SlideShare a Scribd company logo
SPORTS QUEST
2014 Social Media Campaign
3 MAIN TIMEFRAMES
Pre-Summer Camps
 During Summer Camps
 Post-Summer Camps

PRE-SUMMER CAMP
TO-DO LIST


Advertising camps




What‟s different




Targeting “uniqueness”
New features

The staff



Returning staff
New Staff
CAMPAIGNS
Advertising Camps


Camp Theme




Camp Dates




February
March

Virtual Brochure
(Flash)


What’s Different

Each week different
age group synopsis
 Last week reveal camp
shirt
 Make camp sound
unique


March

*Video Element
DURING SUMMER CAMP
CAMPAIGNS
Quotes of the Week


Post weekly quotes
from camp with the
background of a funny
picture from camp.

OutSpoken


Weekly highlight a
professional
athlete, preferably
soccer player, who is a
Christian.
TO DO LIST
Post Camp Surveys








Send survey the
Thursday afternoon
before the end of the
week of camp.
Allows parents to have
their impressions fresh in
their mind.
Let‟s parents carefully
evaluate camp on Friday.
Qualtrics

Pushing Social Media






Print business cards and
distribute to parents at
the beginning of camp
week.
DO NOT GIVE TO
CAMPERS TO PASS TO
PARENTS!
Free advertisement and
can build a community
around the brand.
POST-SUMMER CAMP
POSSIBLE CAMPAIGNS


W-of-W (Word of the Week)




Dr. Drills




Choose a word and then have a devotion based around
that one word.

Give a weekly soccer drill or tactic. Can be done on
After Effects with „X & O‟ or video a team executing it.

Team Up-Date


Keeping social media sites up-to-date on what each SQ
team is accomplishing within their league or at
tournaments.
THINGS TO REMEMBER
Do not allow a lapse in communication.
 Create a campaign that engages.




Comment on a picture.

Opportunity to push other SQ events or services
 Realize that involvement will decrease.




Due to “off-season”

More Related Content

Viewers also liked

PwC - Social Media
PwC - Social MediaPwC - Social Media
PwC - Social Media
Austin Teague
 
Windows presentation
Windows presentationWindows presentation
Windows presentation
Vinay Srivastava
 
3i network presentation 2-105
3i network presentation 2-1053i network presentation 2-105
3i network presentation 2-105
Saepudin Udin
 
Building envelope power point
Building envelope power pointBuilding envelope power point
Building envelope power point
Vinay Srivastava
 
Gas turbine Power Station Internship Report
Gas turbine Power Station Internship ReportGas turbine Power Station Internship Report
Gas turbine Power Station Internship Report
Asad Hussain
 
Neutral grounding
Neutral groundingNeutral grounding
Neutral grounding
Asad Hussain
 
Glass dgu making
Glass dgu makingGlass dgu making
Glass dgu making
Vinay Srivastava
 

Viewers also liked (7)

PwC - Social Media
PwC - Social MediaPwC - Social Media
PwC - Social Media
 
Windows presentation
Windows presentationWindows presentation
Windows presentation
 
3i network presentation 2-105
3i network presentation 2-1053i network presentation 2-105
3i network presentation 2-105
 
Building envelope power point
Building envelope power pointBuilding envelope power point
Building envelope power point
 
Gas turbine Power Station Internship Report
Gas turbine Power Station Internship ReportGas turbine Power Station Internship Report
Gas turbine Power Station Internship Report
 
Neutral grounding
Neutral groundingNeutral grounding
Neutral grounding
 
Glass dgu making
Glass dgu makingGlass dgu making
Glass dgu making
 

Similar to Sports Quest - 2014 Social Media

JASY Social Media Action Plan-3
JASY Social Media Action Plan-3JASY Social Media Action Plan-3
JASY Social Media Action Plan-3
Jackie Lombard
 
Pro campsnationalpartnership (1)
Pro campsnationalpartnership (1)Pro campsnationalpartnership (1)
Pro campsnationalpartnership (1)
fiskmj
 
Pro campsnationalpartnership (1)
Pro campsnationalpartnership (1)Pro campsnationalpartnership (1)
Pro campsnationalpartnership (1)
fiskmj
 
