1. Navicelli
a canal for boating
between tradition and development
SpA Navicelli di Pisa

2. CONTEST OF PRESENTATION:
• THE NAVICELLI CANAL
• FUTURE DEVELOPMENT
• SPA NAVICELLI DI PISA
• YACHTING LAB NAVICELLI
• MAIN ACTIVITIES

3. SPA NAVICELLI DI PISA
Publicly-owned Society
(33% City of Pisa, 33% Province of Pisa and 33% Chamber of Commerce,
Industry and Craft of Pisa)
Founded in 1982
The Canal Port Authority:
Management and administration of the
state-owned assets
Maintenance and dredging of the Canal
Coordination and control of the
navigation

4. THE NAVICELLI CANAL
The navigable waterway built in Medician epoch (1560-1576)
by Cosimo I de’ Medici, to connect the port of Livorno to Pisa

5. AREA OF NAVICELLI

6. Length (m)Length (m) Width (m)Width (m) Depth (m)Depth (m)
NAVICELLI CANALNAVICELLI CANAL 17.00017.000 3333 33
PORT OF PISAPORT OF PISA 200200 7070 33
Port’s infrastructurePort’s infrastructure
1 travel-lift to launch and towing1 travel-lift to launch and towing
Quay of about 600 mQuay of about 600 m
6 others quays along the canal6 others quays along the canal
1 railway track on the dock’s quay connected to the1 railway track on the dock’s quay connected to the
Italian railway networkItalian railway network
Close to main roads and motorwaysClose to main roads and motorways
Close to the airportClose to the airport

7. THE MOST IMPORTANT SHIPYARDSTHE MOST IMPORTANT SHIPYARDS
(Navicelli Canal Area)(Navicelli Canal Area)
www.leopardyachts.itwww.leopardyachts.it
www.cantieridipisa.itwww.cantieridipisa.it
www.socnavalepisa.itwww.socnavalepisa.it
www.rossinavi.itwww.rossinavi.it
www.gasandheat.itwww.gasandheat.it
SOCIETA’ NAVALE PISA

8. FUTURE DEVELOPMENT
SVILUPPO NAVICELLI SPA
DARSENA
PISANA
CONSORZIO
“I NAVICELLI”
NAVICELLI SPA DEVELOPMENTNAVICELLI SPA DEVELOPMENT 480.000 sq.m.480.000 sq.m.
DOCK OF PISA (CNA)DOCK OF PISA (CNA) 56.000 sq.m.56.000 sq.m.
CONSORZIO “I NAVICELLI” (CNA)CONSORZIO “I NAVICELLI” (CNA) 70.000 sq.m.70.000 sq.m.

9. • total development area: over 600.000 sq.m.
• shipbuilding area: 270.000 sq.m.
• office/laboratory/services area : 125.000 sq.m.
• logistics area: 40.000 sq.m.
• new port-new dock 500mx80m: 40.000 sq.m.
• new companies in the area: about 50
• increasing employment by 100%
NAVICELLI AREA DEVELOPMENT

10. NEW ARRIVALS
SVILUPPO
NAVICELLI
CODECASACODECASA
OVERMARINEOVERMARINE
CANTIERE NAVALE VIRDECANTIERE NAVALE VIRDE
I NAVICELLII NAVICELLI
CONSORZIO DARSENA PISANA
COMPAGNIA INTERPORTUALE PISANACOMPAGNIA INTERPORTUALE PISANA
ESPERIA YACHTESPERIA YACHT
SOCIETA’ NAVALE PISANASOCIETA’ NAVALE PISANA
PELAGOSPELAGOS

11. MAGIA SRLMAGIA SRL
STARBOATSTARBOAT
GINGIN
COMPOSITE MARINE TECNOLOGY 300COMPOSITE MARINE TECNOLOGY 300
NAUTICA LUPINAUTICA LUPI
IDROMARINE SRLIDROMARINE SRL
MASTER SHIPMASTER SHIP
EFFEBIEFFEBI
CGACGA
BENETTI SAIL DIVISIONBENETTI SAIL DIVISION
GRUPPO FASHION YACHTSGRUPPO FASHION YACHTS
CONSOSRZIO I NAVICELLICONSOSRZIO I NAVICELLI
NEW ARRIVALS

