The document discusses strategies for hotels to increase direct business from RFPs on their own websites. It recommends lowering barriers for buyers by using auto-login and pre-loaded RFPs. It also suggests maintaining a sales focus by optimizing call-to-action buttons and placement. Additionally, it advises speaking to specific buyer types by tailoring RFP forms and using "smart forms" that only display relevant fields to improve the user experience. The goal is to make it easy for buyers to submit RFPs directly to hotels.
Learn more about the planner perspective as shared at our Cvent CONNECT conference in order to better serve your clients and drive more group business at your hotel or property.
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Managing RFPs is the first step to achieve procurement excellence, and it is often manual (read Excel, Word, and Outlook-driven) and time-consuming.
Check how sourcing, procurement, and vendor management leaders can rapidly and effectively collect vendor responses using RFPflow – a native app built for ServiceNow.
https://aavenir.com/resources/aavenir-rfpflow-request-for-proposal-management-for-servicenow/
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- And how to do so as quality site sessions are coming at more of a premium?
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Learn more about the planner perspective as shared at our Cvent CONNECT conference in order to better serve your clients and drive more group business at your hotel or property.
Accelerating partnerships and generating revenue with API managementtnooz
Join International Hotels Group (IHG), which owns 4,600+ hotels and 11 brands, for a FREE Tnooz-Intel Services webinar that explores IHG’s international partner program and the company’s success at speed-to-market and revenue growth while maintaining customer loyalty.
In this webinar, you will learn:
How agile technology can transform your business to scale with more partnerships in less time
Why a flexible API management layer is critical for driving value for partners and customers
How opening your data through APIs can result in increased ROI and revenue gains
Panelists for the webinar are:
Ryan Hudgins, performance marketing manager, InterContinental’s Global Affiliate Program
Rob Zazueta, director of platform strategy, Intel Services
Kevin May, editor and moderator, Tnooz
Gene Quinn, CEO and producer, Tnooz
This webinar takes place on Thursday 18 September 2014.
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Organic Search is the effective and cheap fuel that’s built to sustain your acquisition engine for years. Learn how Google search works and what you need to do today to ensure your users can discover your website easier through Search Engine Optimization.
What is SEO and why should I care?
How does Google search work?
Making the business case for SEO and SEO integration
Hot topics for the future
What to do about them so you can sleep at night
- Voice search
- Mobile and emerging technologies
- The ever-shrinking organic SERP
(Mostly) Free SEO Tools >> http://bit.ly/seo-tools-2018
Event >> https://www.thevalleymke.org/events/seo
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You don’t have to be a big enterprise to succeed in the digital economy. Establishing an ecosystem of partners is a powerful way to access valuable external innovation—and create apps you might never have imagined on your own APIs. Even small teams can innovate quickly and build ecosystem momentum.
In this webcast, we’ll examine how a partner enablement model upgrades your ability to build ecosystems.
View the video recording here: https://youtu.be/5D_Vy0UiJvQ
Listen to the podcast version here: http://bit.ly/1QQCOBj
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Customer Experience is the most important aspect in B2B marketing. Yet, B2B companies still struggle with how to incorporate a customer-centric approach to marketing—one where every decision made surrounds the customer and their experience. What we often forget in B2B marketing is that although the target audience is a business, there is still a human within that business making the decisions. Human connections are made through emotions and the struggle to connect in a digital world continues to be a challenge. However, the B2B companies that are able to evolve and incorporate a new way of thinking will win in the digital landscape.
InnovationFundXpo is the world's 1st all-in-1 entrepreneur expo marketplace with built-in marketing automation, and online training.
www.innovationfundxpo.com
5 Reasons Why the RFP Process is Essential for Improving Sourcing ROIAavenir
Managing RFPs is the first step to achieve procurement excellence, and it is often manual (read Excel, Word, and Outlook-driven) and time-consuming.
Check how sourcing, procurement, and vendor management leaders can rapidly and effectively collect vendor responses using RFPflow – a native app built for ServiceNow.
https://aavenir.com/resources/aavenir-rfpflow-request-for-proposal-management-for-servicenow/
- What should a digital marketer's response be?
- How do we keep website conversions and leads high?
- And how to do so as quality site sessions are coming at more of a premium?
YieldKit: The Performance Marketing AggregatorJens Breimaier
Short overview on YieldKit's products and services. YieldKit aggregates publisher's performance marketing revenue streams and helps them to optimize their website's monetization.
Mobile Ad Monetization for Games | Christian CalderonJessica Tams
Delivered at Casual Connect USA 2016. Ad monetization is a relatively mysterious activity for most startups, and has become increasingly more important for a majority of developers these days. Ketchapp has launched hundreds of titles that have been played by over 500 million people around the world. Join this session with Ketchapp's chief revenue officer Christian Calderon to discover how startups can be more effective in their monetization strategies.
