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René Aagaard Andersen
Aabenraa Golfklub
Fra Sponsor til Samarbejdspartner
GAF Årsmøde 2011 René Aagaard Andersen - Aabenraa Golfklub
Fra sponsor til Samarbejdspartner
 Fokus væk fra blot at sælge et skilt til værdi for kunden
 Det er ikke en donation – men en investering
 Vi sælger et produkt – en vare
 Og vi har en attraktiv vare at tilbyde
 Vi har et købestærkt publikum
 Vi er del af et stærkt netværk – 170.000 golfere
GAF Årsmøde 2011 René Aagaard Andersen - Aabenraa Golfklub
Aabenraa Golfklub
 Stiftet 2003 - 18 huller åbnet i 2005
 I dag over 700 medlemmer
 Der spilles årligt ca. 26.000 runder
 Der kommer årligt knap 4000 greenfee gæster
 Vores hjemmeside havde i 2010 over 50.000 besøgende
 I dag over 40 aktive partnere
GAF Årsmøde 2011 René Aagaard Andersen - Aabenraa Golfklub
Aabenraa Golfklub
 Antallet af spillede golfrunder var i 2010 25.667. Dermed bliver vores
Teested skilte minimum eksponeret dette antal gange årligt.
 Dermed bliver vores flag og hul kopper eksponeret ca. 500.000 gang årligt
 Før hver runde opholder en spiller sig ca. 20 minutter på drivingrange for
at varme op. Dermed bliver der slået over 2 millioner bold på vores
drivingrange årligt (Dette er uden de bolde der bliver slået, når et medlem
eller en gæst bare træner på drivingrange.
 Dermed har vi ca. 30.000 spillere forbi vor drivingrange hvert år - hvorved
vor partnere på skillevægge bliver eksponeret minimum det antal gange
årligt.
GAF Årsmøde 2011 René Aagaard Andersen - Aabenraa Golfklub
Aabenraa Golfklub
 Desuden er næsten alle spillere på puttinggreen inden en runde -
dermed bliver flagene på putting green eksponeret ca. 250.000 gange
årligt. Igen er dette tal uden "træningsrunder" på putting green
 Aabenraa Golfklub hjemmeside havde i 2010 var tallet lidt over 50.000
besøgende.
 I 2010 havde hver af vores partnere der vises i vores kørende "Partner"
oversigt på hver side af vores hjemmeside i gennemsnit 1.205 klik fra
vores hjemmeside til deres egen.
GAF Årsmøde 2011 René Aagaard Andersen - Aabenraa Golfklub
Aabenraa Golfklub
 Kontinuerligt udvikle Partnerkonceptet – nye ideer
 Ændret hjemmeside – Nyhedsbreve fra Sponsorer
 Nu kun Elektronisk Klubblad med aktivt indhold
 Firma Golf
 Gratis prøvemedlemskaber til medarbejderne hos
Partnerne
 Network AaGK
 Virksomhedsbesøg
 Direkte kontakt til medlemmerne
 Mulighed for Partnere for at kommunikere nye aktiviteter og
invitere til arrangementer
GAF Årsmøde 2011 René Aagaard Andersen - Aabenraa Golfklub
Network AaGK
GAF Årsmøde 2011 René Aagaard Andersen - Aabenraa Golfklub
Samarbejdsaftaler AaGK
 Højere priser for vores produkt
 Længere løbetid for aftaler
 100% specificeret hvilket produkt vi sælger
 100% specificeret hvilket ”Pay-back” Partneren får
 Årlig opfølgningssamtale med hver Partner – eventuelt
med nye ideer til forbedring af aftalen
 Evt. aktiv opsigelse af aftale fra Partnerens side
GAF Årsmøde 2011 René Aagaard Andersen - Aabenraa Golfklub
Effekt for Aabenraa Golfklub
GAF Årsmøde 2011 René Aagaard Andersen - Aabenraa Golfklub
0
100000
200000
300000
400000
500000
2008 2009 2010
325,000
400,000
475,000
Indtægt fra Partnere
30 Partnere 35 Partnere 40 Partnere
GAF Årsmøde 2011 René Aagaard Andersen - Aabenraa Golfklub