Evan T. Mack - Personal Brand Experience
Evan T. Mack - Personal Brand ExperienceEvan T. Mack - Personal Brand Experience
Evan T. Mack - Personal Brand Experience
EvanMack3
 
Evan Mack's Personal Brand
Evan Mack's Personal BrandEvan Mack's Personal Brand
Evan Mack's Personal Brand
EvanMack3
 
Evan Mack's Personal Brand
Evan Mack's Personal BrandEvan Mack's Personal Brand
Evan Mack's Personal Brand
EvanMack3
 
Pro camps national overview wal-mart
Pro camps national overview   wal-martPro camps national overview   wal-mart
Pro camps national overview wal-mart
fiskmj
 
2014 Summer Camp Marketing with Charlotte Parent Magazine
2014 Summer Camp Marketing with Charlotte Parent Magazine2014 Summer Camp Marketing with Charlotte Parent Magazine
2014 Summer Camp Marketing with Charlotte Parent Magazine
Kia the Writer
 
Website Research and Planning Lessons
Website Research and Planning LessonsWebsite Research and Planning Lessons
Website Research and Planning Lessons
jude.holmes
 
Sem 1 -_4.03_ppt
Sem 1 -_4.03_pptSem 1 -_4.03_ppt
Sem 1 -_4.03_ppt
grantdeaton
 
Integrated Marketing Communications - CNBAM 2014
Integrated Marketing Communications - CNBAM 2014Integrated Marketing Communications - CNBAM 2014
Integrated Marketing Communications - CNBAM 2014
Ljanowicz
 
Social media campaign of the year
Social media campaign of the yearSocial media campaign of the year
Social media campaign of the year
Cleartrip2013
 
Matthew micglire dmbs_pb1_2021_july
Matthew micglire dmbs_pb1_2021_julyMatthew micglire dmbs_pb1_2021_july
Matthew micglire dmbs_pb1_2021_july
MatthewMicglire
 
Personal Brand exploration KE.pdf for assignment
Personal Brand exploration KE.pdf for assignmentPersonal Brand exploration KE.pdf for assignment
Personal Brand exploration KE.pdf for assignment
ragingokie
 
[Webinar] Rock-tober with Paul Garcia
[Webinar] Rock-tober with Paul Garcia[Webinar] Rock-tober with Paul Garcia
[Webinar] Rock-tober with Paul Garcia
Championsway
 

Similar to Sports Quest - 2014 Social Media (15)

JASY Social Media Action Plan-3
JASY Social Media Action Plan-3JASY Social Media Action Plan-3
JASY Social Media Action Plan-3
 
Pro campsnationalpartnership (1)
Pro campsnationalpartnership (1)Pro campsnationalpartnership (1)
Pro campsnationalpartnership (1)
 
Pro campsnationalpartnership (1)
Pro campsnationalpartnership (1)Pro campsnationalpartnership (1)
Pro campsnationalpartnership (1)
 
Evan T. Mack - Personal Brand Experience
Evan T. Mack - Personal Brand ExperienceEvan T. Mack - Personal Brand Experience
Evan T. Mack - Personal Brand Experience
 
Evan Mack's Personal Brand
Evan Mack's Personal BrandEvan Mack's Personal Brand
Evan Mack's Personal Brand
 
Evan Mack's Personal Brand
Evan Mack's Personal BrandEvan Mack's Personal Brand
Evan Mack's Personal Brand
 
Pro camps national overview wal-mart
Pro camps national overview   wal-martPro camps national overview   wal-mart
Pro camps national overview wal-mart
 
2014 Summer Camp Marketing with Charlotte Parent Magazine
2014 Summer Camp Marketing with Charlotte Parent Magazine2014 Summer Camp Marketing with Charlotte Parent Magazine
2014 Summer Camp Marketing with Charlotte Parent Magazine
 
Website Research and Planning Lessons
Website Research and Planning LessonsWebsite Research and Planning Lessons
Website Research and Planning Lessons
 
Sem 1 -_4.03_ppt
Sem 1 -_4.03_pptSem 1 -_4.03_ppt
Sem 1 -_4.03_ppt
 
Integrated Marketing Communications - CNBAM 2014
Integrated Marketing Communications - CNBAM 2014Integrated Marketing Communications - CNBAM 2014
Integrated Marketing Communications - CNBAM 2014
 