12. THE ITALIAN MARINE INDUSTRY
Performance of total turnover 2000/2009

13. THE ITALIAN MARINE INDUSTRY
Performance of total turnover 2000/2009
VALUES
OF 4/5
YEARS
BEFORE

14. THE ITALIAN MARINE INDUSTRY
Detailed breakdown of total turnover 2000/2009
year 2009year 2009 change % 09-08change % 09-08
Domestic production for theDomestic production for the
domestic marketdomestic market
€€ 1.729.390.0001.729.390.000 -34,7%-34,7%
Domestic production for exportDomestic production for export €€ 1.815.800.0001.815.800.000 -22,0%-22,0%
Domestic productionDomestic production €€ 3.545.190.0003.545.190.000 -28,7%-28,7%
ImportImport €€ 702.350.000702.350.000 -41,8%-41,8%
Balance export - importBalance export - import €€ 1.113.450.0001.113.450.000
Total turnoverTotal turnover €€ 4.247.540.0004.247.540.000 -31,4%-31,4%

15. SUPERYACHT MARKET
ORDER TREND 2000/2009
Source UCINA
ItalyGlobal production

16. SUPERYACHT MARKET BY COUNTRY
Italy
Netherlands
United Kingdom
Rest of the world
USA
Taiwan
SUPERYACHT MARKET BY COUNTRY (2009)

17. THE WORLD PRODUCERS OF
MEGA YACHTS BY COMPANY
Source: The super yachting index (2008)
Six out of ten of the largest Mega Yacht producers are Italian and are
produced between Viareggio and Livorno

18. ORDER/DELIVERY REPORT FOR
YACHTS OF MORE THAN 30 M
Currently there is a decrease in actual orders
Source Navigo

19. THE TUSCAN SHIPBUILDING INDUSTRY
NUMBERS OF THENUMBERS OF THE
CHAINCHAIN
n° Companies: 2.815n° Companies: 2.815
n° Operators: 14.923n° Operators: 14.923
Average size: 5.3Average size: 5.3
THE SHIPYARDSTHE SHIPYARDS
n° Companies: 61n° Companies: 61
n° Operators: 1.136n° Operators: 1.136
Average size: 18.6Average size: 18.6

20. YACHTING LAB NAVICELLI
Center Service and Boating Research
TRANSFER
KNOW-HOW and
TECNOLOGY
INTEGRATION
AREA
VALUE ADDED
SERVICES
Integrated approach to be competitive in the global market

21. PROJECTS
In support of innovation
LIFE CYCLE OF YACHT
SOMAIN (new standard of sustainability and governance for the supply chain)
LIFE CYCLE OF YACHT
SOMAIN (new standard of sustainability and governance for the supply chain)
PROPULSION SYSTEMS
CHAIN HYDROGEN PROJECT
PROPULSION SYSTEMS
CHAIN HYDROGEN PROJECT
ENERGY
APEA NAVICELLI 2020 (Environmentally aware production environment)
SMART GRIDS NAVICELLI (“Smart” distribution networks)
ENERGY
APEA NAVICELLI 2020 (Environmentally aware production environment)
SMART GRIDS NAVICELLI (“Smart” distribution networks)
Transfer of KNOW-HOW
MISTRAL (Portal to support High Mediterranean marine)
Transfer of KNOW-HOW
MISTRAL (Portal to support High Mediterranean marine)

22. MISTRALMISTRAL
Portal to support the high Mediterranean marinePortal to support the high Mediterranean marine
Platform to facilitate the transfer of know how and technologies among the
players in the marine industry
Portal structured in two different portals according to the boating
industry reference, and then the end users:
-SITE/COMPANY
-YACHTSMAN
Mistral Portal
Business / user
Logical levels of the portal
INFORMATIVE AREA

