 손 제이지만
손상 치료제
기억력과 집중력을 높인다는 입소문이 나면서 정상인들까지 구매하는 사례가 늘고 있는
과 을 는
것이다. 과학 저널 '네이처'의 최근 설
. 널 설문조사 결과 과학자들
들의 20%도 이런 약들을 복용
한 경험
험이 있다고 답했다.
자
이영완기자 ywlee@cho
osun.com
4. 뉴 스
파도 칠 때마
마다.. '몽
몽돌의 노래' 들어보셨
들 셨나요?
20
008년 6월 2
29일 일요일 SBS 8시 뉴스
뉴
<앵커 >
경남 거제도에는 모래가
는
아닌 조약돌로 이뤄진 몽
이
돌 해
해수욕장이 아주 유명
아
한데요 이 조약
요. 약돌에 파
도가 부딪히는 아름다운
소리가 건강에 유익하다
가
는 연
연구 결과가 나왔습니
김형주 기자
다. 김 자가 취재
했습니
니다.
<기자>
경남 거제도의 몽돌
돌해수욕장. 파도가 칠 때
파 때마다 조약돌 구르며 내는 이른바 몽돌소리가 일품으
돌이 바 가
로, 지난 2001년 환경부 지정 한국의 아름다 소리 10
난 한 다운 00선에 꼽혔습
습니다. 음파 분석결과, 이 몽돌
파
소리엔 사
사람의 마음을 안정시켜주는 효과가 있는 이른바 백색음이 풍부한 것으 밝혀졌습
가 바 으로 습니다.
[배명진/
/숭실대 정보
보통신전자공
공학부 교수 : 이런 소리 성분을 백색
색사운드라고 하는데, 사람이 자
고 사
연속에서 들을 수 있 저음, 중음, 고음, 이런 모든 소리가 포함이 되어 있어 마음에 안정감을
서 있는 중 소 이 어서
느끼게 해
해주는 특징이 있습니다.]
실제 인체 미치는 영향을 알아
체에 아보기 위해 뇌파실험을 해봤습니다.
몽돌소리 들려주자 스트레스를 나타내는 베타파는 절반 넘게 줄었
리를 자 를 절 었고, 집중도 의미하는 알파파
도를 는
는 13%증
증가했습니다.
[박수철/
/신촌 세브란 병원 신경과 교수: 피험자의 긴장이나 항불
란스 신 긴 불안상태가 많 감소한 것을 의
많이
미하고, 주의집중력과 관련된 각성상태가 다 증가한 것을 의미한
각 다소 한다고 할 수 있습니다.]
해변의 조
조약돌은 모양도 예뻐 최근에는 관광
최 광객들이 조약
약돌을 몰래 가져가는 경
경우가 늘고 있습니다.
적발될 경 20만 원 과태료를 물지만 조
경우 원의 를 조약돌 반출은 오히려 늘어 후손에까지 물려줘야 할 자연
은 어 지
의 혜택이 조금씩 줄
줄어들고 있습
습니다.
김형주 기자 kimmyworld@
자 @sbs.co.kr
5. 2008년 9월 22일 월요
월 요일 의학
학·과학
“음 들으 혈압 떨어진
음악 으면 압 진다”
모차르트
트曲-파도소
소리, 알파파 활성화… 흥분 낮춰
파
리나 모차르
“파도 소리 르트의 음악을 들으세요 혈압이 낮아집니다
을 요. 다.”
고혈압 환자
자에게 몸을 이완시키
을 키는 음악이
이나 특수음
음향을
들려주면 혈
혈압이 떨어어진다는 연구 결과가 나왔다. 최근
연 가
미국 시애틀
틀대 연구팀팀은 고혈압 노인 41명
압 명을 두 그룹
룹으로
나눠 한 그
그룹에는 파도 소리를 배경으로 마 마음을 이완
완시켜
주는 음향을 다른 한 그룹에는 모차르트의 소나타를 들려
을, 의 를
준 결과 ‘ 파도 그룹 ’ 은 평균 최고혈압
룹 균 압(수축기혈혈압)이
141mm/Hg에서 132mm/H
Hg로 떨어졌
졌고, ‘모차차르트 그룹룹’도
141mm/Hg에서 134mm/H
Hg로 떨어졌
졌다. 두 그 룹 모두 눈에 띄
눈
게 혈압이 낮아진 것이 이다. 이 실험은 한 번
실 번에 12분씩 매주
3회 실시했 했으며 총 4개 개월간 계속속됐다.