Social media campaign of the year
Social media campaign of the yearSocial media campaign of the year
Social media campaign of the year
 
Matthew micglire dmbs_pb1_2021_july
Matthew micglire dmbs_pb1_2021_julyMatthew micglire dmbs_pb1_2021_july
Matthew micglire dmbs_pb1_2021_july
 
Personal Brand exploration KE.pdf for assignment
Personal Brand exploration KE.pdf for assignmentPersonal Brand exploration KE.pdf for assignment
Personal Brand exploration KE.pdf for assignment
 
[Webinar] Rock-tober with Paul Garcia
[Webinar] Rock-tober with Paul Garcia[Webinar] Rock-tober with Paul Garcia
[Webinar] Rock-tober with Paul Garcia
 

Recently uploaded

Call Girls In Hyderabad Book Me Monika:- 9352988975 | For Hot Moments Direct ...
Call Girls In Hyderabad Book Me Monika:- 9352988975 | For Hot Moments Direct ...Call Girls In Hyderabad Book Me Monika:- 9352988975 | For Hot Moments Direct ...
Call Girls In Hyderabad Book Me Monika:- 9352988975 | For Hot Moments Direct ...
sajankumarijuhj
 
Top Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's PerformanceTop Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's Performance
Elysian Digital Services Pvt. Ltd.
 
9861615390 Satta Dpboss Sattamatka matka
9861615390 Satta Dpboss Sattamatka matka9861615390 Satta Dpboss Sattamatka matka
一比一原版(lu毕业证书)拉夫堡大学毕业证如何办理
一比一原版(lu毕业证书)拉夫堡大学毕业证如何办理一比一原版(lu毕业证书)拉夫堡大学毕业证如何办理
一比一原版(lu毕业证书)拉夫堡大学毕业证如何办理
aoxfo
 
一比一原版(cwu学位证书)美国中央华盛顿大学毕业证如何办理
一比一原版(cwu学位证书)美国中央华盛顿大学毕业证如何办理一比一原版(cwu学位证书)美国中央华盛顿大学毕业证如何办理
一比一原版(cwu学位证书)美国中央华盛顿大学毕业证如何办理
obyce
 
Ahmedabad Call Girls 🔥 9352988975 ❤️ Book High Class Models In Ahmedabad
Ahmedabad Call Girls 🔥 9352988975 ❤️  Book High Class Models In AhmedabadAhmedabad Call Girls 🔥 9352988975 ❤️  Book High Class Models In Ahmedabad
Ahmedabad Call Girls 🔥 9352988975 ❤️ Book High Class Models In Ahmedabad
falaqmalikmodel
 
Satta Matka Dpboss Kalyan Fix Game matka
Satta Matka Dpboss Kalyan Fix Game matkaSatta Matka Dpboss Kalyan Fix Game matka
Pulse Vibes Media.......................
Pulse Vibes Media.......................Pulse Vibes Media.......................
Pulse Vibes Media.......................
davidhasan005
 
TACKLING ILLEGAL LOGGING: PROBLEMS AND CHALLENGES
TACKLING ILLEGAL LOGGING: PROBLEMS AND CHALLENGESTACKLING ILLEGAL LOGGING: PROBLEMS AND CHALLENGES
TACKLING ILLEGAL LOGGING: PROBLEMS AND CHALLENGES
AJHSSR Journal
 
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
AJHSSR Journal
 
Using Playlists to Increase YouTube Watch Time
Using Playlists to Increase YouTube Watch TimeUsing Playlists to Increase YouTube Watch Time
Using Playlists to Increase YouTube Watch Time
SocioCosmos
 
Call Girls Chandigarh ☎️ +91-7426014248 😍 Chandigarh Call Girl Beauty Girls C...
Call Girls Chandigarh ☎️ +91-7426014248 😍 Chandigarh Call Girl Beauty Girls C...Call Girls Chandigarh ☎️ +91-7426014248 😍 Chandigarh Call Girl Beauty Girls C...
Call Girls Chandigarh ☎️ +91-7426014248 😍 Chandigarh Call Girl Beauty Girls C...
anilsa9823
 
