This document proposes sponsoring the Platu 25 Mundo Marino sailing team for the 2010-2011 season. The objectives are to provide strong marketing arguments for the sponsor, retain and find new customers, increase sales, and display products. The team aims to finish on podiums in national races and top ten in the world championship. Media coverage would include national newspapers and sailing magazines. Advertising opportunities include areas on the boat, sails, rigging, crew clothing, and trailer. A budget section provides estimated costs. Additional promotional activities are also proposed.

1. Sponsor project 2011
Beneteau Platu25
Spanish season

2. Index
Introduction – The boat
– The Class
The Team
Honors
Objectives
The proposal
Media coverage
Advertising items
Budget
Other supports
Platu25 2010-2011 Season.

3. Introduction – The Class
Platu25 2010-2011 Season.
The Platu25 Class is an ISAF recognized Class since November 2005. The International Platu25
Class Association (known as IPCA) is trying to promote and develop the Platu25 Class throughout the
world. As a Recognized Class under ISAF, the IPCA shall conform to the jurisdiction and requirements
of ISAF and the International Class regulations. The IPCA Constitution, the By-laws and other
regulations are binding on all members, and all registered Platu 25's shall conform to Class Rules and
any limitations imposed by the IPCA and ISAF. NPCA means the National Platu Class Association
organized inside the individual countries and officially recognized by the IPCA.
The International Board shall consist of one (1) member appointed by each officially recognized
NPCA, the Chairman, Secretary and Treasurer. Each International Board member shall have one (1)
vote. In addition, each International Board member appointed by an NPCA shall have one (1) vote for
every five (5) boats owned by members of their respective NPCA and for which the IPCA has issued a
yearly sticker. No NPCA shall ever be allowed to cast more than 42.5% of the total votes available at
that meeting.
The International Board shall have the power to select any person or entity to assist it whether a
member or not, but such a member shall have no vote on the International Board. The Annual General
Meeting (AGM) shall take place at a date which adequately precedes the documentation submission
date for the annual General meetings of the ISAF. The choice of venue is optional, but shall take into
account the ease of attendance of the majority of national representatives. At Meetings of the
International Board five (5) members shall form a quorum.

4. This yacht is designed as a moderated cost, fast but easily handled, one design club racer. It
is also capable of being raced in the IMS Racing Division with few minor addition to the
otherwise empty interior to suit IMS Regulations.
Farr Yacht Design, Ltd. was commissioned to design the Platu as a racing sailboat suitable for
teaching sailing skills and racing skills to “new sailors”. The yacht will be fast and sporty with
no interior fit out as it is intended for day racing only. The light displacement hull shape
combines a long waterline, fine bow sections and powerful stern sections, all carefully
balanced to deliver exceptional performance. The combinations of wide, flaring topsides that
increase the effective stability from crew weight and a highly refined keel geometry will give the
high stability essential for a well-rounded, light displacement design.
The SG cast iron keel design has evolved from the keels seen on our most recent Whitbread
designs featuring a large bulb carefully integrated into a slender fin. The highly refined rudder
profile and sections shapes, unique to Farr designs, call for a carbon rudder stock, glass and
foam rudder blade.
An efficient, no nonsense deck layout has been designed to make the yacht easy to sail for
either the novice or regatta veteran. Complete with sail and rig controls, emphasis has been
placed on the careful placement of gear.
Configuration of a double swept-spreader, fractional rig with short over-lapping headsail and
large mainsail will allow for a high performance rig that is strong and reliable yet allows for
effective adjustment of sails for varying wind conditions. The large spinnaker is set on an
“over-length” pole.
Introduction – The boat
Platu25 2010-2011 Season.

5. Platu 25
Platu25 2010-2011 Season.
The Team.

6. Platu 25
2010 Summary
•2nd Classified. Mediterranean League.
•10th Classified. World Championship.
•1st Classified. Alicante Tabarca Trophy.
•3rd Classified. S.M. La Reina Valencia Trophy.
•3rd Classified. Spain Cup.
Platu25 2010-2011 Season.
Honors

7. Sponsorship objectives:
• Provide strong arguments to the sponsor’s marketing campaign.
• Retain customers and partners.
• Find new customers.
• Increase sales.
• Display the products.
Objectives of the Team in the 2010 championships :
• Get the best results ending on the podium at each national race, and inside the
world championship “top ten”.
• Promote the spirit of racing to be the best as could be.
• Fortify the image from our sponsor brand.
Platu25 2010-2011 Season.
Objectives

8. This proyect pretends to be an impact tool directly to the customer, an effective
choice for the sponsor marketing at our working area.
We request the Platu 25 Mundo Marino Team sponsorship, for the season
2010-2011 at the folowing championships:
Valencia Mediterranean Championship League:
•9 races (one each month). From September 2010 to June 2011.
National Championships:
•Campeonato de España. Marbella. May 2011.
•Trofeo Rolex. Valencia. June 2011.
•Trofeo S.M. la Reina. Valencia. June 2011.
•Trofeo Tabarca. Alicante. July 2011.
International Championships:
•World Championship. Austria. July 2011.
Platu25 2010-2011 Season.
Our proposal.

9. TV
Online press
Official sailing websites
Platu25 2010-2011 Season.
Media.

10. Media Cities of presence Number of copies # of Appearences
Marca Madrid General 564.248 28
As Madrid General 249.689 53
El Mundo Deportivo Barcelona General 157.423 24
Sport Barcelona General 160.370 4
ABC Madrid General 378.965 18
El Mundo Madrid General 379.657 2
Diario 16 Madrid General 48.512 27
Las Provincias Valencia 51.416 5
Diario de Cádiz Cádiz 35.242 11
Mundo de Baleares Mallorca 16.403 14
Diario de Mallorca Mallorca 28.730 8
Sur Málaga 47.420 16
Platu25 Temporada 2010-2011
Media – National press

11. Media Cities of presence Number of copies # of Appearences
100 x 100 Regata Barcelona 15.000 95
Bitácora Barcelona - 20
El Mundo Náutico Mallorca - 20
Nautic Press Barcelona - 4
Navegar Madrid 12.254 54
RCNVB Barcelona - 12
Skipper Barcelona 14.546 8
Yate Barcelona 13.082 25
Note: Mundo Marino 2009 information.
Platu25 Temporada 2010-2011
Media - Magazines

12. Area Available
1. Spy 25 m² aprox.
2. Genoa 10 m² aprox.
3. Mayor 20 m² aprox.
4. Boom 1 m² aprox.
5. Casco Area 1 3,5 m² aprox.
6. Casco Area 2 2,5 m² aprox.
1
2
3
4
5 6
Platu25 2010-2011 Season.
Advertising items.

13. Sails
Main - €
Genoa - €
Spinnaker - €
Boat
Zone 5 - €
Zone 6 - €
Deck - €
Boom - €
Rigging
Flag - €
Trailer
Stickers - €
Flag -€
Stand - €
Crew clothing
Polo -€
Short -€
Top -€
Platu25 2010-2011 Season.
Budget.

14. Platu25 Season 2010-2011
Examples.

15. Additional activities to promote your brand, such as events, sailing lessons, corporate
sailing, party guests, launching presentations, spectator boats, stands…
Platu25 2010-2011 Season.
Other supports