23. MISTRAL
Offered services
User Profile

24. SERENA
International cooperation in employment
The Project SE.RE.NA is an European Project, funded from the
Community Programme of International Cooperation Italy – France.
MAIN OBJECTIVE:
To strengthen the work of public employment services to help
develop the marine industry
PARTNERS:
Provence of La Spezia, Agenzia Liguria Lavoro, Agenzia Regionale
per il Lavoro Regione Sardegna, Provence of Lucca, Province of
Pisa, AFPA, Pole Emploi, Provence of Sassari
Activities of the SPA NAVICELLI DI PISA
- Individuation of new people working in the marine industry
- Updating professionals in the territory of Pisa
- Sharing professional mapping in the marine industry in Pisa

25. Become a productive area for renewable energy sources and thus minimizing
the tracking matrix of environmental pollution
APEA NAVICELLI 2020
PRODUCTION AREA EQUIPPED FOR
ENVIRONMENT
SpA Navicelli di Pisa sole operator of the area
1) Route to certification
2) Dissemination and awareness
3) Seeking funding for operation and works

26. APEA NAVICELLI
Productive and Environmentally Equipped Area
WORKS ALREADY CONTRACTED AND COMMENCED AND
FINISHED BY 31/12/2011
1) Covered parking (platform roof) with integrated photovoltaic power rating of 20 kW:
• Photovoltaic power rated at 19,8 kWp
• Rainwater conveyed to a tank (about 16.000 cubic meters) of service for
users of public buildings
Contract to TOSCANA ENERGIA GREEN SPA
2) Plant production of renewable energy from microeolico:
• 2 wind turbines rated at 6 kW positioned on the Navicelli’s buiding
Contract to TOSCANA ENERGIA GREEN SPA
3) Noise barriers with attached solar panels and LED light
sources
2 noise barriers to a linear length of about 80 m
Photovoltaic power rated at 5.5 kWp
Contract to URBAN TECH

27. In cooperation with Sviluppo Navicelli, ENEL, Department of Electrical Systems and
Automation University of Pisa, the University of Siena, PIN Scrl
SMART GRIDS NAVICELLI
Development of innovative network management based on thermal and
electrical energy storage technology development
Barack Obama:
“Smart Grids City is the
first step toward building
the grid of the future”
OPTIMIZATION OF THE MANAGEMENT OF FLOWS OF POWER ON THE
WEB

28. BIOSED
In cooperation with CNR-ISE, Ambiente s.c., Departement of Civil
Engineering of the University of Pisa
Recovery and reuse of dredged and contaminated sediments coming from canals for
ENVIRONMENTAL RESTORATION
Sediments with high quality chemical andSediments with high quality chemical and
physicalphysical
(sligthly polluted)(sligthly polluted)
LANDFARMINGLANDFARMING
PHYTOREMEDIATIONPHYTOREMEDIATION
Sediments with poor quality chemical andSediments with poor quality chemical and
physicalphysical
(highly polluted)(highly polluted)
HYDROCYCLONEHYDROCYCLONE

29. PILOT PROJECT LANDFARMING AND
BIOPILA
In cooperation with Biology of the University of Pisa
Pilot project that concentrates on the reclamation of the
sludge dredged from the canal using the inocula that can
reduce the concentration of the organic pollutants easily
biodegradable aerobically
Testing new methods of treatment:
LANDFARMING
BIOPILA

30. REQUALIFICATION BOAT
ALGA
The use of the boat ALGA, owned by the Navicelli SpA, as LABORATORY- BOAT
Testing highly innovative solutions on board thus providing
added value in the yacht production chain
Main topics: Safety, Accessibility, Use of renewable energy,
Energy conservation, New propulsive system, etc.

31. In cooperation with Department of Electrical Systems and Automation of the
Faculty of Engineering, University of Pisa
APU with hydrogen as energy carrier:
⇒Value of silence
⇒Most promising from the point of view of energy
storage density available
CHAIN HYDROGEN PROJECT
Line systems for hydrogen fuel cells:
• Provide power for small motors for electric
propulsion
• Provide power for auxiliary loads on board
the yacht (<25m)

32. ENERGY
CERTIFICATION
Study and presentation of a energetic classification system to estimate the polluting
emissions from a boat, its ecological requirements and the environmental agreement
Assigning a class to each yacht, from the
most efficient to the most inefficient from
and energy perspective (based on the
energy certification model of buildings)

