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SOUTH KOREA NATIONAL
IDENTITY
Ana Roldán
How would you describe
South Korea?
REPUBLIC OF KOREA
• Location
• Capital: Seoul
• 2018 Winter Olympics
• Well-known brands
CIA. The World Factbook. (2016). South Korea. Retrieved from https://www.cia.gov/library/publications/the-
world-factbook/geos/ks.html
• War  China, Japan, North Korea
• Seoul #39  Quality of life index ranking
NUMBEO. (2016.). Quality of Life Index Rate. Retrieved from http://www.numbeo.com/quality-of-
life/rankings_current.jsp
SUMMER
• Traditional family
• National Identity:
-traditions
-food
-language
-culture
• Take off shoes
• Recipes with Mexican ingredients
• Speak Korean with her family
• K-dramas
• Koreans:
-Attitude (learning/improving)
-Discipline and perseverance
-Considerate
• X religion
Language
• Sounds softer
• Intonation patterns
• Conversation: keep distance
• Right to the point
• New Year’s Day
• Traditional food
• First day of lunar Korean calendar
Office Holidays. (n.s.). Korean New Year. Retrieved from
http://www.officeholidays.com/countries/south_korea/lunar_new_year.php
Shocking
• Girls painting nails  prostitutes
• Only one relationship
• Girls don’t go out
GRACE
• Koreans:
-Organized, studious
-Eating Kimchi
-hanbok
-talking straightforward
-patterns
-symbolism of colors
• Yellow 
• Black 
• White 
• Green/Blue 
• Red 
Japan visitor. (s.f.). Traditional Korean Patterns and Symbols. Retrieved from
http://www.japanvisitor.com/korea/korea-culture/korea-trad-pattern
• Green 
• Red 
• Yellow 
• White 
• Black 
-Extremely proud
-Reciprocating
TRAVELLING
• BUSINESS ETIQUETTE
-slight bow and handshake
-address by title
-business card
MatadorNetwork. (2009). 10 Korean customs to know before you visit Korea. Retrieved from
http://matadornetwork.com/abroad/10-korean-customs-to-know-before-you-visit-korea/
Kwintessential. (n.r.). Doing business in South Korea. Retrieved from
http://www.kwintessential.co.uk/etiquette/doing-business-southkorea.html
-Gift exchanging
-Punctuality
-Senior at the middle
KOREAN STEREOTYPES VIDEO
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SOUTH KOREA NATIONAL IDENTITY