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Sponsorer og samarbejdsaftaler

  • 2. Fra Sponsor til Samarbejdspartner GAF Årsmøde 2011 René Aagaard Andersen - Aabenraa Golfklub
  • 3. Fra sponsor til Samarbejdspartner  Fokus væk fra blot at sælge et skilt til værdi for kunden  Det er ikke en donation – men en investering  Vi sælger et produkt – en vare  Og vi har en attraktiv vare at tilbyde  Vi har et købestærkt publikum  Vi er del af et stærkt netværk – 170.000 golfere GAF Årsmøde 2011 René Aagaard Andersen - Aabenraa Golfklub
  • 4. Aabenraa Golfklub  Stiftet 2003 - 18 huller åbnet i 2005  I dag over 700 medlemmer  Der spilles årligt ca. 26.000 runder  Der kommer årligt knap 4000 greenfee gæster  Vores hjemmeside havde i 2010 over 50.000 besøgende  I dag over 40 aktive partnere GAF Årsmøde 2011 René Aagaard Andersen - Aabenraa Golfklub
  • 5. Aabenraa Golfklub  Antallet af spillede golfrunder var i 2010 25.667. Dermed bliver vores Teested skilte minimum eksponeret dette antal gange årligt.  Dermed bliver vores flag og hul kopper eksponeret ca. 500.000 gang årligt  Før hver runde opholder en spiller sig ca. 20 minutter på drivingrange for at varme op. Dermed bliver der slået over 2 millioner bold på vores drivingrange årligt (Dette er uden de bolde der bliver slået, når et medlem eller en gæst bare træner på drivingrange.  Dermed har vi ca. 30.000 spillere forbi vor drivingrange hvert år - hvorved vor partnere på skillevægge bliver eksponeret minimum det antal gange årligt. GAF Årsmøde 2011 René Aagaard Andersen - Aabenraa Golfklub
  • 6. Aabenraa Golfklub  Desuden er næsten alle spillere på puttinggreen inden en runde - dermed bliver flagene på putting green eksponeret ca. 250.000 gange årligt. Igen er dette tal uden "træningsrunder" på putting green  Aabenraa Golfklub hjemmeside havde i 2010 var tallet lidt over 50.000 besøgende.  I 2010 havde hver af vores partnere der vises i vores kørende "Partner" oversigt på hver side af vores hjemmeside i gennemsnit 1.205 klik fra vores hjemmeside til deres egen. GAF Årsmøde 2011 René Aagaard Andersen - Aabenraa Golfklub
  • 7. Aabenraa Golfklub  Kontinuerligt udvikle Partnerkonceptet – nye ideer  Ændret hjemmeside – Nyhedsbreve fra Sponsorer  Nu kun Elektronisk Klubblad med aktivt indhold  Firma Golf  Gratis prøvemedlemskaber til medarbejderne hos Partnerne  Network AaGK  Virksomhedsbesøg  Direkte kontakt til medlemmerne  Mulighed for Partnere for at kommunikere nye aktiviteter og invitere til arrangementer GAF Årsmøde 2011 René Aagaard Andersen - Aabenraa Golfklub
  • 8. Network AaGK GAF Årsmøde 2011 René Aagaard Andersen - Aabenraa Golfklub
  • 9. Samarbejdsaftaler AaGK  Højere priser for vores produkt  Længere løbetid for aftaler  100% specificeret hvilket produkt vi sælger  100% specificeret hvilket ”Pay-back” Partneren får  Årlig opfølgningssamtale med hver Partner – eventuelt med nye ideer til forbedring af aftalen  Evt. aktiv opsigelse af aftale fra Partnerens side GAF Årsmøde 2011 René Aagaard Andersen - Aabenraa Golfklub
  • 10. Effekt for Aabenraa Golfklub GAF Årsmøde 2011 René Aagaard Andersen - Aabenraa Golfklub 0 100000 200000 300000 400000 500000 2008 2009 2010 325,000 400,000 475,000 Indtægt fra Partnere 30 Partnere 35 Partnere 40 Partnere
  • 11. GAF Årsmøde 2011 René Aagaard Andersen - Aabenraa Golfklub