33. born from the cooperation with the internal network of Tuscan Service Centers
for boating
SOMAIN
Subsystems and innovative materials for the
integrated management of the lifecycle of the craft
Sustainable innovation: real value added
BOAT'S SUSTAINABILITY DURING THE ENTIRE LIFE CYCLE
new standards of sustainability and governance
new methods and environmentally sound technologies applied to the
macroprocess of the life cycle of a boat
PLANNING PRODUCTION MAINTENANCE DISPOSAL

34. INNOVATION HUBS
- Achievement of Innovation Hub for the yachting of
Tuscany (PIN)
- Achievement of Competence Hub for the Domestic
Tuscan System in field of Furniture, Camper and
boating (CENTO)
Predisposition to technologic and organisation
conditions to support research programs, technologic
transfer and fruition of innovative services from the
trade enterprises
Use knowledge and experiences for the competitive
trade strengthening with innovation

35. FREIGHT ON THE CHANNEL
Reactivation the Navicelli Canal for transport of goods
• Interception of the
Mediterranean routes
• Access point for the
Tyrrhenian waterway

36. MARCO POLO PROJECT
Salaise Sur Sanne (FR) – Dock of Pisa
Glass transport for the Saint Gobain works
940 tons of glasses per trip 1 ship = 32 lorries
Reduction in transport’s charge and polluting emissions
32 lorries = 45.000 euros 1 boat = 30.000 euros
32 lorries = 50 tons of CO2 1 boat = 20 tons of CO2

37. PROJECTS
To support the development of the
area
MARKETING
The institutional missions and incoming activities
MARKETING
The institutional missions and incoming activities
TRAINING
Uncountable of specific training for the yachting
TRAINING
Uncountable of specific training for the yachting
LOGISTICS
Development of the logistics system
LOGISTICS
Development of the logistics system
TOURISM / ENVIRONMENT
The Bike Path
The Vessel
TOURISM / ENVIRONMENT
The Bike Path
The Vessel

38. MARKETING
In the last two years the Navicelli Spa has
increased, with the new Research Center
Yachting Lab, the marketing activities have
increased internationally by being present
at :
INSTITUTIONAL MISSONS ABROAD
• CHINA (Expo Shangai 2010)
• BRAZIL
INCOMING ACTIVITIES
• THAILAND
• CHINA

39. TRAINING
The Navicelli Spa promotes and contributes to the
achievement of training courses on boating, with the
collaboration of agencies and companies:
•Training of professional (varnishers, carpenters,
joiners, etc.)
•Management training (marketing and
communication, lean thinking, quality, etc.)
•Training courses of cabin crew
•Safety

40. International Airport
G. Galilei
Central railway
Canal of Navicelli:
•Length: 33m
•Width: 17.000m
•Depth: 3m
Spa Navicelli of Pisa
(Dock of Pisa)
Arno River
Junction:
•Motorway A12 Genova–Livorno
•SGC FI-PI-LI (Firenze-Pisa-Livorno)
•SS1 Aurelia
LOGISTICS SYSTEM OF PISA
Arno River
Junction:
•Motorway A12 Genova–Livorno
•SGC FI-PI-LI (Firenze-Pisa-Livorno)
•SS1 Aurelia
Canal of Navicelli:
•Length: 33m
•Width: 17.000m
•Depth: 3m
Arno River
Junction:
•Motorway A12 Genova–Livorno
•SGC FI-PI-LI (Firenze-Pisa-Livorno)
•SS1 Aurelia
International Airport
G. Galilei
Canal of Navicelli:
•Length: 33m
•Width: 17.000m
•Depth: 3m
Arno River
Junction:
•Motorway A12 Genova–Livorno
•SGC FI-PI-LI (Firenze-Pisa-Livorno)
•SS1 Aurelia
Spa Navicelli of Pisa
(Dock of Pisa)
International Airport
G. Galilei
Canal of Navicelli:
•Length: 33m
•Width: 17.000m
•Depth: 3m
Arno River
Junction:
•Motorway A12 Genova–Livorno
•SGC FI-PI-LI (Firenze-Pisa-Livorno)
•SS1 Aurelia Central railway
Spa Navicelli of Pisa
(Dock of Pisa)
International Airport
G. Galilei
Canal of Navicelli:
•Length: 33m
•Width: 17.000m
•Depth: 3m
Arno River
Junction:
•Motorway A12 Genova–Livorno
•SGC FI-PI-LI (Firenze-Pisa-Livorno)
•SS1 Aurelia Central railway
Spa Navicelli of Pisa
(Dock of Pisa)

