The document outlines creative ideas and media plans for promoting SoundCloud Go and SoundCloud Pro, emphasizing SoundCloud's unique library and community for artists. It includes strategies like targeted advertisements on social media and cross-promotions with other music streaming platforms. The plan also highlights the development of SoundCloud Pulse, an app for music producers to track their success and foster careers.

1. SoundCloud:
Creative Idea & Media Plan

2. Today:
1. SoundCloud Go
○ Creative Idea
○ Media Plan
2. SoundCloud Pro
○ Creative Idea
○ Media Plan

3. SoundCloud Go
“SoundCloud Go is not worth the money
compared to Spotify or Apple Music” to
“SoundCloud Go is the best place to find
new, unheard music” by showing that
SoundCloud’s library has more music and
more artists than its competitors.

4. ● Still Photo Advertisements on
websites/apps like:
○ Facebook
○ Twitter
○ SoundCloud
○ Spotify
○ Pandora

5. Creative IdeaCreative Idea

6. Sponsored Snapchat Filter:
Shows what song is playing
while you record your
video/snap.

7. “SoundCloud is not as popular as Spotify and Apple Music so my music will
not reach as many listeners” to “SoundCloud is the platform that will
jump-start my music career” by highlighting the community aspects
exclusive to SoundCloud that empower our artists.

8. Media Plan: Where can we best engage aspiring artists?
1. Social Media
a. Instagram
b. Snapchat
c. Twitter
2. Other Music Streaming Platforms
a. Spotify
b. Pandora

9. Media Plan: SoundCloud Pulse.
A secondary app, developed by SoundCloud, that helps music producers monitor their success, and
shows users that SoundCloud wants to see their careers take off.

10. Everybody starts somewhere.

11. Everybody starts somewhere.