This document provides an overview of data mining in SQL Server 2008. It discusses the core functionality and new/advanced features including improved time series algorithms, holdout support for partitioning data, and cross-validation. It also outlines the data mining lifecycle and interfaces like DMX and XMLA that can be used to create and manage models. Excel add-ins and functions are demonstrated for exploring and querying models.

4. What and Why Data Mining? Predictive Analytics Presentation Exploration Discovery Passive Interactive Proactive Role of Software Business Insight Canned reporting Ad-hoc reporting OLAP Data mining

5. OLAP vs. Data Mining

6. DM - From Scenarios to Tasks

7. From Tasks to Techniques

8. BI for Everyone Enterprise – Performance Point Individual – Excel Project – Share Point

9. Microsoft’s Predictive Analytics Data Mining SQL extensions (DMX) Application Developer Data Mining Specialist Microsoft Dynamics CRM Analytics Foundation SQL Server 2005 Business Intelligence Development Studio Microsoft SQL Server 2008 Analysis Services Information Worker Data Mining Add-ins for the 2007 Microsoft Office system Microsoft SQL Server 2008 Data Mining BI Analyst Custom Algorithms

10. Data Mining Add-ins for Office 2007 Table Analysis Tools for Excel 2007 Data Mining Template for Visio 2007 Data Mining Client for Excel 2007 Information Worker BI Analyst Data Mining Specialist

11. Microsoft Data Mining Lifecycle CRISP-DM SSAS (Data Mining) Excel SSAS (DSV) Query Excel SSIS SSAS SSRS Excel Your Apps SSIS SSAS Excel Data www.crisp-dm.org Business Understanding Data Understanding Data Preparation Modeling Evaluation Deployment

12. Understand & Prepare specifics

13. Demo 1 – Explore / Clean / Partition Data

14. Modeling Specifics

15. Demo 3 – Modeling

16. Evaluation Specifics

17. Demo 4 – Evaluation

18. Data Mining – Logical Model Mining Model Mining Model Training Data DB data Client data Application data Data Mining Engine Data To Predict Predicted Data Mining Model DB data Client data Application data “ Just one row ” Data Mining Engine

19. Data Mining - Physical Model Analysis Services Server Mining Model Data Mining Algorithm Data Source Your Application OLE DB/ ADOMD/ XMLA Deploy BI Dev Studio (Visual Studio) App Data

20. Data Mining Interfaces – APIs XMLA Over TCP/IP XMLA Over HTTP Analysis Server (msmdsrv.exe) OLAP Data Mining Server ADOMD.NET .Net Stored Procedures Microsoft Algorithms Third Party Algorithms OLEDB for OLAP/DM ADO/DSO Any Platform, Any Device C++ App VB App .Net App AMO Any App ADOMD.NET WAN DM Interfaces

24. Data Mining Extensions (DMX) CREATE MINING MODEL CreditRisk (CustID LONG KEY, Gender TEXT DISCRETE, Income LONG CONTINUOUS, Profession TEXT DISCRETE, Risk TEXT DISCRETE PREDICT) USING Microsoft_Decision_Trees INSERT INTO CreditRisk (CustId, Gender, Income, Profession, Risk) Select CustomerID, Gender, Income, Profession,Risk From Customers Select NewCustomers.CustomerID, CreditRisk.Risk, PredictProbability(CreditRisk.Risk) FROM CreditRisk PREDICTION JOIN NewCustomers ON CreditRisk.Gender=NewCustomer.Gender AND CreditRisk.Income=NewCustomer.Income AND CreditRisk.Profession=NewCustomer.Profession

26. Data Mining Interfaces – XMLA ++ XMLA Over TCP/IP XMLA Over HTTP Analysis Server (msmdsrv.exe) OLAP Data Mining Server ADOMD.NET .Net Stored Procedures Microsoft Algorithms Third Party Algorithms OLEDB for OLAP/DM ADO/DSO Any Platform, Any Device C++ App VB App .Net App AMO Any App ADOMD.NET WAN DM Interfaces

29. DM Webcasts Fri, 02 Nov 2007 MSDN Webcast: Build Smart Web Applications with SQL Server Data Mining (Level 200) Thu, 08 Nov 2007 MSDN Webcast: Building Adaptive Applications with SQL Server Data Mining (Level 300) Mon, 19 Nov 2007 MSDN Webcast: Extending and Customizing SQL Server Data Mining (Level 300) Fri, 30 Nov 2007 MSDN Webcast: Creating Visualizations for SQL Server Data Mining (Level 300) Thu, 01 Nov 2007 TechNet Webcast: Deliver Actionable Insight Throughout Your Organization with Data Mining (Part 1 of 3): Your First Project with SQL Server Data Mining (Level 200) Thu, 15 Nov 2007 TechNet Webcast: Deliver Actionable Insight Throughout Your Organization with Data Mining (Part 2 of 3): Understand SQL Server Data Mining Add-ins for the 2007 Office System (Level 200) Thu, 29 Nov 2007 TechNet Webcast: Deliver Actionable Insight Throughout Your Organization with Data Mining (Part 3 of 3): Use Predictive Intelligence to Create Smarter KPIs (Level 200)

30. BI Resources from Lynn Langit 1. “Foundations of SQL Server 2005 Business Intelligence” (published by APress in April 2007) 2. http://blogs.msdn.com/SoCalDevGal 3. “Building Business Intelligence Solutions with SQL Server 2008” (MSPress Fall 2008)

31. DM Resources Technical Communities, Webcasts, Blogs, Chats & User Groups http://www.microsoft.com/communities/default.mspx Microsoft Developer Network (MSDN) & TechNet http://microsoft.com/msdn http://microsoft.com/technet Trial Software and Virtual Labs http://www.microsoft.com/technet/downloads/trials/default.mspx Microsoft Learning and Certification http://www.microsoft.com/learning/default.mspx SQL Server Data Mining http://www.sqlserverdatamining.com http://www.microsoft.com/bi/bicapabilities/data-mining.aspx