Slides from the Salesforce Innovation Morning event organized in Helsinki and Stockholm by Fluido, the #1 Digital Customer Experience and Salesforce specialist in the Nordics, together with its partners Musqot, Zero Keyboard, Documill, and Oneflow.
2. What Buyers Want …
• Standardized RFP process (consistent user experiences)
• User-friendly forms
• Rapid RFP response
• Ability to compare / manage multiple RFPs
• Global access to info
• Fewer passwords / auto login
• Ability to re-purpose RFPs (No more rekeying)
Brought to you by ELITE MEETINGS INTERNATIONAL
3. What Suppliers Want…
• Direct business
• Access to new buyers
• Quality RFPs/RFP data (enough info to build a proposal)
• Seamless integration with sales & catering systems
(i.e. Delphi/Daylight)
• Reporting
Brought to you by ELITE MEETINGS INTERNATIONAL
4. What is SpeedRFP?
Cloud based RFP management system for the Hotel and
Planner Community
Brought to you by ELITE MEETINGS INTERNATIONAL
5. Broadmoor.com PHGMeetings.com VisitCOS.com EliteMeetings.com
*API available for integration with
other Sales & Catering
Same form on multiple management systems.
channels managed in
one easy location.
Brought to you by ELITE MEETINGS INTERNATIONAL
6. SpeedRFP at a Glance
• Created 2010
• APEX compliant
Over 4,000 hotels accept SpeedRFP 19,750+ buyers are using SpeedRFP
Brought to you by ELITE MEETINGS INTERNATIONAL
7. SpeedRFP Buyer Growth
19,758
Growing by an average of 75 members a day
Brought to you by ELITE MEETINGS INTERNATIONAL
8. SpeedRFP Buyer Profile
19,750+ SpeedRFP buyer members (increasing by 75 per day)
86% Direct buyers (versus 3rd party)
70% Of which are non-professional planners
142 Avg # of attendees per event
3 Avg # of nights per event
$243 Avg rate per room night
Avg # of hotels per SpeedRFP
1.7 (5.6 Avg # of hotels per EliteMeetings.com)
Brought to you by ELITE MEETINGS INTERNATIONAL
9. SpeedRFP Lead Time
Q1 2012
• 29% Six months (or less)
• 58% One year +
Brought to you by ELITE MEETINGS INTERNATIONAL
10. Buyers prefer to purchase direct.
3rd party
+ > directory websites
“Since replacing our previous online RFP form with SpeedRFP, the number and quality
of RFPs Destination Hotels & Resorts received has increased exponentially.”
Andre Fournier
Senior VP of Sales & Marketing
Destination Hotels & Resorts
Brought to you by ELITE MEETINGS INTERNATIONAL
11. Adoption of Online RFP Tools
(Buyers)
Use eRFP tools
Do not use eRFP tools
2009 2011 2012
Elite Meetings Elite Meetings
survey survey Elite Meetings survey
Brought to you by ELITE MEETINGS INTERNATIONAL
12. 4 strategies for eRFP conversion
How to keep buyers on your hotel site, and increase the
odds of them coming back?
Brought to you by ELITE MEETINGS INTERNATIONAL
13. 1) Lower the barrier
• Auto login
• Access to rewards programs
(i.e. Hilton, Starwood, The Ritz-Carlton Hotel Company)
• Access to preloaded RFPs
(i.e. Active Network, simpleView, SpeedRFP)
Brought to you by ELITE MEETINGS INTERNATIONAL
14. 2) Maintain sales focus
• Be sure you have clear call-to-action
• Buttons are clicked more than hyperlinks
• Keep call to action above the fold
• Consistent RFP button placement = more RFPs
Every 3 times a SpeedRFP
button is clicked, 1 RFP is
submitted.
Brought to you by ELITE MEETINGS INTERNATIONAL
15. 3) Speak to your customer
• Create specific RFP forms for
each buyer type
SpeedRFP 2.0 shows a 52%
increase in RFP volume for
partners using specific Meeting,
Wedding, and Social Event forms.
Brought to you by ELITE MEETINGS INTERNATIONAL
16. 4) Use “smart” forms
• Forms should only show relevant fields
based on user needs
• Less is Better
Brought to you by ELITE MEETINGS INTERNATIONAL
17. Recap:
1) Lower the barrier 2) Maintain sales focus
3) Speak to your customer 4) Use “smart” forms
Brought to you by ELITE MEETINGS INTERNATIONAL
18. Thank you
Alda Egurrola-Wienke
Regional Director, EMEA & Asia
Elite Meetings International
+34 946 240 026
aegurrola@elitemeetings.com
www.SpeedRFP.com
Brought to you by ELITE MEETINGS INTERNATIONAL