Sporting numbers - London Business School BSR
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As the document discusses, the relationship between sport and business has grown increasingly intertwined, with sporting organizations and franchises treating themselves more like businesses and focusing on revenue generation. The numbers associated with professional sports leagues and major sporting events like the Olympics and Premier League have grown tremendously, with franchise values in the billions of dollars, record transfer fees for players, and Olympic broadcasting rights and sponsorship deals generating billions in revenue. This growing financialization of sport has transformed both industries.
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Sporting numbers - London Business School BSR
- 1. SPORTING NUMBERS As sport and commerce have become intertwined, the numbers have grown and grown. © Copyright 2012 London Business School
- 2. Ball park figures The average Major League Baseball franchise is worth $523 million. The most valuable franchise is the New York Yankees, worth $1.7 billion. Source: Forbes.com BUSINESS STRATEGY REVIEW 1
- 3. “Business can learn from sport, sport has a huge amount to learn from business.” Sir Clive Woodward, Director of Sport, British Olympic Association Source: Financial Times 26 November 2011 BUSINESS STRATEGY REVIEW 2
- 4. Largest football transfer fees Cristiano Ronaldo 2009 Manchester United to Real Madrid £80 million Zlatan Ibrahimovic 2009 Internazionale to Barcelona £59 million Kaka 2009 Milan to Real Madrid £56 million Zinedine Zidane 2001 Juventus to Real Madrid £53 million Fernando Torres 2011 Liverpool to Chelsea £50 million Source: Wikipedia BUSINESS STRATEGY REVIEW 3
- 5. “An Olympic year can, and does, transform the financial health of the advertising industry.” Sir Martin Sorrell, CEO, WPP Source: Olympic Turnaround, Michael Payne BUSINESS STRATEGY REVIEW 4
- 6. Olympic income For the period 2005 to 2008 and the Beijing Olympic Games, the Olympic Movement received income (in millions of dollars) from five sources: Broadcast 2,570 Sponsorship programme 866 Domestic sponsorship 1,555 Ticketing 274 Licensing 185 Total 5,450 Source: Olympic Marketing Factfile 2011, International Olympic Committee BUSINESS STRATEGY REVIEW 5
- 7. Eyes to the screen Broadcast revenue to Olympic Organising Committees (millions of dollars): 1992 Barcelona 441 1996 Atlanta 546 2000 Sydney 797 2004 Athens 733 2008 Beijing 851 Source: Olympic Marketing Factfile 2011, International Olympic Committee BUSINESS STRATEGY REVIEW 6
- 8. The combined revenues of the top 20 financially successful football clubs total 4.3 billion Euros. Source: Deloitte Football Money League 2011 BUSINESS STRATEGY REVIEW 7
- 9. Just not cricket The Indian Premier League (IPL) has caused a financial revolution in the previously sedate world of cricket. The IPL can be viewed live on You Tube and, just four years in, has a brand value estimated at $4.1 billion. Its top franchise is the Chennai Super Kings (worth $79.13 million). Source: The Economic Times BUSINESS STRATEGY REVIEW 8
- 10. Top Ten Football Clubs by Revenue (million euros) Real Madrid 438.6 Chelsea 255.9 Barcelona 398.1 AC Milan 235.8 Manchester United 349.8 Liverpool 225.3 Bayern Munich 323.0 Internazionale 224.8 Arsenal 274.1 Juventus 205.0 Source: Deloitte Football Money League 2011 BUSINESS STRATEGY REVIEW 9
- 11. This report was part of Business Strategy Review, Volume 23 Issue 1 - 2012 Visit the website www.london.edu/bsr BUSINESS STRATEGY REVIEW 10