Melbourne is growing fast and the development of the Southern and Eastern sub-regions over the next 15 years will be crucial to how the expanding greater metropolitan area copes with the increasing demands for housing, infrastructure and employment opportunities.

1. Built For Your Success
Specialises in cutting-edge
commercial property development
Author: Ruben Fuentes
www.istructaustralia.com.au

2. SOUTH EAST
MELBOURNE
2030How will it grow?

3. MELBOURNE’S
POPULATIONIS GROWING AT A STEADY RATE
5.8
million
(2030)
4.44 million
(mid-2014)

4. MELBOURNE’S
POPULATION
IS GROWING AT A STEADY RATE
BY 2030, METROPOLITAN MELBOURNE WILL
GROW FROM 4.35 MILLION PEOPLE TO
5.8 MILLION PEOPLE
THE OPPORTUNITY
CENTRAL
WESTERN
NORTHERN
EASTERN
SOUTHERN
+260,000
+370,000
+470,000
+200,000
+480,000
+129,489
+157,419
+157,895
+79,862
+171,309
+320,000
+125,000
+140,000
+100,000
+170,000
+32%
SOUTHERN & EASTERN
SUB-REGION
Jobs%Growth:%
BY 2030, METROPOLITAN MELBOURNE WILL
GROW FROM 4.44 MILLION PEOPLE TO
5.8 MILLION PEOPLE

5. 30,000 new dwellings per year
will be needed in the Melbourne
metropolitan area
If current trends continues for the next 15 years

6. More jobs will also be needed

7. The top two employment growth regions
in Australia (2013-2108 projected)
Melbourne
West
Melbourne
South East

8. The Victorian economy has been transitioning
from manufacturing to services for many years
manufacturing
services0% 2% 4% 6% 8% 10% 12% 14% 16%
Public administration and safety
Transport, postal and
warehousing
Wholesale trade
Education and training
Retail trade
Construction
Health care and social assistance
Manufacturing
Professional, scientific and
technical services
Financial and insurance services
2014
2004
2001

9. Percentage of jobs in services industries:
Services
67%
Other
33%
2011
Services
61%
Other
39%
2001

10. Growth services include:
Financial & Insurance
Scientific & Technical
Health Care & Social Assistance
Public Administration & Safety

11. The South East corridor has historically been
the fastest growing, primarily through residential development

12. It is well served by major retail centres:
Chadstone
Fountain Gate
Frankston
Knox City

13. The region includes 2 of Melbourne’s 3 established
National Employment Clusters:
Monash Employment Cluster
Dandenong South Employment Cluster

14. “National Employment Clusters are
designated concentrations of integrated
businesses and institutions that make a major
contribution to the national economy and
Melbourne’s position as a global city.”
(source: Plan Melbourne)

15. Monash
Employment
Cluster
58,500 jobs
A unique mix of
education, research &
industry

16. Monash
Employment
Cluster
Significant
Employers
Monash University
(Australia’s largest)
The Australian Synchrotron
The Melbourne Centre for
Nanofabrication
Monash Medical Centre
Monash Business Incubator
The CSIRO’s largest site in Victoria

17. Monash
Employment
Cluster
Key
Partners
City of Monash
City of Kingston
City of Greater Dandenong
Monash University
Monash Medical Centre
The Australian Synchrotron
CSIRO
Monash Business Incubator
Monash Enterprise Centre
Chadstone Shopping Centre

18. Dandenong South
Employment
Cluster
12,500 business
55,000 jobs
30kms from the CBD

19. Manufacturing
Health – Hospital
Education – Chisholm & Kangan
Transport / Logistics
Warehousing
Dandenong South
Employment
Cluster

20. Victoria’s first eco-industrial park,
LOGIS, which features a 74-hectare
Innovation Park
Dandenong South
Employment
Cluster

21. Victoria’s first industrial development to
achieve a 5-star Green Star Industrial
Design rating
Dandenong South
Employment
Cluster

22. Rail network
Monash Freeway
Princes Freeway
Eastlink
Dandenong South
Employment
Cluster
Vital transport
infrastructure:

23. Port of Hastings
South East rail freight link
South-East Airport
Dandenong South
Employment
Cluster
Possible future
additions to
transport infrastructure:

24. People have a strong preference for living
close to services & amenities
(including education & health care facilities, transport hubs & retail centres)

25. The housing equation:
renter’s market
apartments are popular
significant overseas investment in property
older residents (in particular) are looking
for semi-detached dwellings

26. Major infrastructure projects – including rail network
upgrades, the development of the Port of Hastings, a
freight hub, & a south-east airport – would impact on
both the employment & residential landscapes

27. Summary
Melbourne is
moving to a
services economy
Melbourne is
growing rapidly
in the east and
south east
The population
breakdown is
skewing older
(& younger)

28. Summary
There is an
undersupply of
semi-detached
dwellings
& apartments
There is a need
for employment in
growing sectors like
health & education
There is need
for housing close to
services & amenities

29. Summary
There are significant opportunities for
investment and development through the
south-east Melbourne corridor, however
picking a site that fits the purpose is crucial

30. Thank you
State of Victoria
for use of information
MacroPlanDimasi
additional background

31. Ruben Fuentes is the Managing Director of iStruct Australia Pty Ltd,
Australia's boutique commercial property development company
that is "Built for Your Success”.
Ruben believes that by cultivating broad interests across a wide
range of construction, design, development, and management
topics, iStruct is better placed to understand the needs of each
client and the best ways to meet them.
About the Author
Connect with Ruben on LinkedIn:
https://www.linkedin.com/in/rubenmfuentes
Follow Ruben's blog on the iStruct website:
http://www.istructaustralia.com.au/blog
Contact Ruben via email:
info@istructaustralia.com.au
Ruben
Fuentes