연구팀은 파
파도 소리와 모차르트
와 트의 음악이 혈압을 떨어뜨리는 데 도움을 줬는지를 정확히 알기
떨
위해 실험 후 노인들의 변화를 관찰했다. 노인 중 절반 정도는 파도 소리
절 는 리와 모차르르트의 음악을
으며 나머지 절반은 중단했다. 그 결과 음악을 계속 들은 노인 의 혈압은 낮아진 상태
계속 들었으 지 중 음
가 유지된 반면 중단한 노인은 실험 전 혈
혈압으로 돌아갔다. 이 결과에 대
돌 대해 박종훈 서울아산병
훈
원 심장내과 교수는 “음악이 혈압을 낮추
과 혈 추는 데 효과
과가 있다는 것을 의미
는 미한다”며 “음악은 고
혈압 치료에 의학적으
에 으로 타당하고 권장할 만한 방법”
고 ”이라고 말했다.
말
박 교수에 따르면 모
모차르트의 음악이나 파
음 파도 소리는 규칙적으
는 으로 편안한 음이 반복
복되기 때문에
대뇌에 직접 작용해 알
접 알파(α)파를 활성화시
시킨다. 알파
파파가 작용
용하면 몸의 흥분을 낮추는 역할을
낮
하는 부교감
감신경이 활
활성화된다.
일반적으로 알파파는 잠잘 때나 명상할 때 많이 활성
로 나 성화된다. 알파파의 작
알 작용으로 명상하거나 잠
명
잘 때 혈압
압은 통상적으로 깨어 있을 때보다 낮은 편이다. 결국 모차르트 의 음악을 들으면 명상
다 편 국
효과를 내면
면서 혈압을 떨어뜨린다 것.
을 다는
전문가들은 새소리, 물소리 등 자연의 소
은 소리도 혈압을 낮추는 데 효과가 있으며 호흡을 천천히
을 호
할 때도 알
알파파가 활성
성화된다고 추천한다. 호흡을 할 때는 1회 호흡 시간
간을 짧게 하지 말고 6초
하
이상 길게 늘리는 것이 좋다.
이
김상훈 기 자 corekim@donga.co
om
6. 최고
고성적 사격팀 "집중력 향상 제품 덕"
력 상
뉴시스: 2008-09-1 09:46
: 13
2008 베이징 패럴림
림픽에 출전해 한국선수단
해 단에 최고 성적을 선사한 사격팀의 주된 원동력
성 한 력이 집중
력을 향상시키는 ‘
‘엠씨스퀘어’
’라는 제품
품을 국내 훈련
련중 착용해 효험을 봤다
다는 이색 주장이 제
주
기됐다. 12일 베이징
징사격장에서 열린 남자 사격 P4-50m 자유권총 SH1 종목에서 나란히 금과 은을
서 서 금
따낸 박세균(37,청주
주시청)과 이주희(36,강원
이 원일반)는 이날 기자회견 나와 “
이 견에 “이번에 선발 사격
발된
팀의 팀웤이 워낙 좋
좋아 좋은 성적을 낼 수 있었지만 이 보다도 강도 높은 훈
성 강 훈련중 집중력 향상을
력
위해 착용했던 엠씨스퀘어라는 제품을 사용
용한 것이 이번 페럴림픽에서 최고 성
성적을 올린 것 같다”
고 입을 모았다.
격팀들은 이번 베이징 패
특히 이들 한국 사격 번 패널림픽에서 금메달 4개
서 개를 비롯해 은메달 3개, 동메달
2개를 기
기록하며 당초 목표치인 금3, 은3, 동
초 동1개를 초과 달성하는 등, 효자 종
과 종목의 체면을 세웠던
을
터라 이들
들의 주장이 어느 정도 설득력이 있
있다는 것이 관계자들의 평가다.
실제로 한국 사격팀들은 베이징 입성 전, 합
징 합숙훈련 과정에서 출전 예정 선수 전원이 긴장
전 장감을 해
소시켜 집중력은 높
높이고 스트레
레스는 상대적
적으로 줄여주
주는 것으로 알려져 있는 이 제품을 사용해
는 을
대회를 준
준비해왔다.
일반적으
으로 집중력이 요구되는 국내 수험생
이 생들에게 주로 사용되는 것으로 알려
로 려진 이 제품
품은 이번
패럴림픽
픽에 출전한 한국 사격팀 숙면과 집
팀의 집중력에 탁월한 효과를 나타내 향후 비장애인 사격 종
를 후
목은 물론 순간 격발
발시 최고의 집중력이 요
요구되는 양궁 등 유사 종목에서도 수요가 잇따
궁 따를 것으
로 보인다.
이번 베이징 패럴림
림픽 사격에 출전해 은메 달과 동메달 등 2개의 메달을 획득
출 달 득한 이주희는 “효과
는
가 있을 것이라는 막
막연한 기대에 실제 착용
에 용한 결과, 집중력을 요구
집 구하는 우리 사격 선수들
들에게 는
제격이었
었다”고 말했
했다.
정강 특파원 jgs8688@new
강선 wsis.com