41. THE WATER CIRCUIT
Fluvial-Maritime Routes: Port of Livorno – Interport A. Vespucci – Dock of Pisa –
Port of Marina Di Pisa

42. THE WATER CIRCUIT
Navicelli Canal
Spa Navicelli di Pisa
(Dock of Pisa)
Car park “Il Faldo”
Floodway Canal:
•Length Livorno-
Pontedera: 28.5 km
Tuscan Interport Amerigo Vespucci
Port of Livorno
Junction:
•Motorway A12
Genova–Livorno
•SGC FI-PI-LI
(Firenze-Pisa-
Livorno)
•SS1 Aurelia
Spa Navicelli di Pisa
(Dock of Pisa)
Junction:
•Motorway A12
Genova–Livorno
•SGC FI-PI-LI
(Firenze-Pisa-
Livorno)
•SS1 Aurelia
Floodway Canal:
•Length Livorno-
Pontedera: 28.5 km
Spa Navicelli di Pisa
(Dock of Pisa)
Junction:
•Motorway A12
Genova–Livorno
•SGC FI-PI-LI
(Firenze-Pisa-
Livorno)
•SS1 Aurelia
Car park “Il Faldo”
Floodway Canal:
•Length Livorno-
Pontedera: 28.5 km
Spa Navicelli di Pisa
(Dock of Pisa)
Junction:
•Motorway A12
Genova–Livorno
•SGC FI-PI-LI
(Firenze-Pisa-
Livorno)
•SS1 Aurelia
Tuscan Interport Amerigo Vespucci
Car park “Il Faldo”
Floodway Canal:
•Length Livorno-
Pontedera: 28.5 km
Spa Navicelli di Pisa
(Dock of Pisa)
Junction:
•Motorway A12
Genova–Livorno
•SGC FI-PI-LI
(Firenze-Pisa-
Livorno)
•SS1 Aurelia
Port of Livorno
Tuscan Interport Amerigo Vespucci
Car park “Il Faldo”
Floodway Canal:
•Length Livorno-
Pontedera: 28.5 km
Spa Navicelli di Pisa
(Dock of Pisa)
Junction:
•Motorway A12
Genova–Livorno
•SGC FI-PI-LI
(Firenze-Pisa-
Livorno)
•SS1 Aurelia
Navicelli Canal
Port of Livorno
Tuscan Interport Amerigo Vespucci
Car park “Il Faldo”
Floodway Canal:
•Length Livorno-
Pontedera: 28.5 km
Spa Navicelli di Pisa
(Dock of Pisa)
Junction:
•Motorway A12
Genova–Livorno
•SGC FI-PI-LI
(Firenze-Pisa-
Livorno)
•SS1 Aurelia

43. THE FLUVIAL VESSEL
In cooperation with Il Navicello - Servizi Fluviali, Linnea Soc. Coop. a r.l., Grifone
Vacanze, Consorzio Nautica Pisana
School trip (2009)
Educational and cultural tours – along the stretch
Dock of Pisa-Tombolo
Cruises Livorno - Pisa (2010)
Mini-cruises for the passengers of cruise
ship calling at Livorno. They can reach the
historic center of Pisa by a pleasant boat
ride.

44. THE BIKE PATH
Every year the society organizes, on the second Sunday of October, a classic bike
ride along the Canal
In cooperation with FIAB
Bike path adjacent to the canal is about 17 km long
Varied natural landscape which surrounds the Canal, continuiting on from the diverse
range of wildlife and vegetation found in the Migliarino S. Rossore Park

45. SpA Navicelli di Pisa
Navicelli
a canal for boating
between tradition and development