The document discusses the history and marketing plan for Sprite Zero, a sugar-free and calorie-free cola introduced by Coca-Cola in 1990 as an alternative to Diet Sprite. It outlines the target audience, positioning, creative strategy, ads, and promotional activities to introduce Sprite Zero with the tagline "Feel Free". BTL or below-the-line activities including guerilla marketing tactics are also mentioned to help launch the new product.

2. 1961
SPRITE 7UP
sugar free sprite
Diet sprite
1990 -
-
SPRITE ZERO
SPRITE ZERO -
SPRITE SPRITE ZERO
SPRITE ZERO

3. Sprite zero
 ₪ -
 ₪ -
 ₪ -


330ML 

300ML
500ML 1L

4. Advertising Purposes

5. Target Audience
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-
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6. Positioning

7. Concept
MOTO:
Sprite Zero- Feel Free

8. Concept

9. Creative Strategy
sprite zero
zero XXXXXX
FEEL FREE
COOL TONE & STYLE

10. Creative
Stuff

11. Story board

13. ₪

14. –

16. SPRITE ZERO
Feel Free

17. Magazine Ads

24. BILLBOARD

26. Radio

28. zero
“Zero worries, Zero fear,
Zero boundaries, Zero limits,
Zero stress, Zero pressure,
Zero hurries, Zero pain, Zero caution”
SPRITE ZERO
Zero sugar zero calories
FEEL FREE

29. Guerilla

30. BTL

31. BTL
groundbreaking
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