Call Girls Hyderabad🔥7023059433🔥Vip Profile Escorts in Hyderabad Available 24/7
Call Girls Hyderabad🔥7023059433🔥Vip Profile Escorts in Hyderabad Available 24/7Call Girls Hyderabad🔥7023059433🔥Vip Profile Escorts in Hyderabad Available 24/7
Call Girls Hyderabad🔥7023059433🔥Vip Profile Escorts in Hyderabad Available 24/7
manji sharman06
 
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
wozek1
 
Facebook Fan Page Profits to boost your profits today!
Facebook Fan Page Profits  to boost your profits today!Facebook Fan Page Profits  to boost your profits today!
Facebook Fan Page Profits to boost your profits today!
Rohit Gupta
 
Creating Immersive Language Learning Environments for Young Learners
Creating Immersive Language Learning Environments for Young LearnersCreating Immersive Language Learning Environments for Young Learners
Creating Immersive Language Learning Environments for Young Learners
AJHSSR Journal
 
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
exqfuhe
 
The Influence of Green Tax Implementation and Social Responsibility Programs ...
The Influence of Green Tax Implementation and Social Responsibility Programs ...The Influence of Green Tax Implementation and Social Responsibility Programs ...
The Influence of Green Tax Implementation and Social Responsibility Programs ...
AJHSSR Journal
 
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
AJHSSR Journal
 
一比一原版(uon毕业证书)澳洲纽卡斯尔大学毕业证如何办理
一比一原版(uon毕业证书)澳洲纽卡斯尔大学毕业证如何办理一比一原版(uon毕业证书)澳洲纽卡斯尔大学毕业证如何办理
一比一原版(uon毕业证书)澳洲纽卡斯尔大学毕业证如何办理
tohufue
 

Recently uploaded (20)

Call Girls In Hyderabad Book Me Monika:- 9352988975 | For Hot Moments Direct ...
Call Girls In Hyderabad Book Me Monika:- 9352988975 | For Hot Moments Direct ...Call Girls In Hyderabad Book Me Monika:- 9352988975 | For Hot Moments Direct ...
Call Girls In Hyderabad Book Me Monika:- 9352988975 | For Hot Moments Direct ...
 
Top Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's PerformanceTop Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's Performance
 
9861615390 Satta Dpboss Sattamatka matka
9861615390 Satta Dpboss Sattamatka matka9861615390 Satta Dpboss Sattamatka matka
9861615390 Satta Dpboss Sattamatka matka
 
一比一原版(lu毕业证书)拉夫堡大学毕业证如何办理
一比一原版(lu毕业证书)拉夫堡大学毕业证如何办理一比一原版(lu毕业证书)拉夫堡大学毕业证如何办理
一比一原版(lu毕业证书)拉夫堡大学毕业证如何办理
 
一比一原版(cwu学位证书)美国中央华盛顿大学毕业证如何办理
一比一原版(cwu学位证书)美国中央华盛顿大学毕业证如何办理一比一原版(cwu学位证书)美国中央华盛顿大学毕业证如何办理
一比一原版(cwu学位证书)美国中央华盛顿大学毕业证如何办理
 
Ahmedabad Call Girls 🔥 9352988975 ❤️ Book High Class Models In Ahmedabad
Ahmedabad Call Girls 🔥 9352988975 ❤️  Book High Class Models In AhmedabadAhmedabad Call Girls 🔥 9352988975 ❤️  Book High Class Models In Ahmedabad
Ahmedabad Call Girls 🔥 9352988975 ❤️ Book High Class Models In Ahmedabad
 
Satta Matka Dpboss Kalyan Fix Game matka
Satta Matka Dpboss Kalyan Fix Game matkaSatta Matka Dpboss Kalyan Fix Game matka
Satta Matka Dpboss Kalyan Fix Game matka
 
Pulse Vibes Media.......................
Pulse Vibes Media.......................Pulse Vibes Media.......................
Pulse Vibes Media.......................
 
