This document contains estimates and calculations made by an individual to develop a business plan for starting an equestrian boarding facility. It includes projected numbers of boarders and their associated fees, estimates of monthly expenses including labor, supplies and rent, and calculations of expected income and payments to the property owner over the first two months of operation. The writer outlines initial investments and loans needed and explains assumptions made in their estimates and projections.

1. 1. NO. OF BOARDERS..MY ESTIMATE IF THE INFO STEVE WAS TELLING ME WAS CORRECT(ONE INCH FILE OF
4 YEARS OF ANSWERED ADS OF PEOPLE TRYING TO GET IN) (THAT’S WHAT HE SAID).
SO I FIGURED…ADVERTISE I MONTH, AND MAYBE 10 BOARDERS BY END OF 2 MONTHS (10 BY JAN.),ETC.
2. MY OWN CLIENTS I FIGURED I COULD BRING IN AT LEAST 3 HORSES FOR A START AND THEY WOULD PAY
BIGGER FEES WHICH WOULD HELP GET THINGS STARTED WITH 1,350.
3. MONTHLY BOARDERS …NORMAL OJAI BOARDERS …10 BY JAN.30TH
., AT $275(OJAI HORSES) ( I GUESSED IF
I STARTED LOW I COULD GET LOCALS IN}.
a .I FIGURED ABOUT $175 OF THAT COULD GO TO HAY. SHAVINGS,CLEANING,LABOR,(TRUTHFULLY IT WAS
ABOUT $252-350, DEPENDING ON HOW MUCH THEY ATE,AND HOW MUCH SHAVINGS AND CLEAN CORRALS 1-3
TIMES A DAY MADE A BIG DIFFERENCE IN LABOR….BIG DIFFERENCE).
b. 100 TO STEVE I FIGURED
10 HORSES WOULD BRING $1,000…TOWARD MIN. RENT
30 HORSES WOULD BRING $3,000
35 HORSES WOULD BRING $3,500
SO BASICALLY MORE HORSES, MORE $ TOWARD MIN. RENTe.g.
4. STEVE MONEY(MIN.RENT) JAY CLIENTS $1,350(a)
OJAI BOARDERS(10) $1,000(b)
$2,350(c)I COULD POTENTIALLY PAY IN END OF JAN.BY
BOARDERS
5.AMOUNT STEVE WOULD BE ABLE TO RECEIVE BY MONTH 2
a. JAY CLIENTS(3) $1,350
b…(10) OJAI BOARDERS $1,000
c…JAY RENT $2,000(I FIGURED IF I PAID RENT FOR 1ST
YEAR IT WOULD BE FAIR TO ME AND
TO STEVE AND WOULD MAKE UP DIFFERENCE OF WHAT HE WANTED ($8,000 MONTH})
d 10% TRAINING JAY $ 210 (3 HORSES X 700=2100)
e TOTAL TO STEVE 2ND
MO. $4,560 I THOUGHT THIS WOULD BE DOABLE.
6. I THOUGHT I COULD GET BUSINESS MANAGER(MARSHA TO HANDLE BOOKS,MAYBE)
7…MISCELLANEOUS SUPPLIES
8. DIESEL FOR TRACTORS, MOWERS, PARTS, ETC.
9. 9..REPAIRS
10. LOAN…HOW MUCH I THOUGHT WOULD COVER 1ST
YEAR PAYING BACK 500 A MONTH TO PARENTS.

2. 11. LABOR FULL TIME WITH HOUSING (NEVER GOT HOUSING FOR LABOR)
12. MY RENT (FOR 1ST
YEAR)
13. HAY SHAVINGS ROUGHLY GUESSED 100 PER HORSE HAY AND EST. SHAVINGS
14. INSURANCE 13 YEAR..100 A MONTH
15. CASH…FUEL, FLOWERS, GRASS
16 ALL EXPENSES,EVERYTHING,10 0JAI HORSES,MY CLIENTS,ALL MISC.,MY RENT,LABOR,ETC.$6,450-JAN.
17. 6,450….16.
18.. 1,750 10 OJAI BOARDERS 175 PER HORSE HAY/SHAVINGS/LABOR
19. 825 JAY CLIENTS (3) 275X3
(TOTAL DEDUCT.2,250
20 WHICH MAKES 6,450….16
- 2,575 17,18,19
3,875
21. TOTAL IN 7,135
22. TOTAL OUT 6,450
23. 1,285 IN 2 MONTHS TOWARDS ME, SO BY FEB.2160 WOULD PAY MY RENT AND ALL BOARD$
WOULD COVER ALL EXPENSES INCLUDING MY RENT. SO 15 HORSES WOULD GIVE ME FREEDOM TO RELAX AND
BE AT HOME LONGER AND RUN THE FACILITY AND NOT WORK SO MUCH (HA-HA,FUNNY).
NEXT QUESTIONS.
2. I CAME UP WITH THIS # BY ESTIMATING BY EXPERIENCE.
3. I DID IT ALONE.
4. MARAVELAS 1 TIME. GAGGERO 2 TIMES. GAGGERO LIKED IT BUT SAID “I WANT TO PUSH YOU, SO INSTEAD
OF 4,560 BY MONTH 2, I WANT YOU TO START AT 5,500. YOU NEED TO PUSH YOURSELF”. (DIRECT QUOTE).
5. I MAY HAVE GIVEN JR A COPY…I DON’T REMEMBER….I REMEMBER SHOWING IT TO MR AND JR BRIEFLY.
6. NO. GAGGERO WAS NOT WORKING ON IT.
7. BY HIS CONFIDENCE IN HIS ADS. HE KEPT TELLING ME IT WOULD BE A CINCH. I DIDN’T REALIZE EVERYONE
ON LIST HAD ALREADY BEEN CALLED BACK AND MOST HAD DECLINED DUE TO EXTREME DEMANDS
ETC……i.e. LEASE WHOLE FACILITY,8,000 A MONTH, CREDIT CHECKS, LONGLEASE, TOO FEW HORSES, ETC. BOB
HABER’S AND SG’S HANDWRITTEN NOTES WERE ON THESE FILES, HAVING CALLED THEM ALL BACK ALREADY.

3. P.S.
AT TOP OF PAGE
a. I HAD WRITTEN MONTHLY RENT IS ALL BOARD…..JAN. $2,750
LESS SHAVINGS/LABOR/HAY $1,750
1,000
PLUS MY 10% OR ANY OTHER TRAINERS’ 10% 210 JAY 3 HORSES
$1,210 MONTHLY RENT JAN.
b. EXTRA RGA INCOME AFTER ANY EXPENSES
RGA IS 90% OF ALL PROCEEDS FROM ALL OTHER INCOME, EVENTS,CLINICS,ETC.(NOT BOARD)
AT END OF YEAR IF THIS WENT OVER $100,000 I WOULD GET 50% OF ANYTHING OVER $100,000.
I PICTURED A GREAT BIG CHECK COMING IN. e.g.INCOME
CLINICS……$1,500
SHOWS $2,000
PASTURES $2,000(LOW LABOR COST)
TRAIL RIDES $2,000
$7,500 EXTRA INCOME
DIVIDED BY 2=$3,750 BONUS AT END OF YEAR FOR ME.