4. History
• Illustrious days of Pakistan’s
badminton.
• The world no 2 shuttler in
1978
• In 1982, Zubair Ahmed
• In 1974 tehran asian games
• Pakistan’s mahoor shehzad
5. Challenges
• Decline started in 1980
• A strong league, quality coaching,
huge investment..
• In Punjab’s eight education boards,
there are 53,000 government
schools.
• Expensive
• Players don’t have sponsors
• Lack of proper coaching and
training
6. Possible solution
• Promote the badminton at
international level
• 3-5 years coaching
• Sponsors international athlete
• Build up
• Go ahead
• Females side
• 100 subscription
7. Business Intro
We provide:
• Promote to International level
• Prepare best players
• Provide facilities for player indoor court
• Wooden floor under the Matt
• Cover the walls with Aluminum Roy
• Separate court for woman
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8. Business Intro
8
Vision Statement:
“Our vision is to provide international
facilities for players.”
Mission Statement:
“To prepare the best players for
international tournaments.”
9. Target Marketing
Internal marketing:
• Information,
• membership loyalty,
• motivation of volunteers and staff
Corporate marketing:
• Brand equity,
• influence and lobbying,
Service marketing:
• Improve quality of service
9
10. Target Marketing
Social cause marketing
• Convincing target audience of sport
practice benefits
• health, personal development,
• social integration etc.
• We also target then young generation
and potential players.
• Age of persons (10 to 45) years.
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12. Strengths
• The match venue's location is
unique
• Presence of interested and able
manpower in the organization.
• Holding various national and
international competitions
• Presence of experienced and
expert coaches
• Best giveaways prices
• Reference for Holding
international tournaments
Weakness
• Not enough badminton courts
• Lack of attention
• Poor management of clubs
• Lack of a system to spot talented
youths
13. Opportunity
Presence of local and foreign
sponsors
• sport on TV
• Presence of international
markets in tournaments
• Holding big conferences
• political-economic
individuals interested
• suitable grounds
Threads
• Lack of indoor events
• lack of clubs
• Lack of support
14. Marketing strategy
for Badminton
court
Separate women
coaching
Marketing position
Scope
• Evaluates the badminton
market
• The global badminton courts
market
16. Building brand partnerships & sponsorships
Using promotional contests
Developing brand partnerships
Securing sponsorships
17. Using social media
Facebook
Instagram
Twitter
Creating engaging content
Creating YouTube videos Starting a
blog Developing press releases
18. Construction cost
• Building material (including labor costs
• Aluminum Alloy: Rs 10-12 Lakhs
• 5 Lakh for floor sealing
19. Court Material
• Synthetic mat: It ranges from 2-3 Lakhs to 40-50 Lakhs as follows
• First Class: 40-50 Lakhs
• Second class: 10-15 Lakhs
• Third Class: 2-5 Lakhs
20. • Wood Flooring (Teak Wood/Sagwan Wood): Rs 4 to 20Lakhs
per court
• Network Poles: RS 5000 to 20000
• NET: 2000 to 15000 Rs
• Lighting At least Rs.100000-800000
21. So approx.…
The construction of an entire badminton court will cost 30 to
35 Lakhs rupees depending on the type of material you want to
use but the International level court cost is approximate 1
Crore.
22. Maintenance costs
Maintenance costs will mainly include electricity and
sanitation costs, which may cost around Rs 30,000 for the
entire court.
23. Controlling Budget
• If we invest Rs 30 million in 3 courts
•
• keep Rs 3000 - 5000 as subscription fees
• Then with 100 subscriptions you will earn Rs 5 crore per year
• Excluding the maintenance cost which will be around 20%
• 4 Crore rupees is the net profit you have in a year