TACKLING ILLEGAL LOGGING: PROBLEMS AND CHALLENGES
TACKLING ILLEGAL LOGGING: PROBLEMS AND CHALLENGESTACKLING ILLEGAL LOGGING: PROBLEMS AND CHALLENGES
TACKLING ILLEGAL LOGGING: PROBLEMS AND CHALLENGES
 
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
 
Using Playlists to Increase YouTube Watch Time
Using Playlists to Increase YouTube Watch TimeUsing Playlists to Increase YouTube Watch Time
Using Playlists to Increase YouTube Watch Time
 
Call Girls Chandigarh ☎️ +91-7426014248 😍 Chandigarh Call Girl Beauty Girls C...
Call Girls Chandigarh ☎️ +91-7426014248 😍 Chandigarh Call Girl Beauty Girls C...Call Girls Chandigarh ☎️ +91-7426014248 😍 Chandigarh Call Girl Beauty Girls C...
Call Girls Chandigarh ☎️ +91-7426014248 😍 Chandigarh Call Girl Beauty Girls C...
 
Call Girls Hyderabad🔥7023059433🔥Vip Profile Escorts in Hyderabad Available 24/7
Call Girls Hyderabad🔥7023059433🔥Vip Profile Escorts in Hyderabad Available 24/7Call Girls Hyderabad🔥7023059433🔥Vip Profile Escorts in Hyderabad Available 24/7
Call Girls Hyderabad🔥7023059433🔥Vip Profile Escorts in Hyderabad Available 24/7
 
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
 
Facebook Fan Page Profits to boost your profits today!
Facebook Fan Page Profits  to boost your profits today!Facebook Fan Page Profits  to boost your profits today!
Facebook Fan Page Profits to boost your profits today!
 
Creating Immersive Language Learning Environments for Young Learners
Creating Immersive Language Learning Environments for Young LearnersCreating Immersive Language Learning Environments for Young Learners
Creating Immersive Language Learning Environments for Young Learners
 
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
 
The Influence of Green Tax Implementation and Social Responsibility Programs ...
The Influence of Green Tax Implementation and Social Responsibility Programs ...The Influence of Green Tax Implementation and Social Responsibility Programs ...
The Influence of Green Tax Implementation and Social Responsibility Programs ...
 
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
 
一比一原版(uon毕业证书)澳洲纽卡斯尔大学毕业证如何办理
一比一原版(uon毕业证书)澳洲纽卡斯尔大学毕业证如何办理一比一原版(uon毕业证书)澳洲纽卡斯尔大学毕业证如何办理
一比一原版(uon毕业证书)澳洲纽卡斯尔大学毕业证如何办理
 

Sports Quest - 2014 Social Media

  • 1. SPORTS QUEST 2014 Social Media Campaign
  • 2. 3 MAIN TIMEFRAMES Pre-Summer Camps  During Summer Camps  Post-Summer Camps 
  • 4. TO-DO LIST  Advertising camps   What‟s different   Targeting “uniqueness” New features The staff   Returning staff New Staff
  • 5. CAMPAIGNS Advertising Camps  Camp Theme   Camp Dates   February March Virtual Brochure (Flash)  What’s Different Each week different age group synopsis  Last week reveal camp shirt  Make camp sound unique  March *Video Element
  • 6.
  • 8. CAMPAIGNS Quotes of the Week  Post weekly quotes from camp with the background of a funny picture from camp. OutSpoken  Weekly highlight a professional athlete, preferably soccer player, who is a Christian.
  • 9. TO DO LIST Post Camp Surveys     Send survey the Thursday afternoon before the end of the week of camp. Allows parents to have their impressions fresh in their mind. Let‟s parents carefully evaluate camp on Friday. Qualtrics Pushing Social Media    Print business cards and distribute to parents at the beginning of camp week. DO NOT GIVE TO CAMPERS TO PASS TO PARENTS! Free advertisement and can build a community around the brand.
  • 11. POSSIBLE CAMPAIGNS  W-of-W (Word of the Week)   Dr. Drills   Choose a word and then have a devotion based around that one word. Give a weekly soccer drill or tactic. Can be done on After Effects with „X & O‟ or video a team executing it. Team Up-Date  Keeping social media sites up-to-date on what each SQ team is accomplishing within their league or at tournaments.
  • 12. THINGS TO REMEMBER Do not allow a lapse in communication.  Create a campaign that engages.   Comment on a picture. Opportunity to push other SQ events or services  Realize that involvement will decrease.   Due to “off-season”