Speaker at Copycon19 - Australia's premier event for copywriters and content marketers.

1. Money talks:
How I charge more and
stress less
Sophia Arthur
#COPYCON19

2. Every good copywriter
will one day have THAT
moment...
#COPYCON19
@sophiaarthurcopywriter
@sophizab

3. #COPYCON19
@sophiaarthurcopywriter
@sophizab

4. I don’t take clients like
that anymore
(because I’m ‘too expensive’ in the first place...)
#COPYCON19
@sophiaarthurcopywriter
@sophizab

5. When I first started
copywriting, my
office looked like
this...

6. Now it looks
like this

7. I needed to show up
LIKE A BOSS
#COPYCON19
@sophiaarthurcopywriter
@sophizab

8. I started to treat
copywriting like a
business
(not a hobby or *gasp* a ‘side hustle’…) Tip
Invest in systems,
processes and tools
like booking software.
It costs $12 a month
but immediately
makes you feel like
you’re taking things
seriously.

9. MY MARKET IS
EVERYONE
NO ONE
#COPYCON19

10. I worked out who I
wanted to serve and
how to offer high value
Tip
It’s perfectly fine to be
expensive but worth it!
It’s your job to show your
value and position
yourself as a ‘thinking
partner’ in your client’s
business.

11. Once I changed my mindset
And repositioned myself...
It was so much easier
to show up like a boss
#COPYCON19
@sophiaarthurcopywriter
@sophizab

12. But I still needed need a
few confidence hacks to
get me over the line!
#COPYCON19
@sophiaarthurcopywriter
@sophizab

13. The file of
awesomeness...

14. WHAT WOULD BE
POSSIBLE?
#COPYCON19
@sophiaarthurcopywriter
@sophizab

15. Do things that make YOU
feel premium
➔ Get a good space
Your environment directly affects
how you feel
➔ Invest in yourself and your
business
Update your systems, your skills and
your knowledge (this doesn’t have
to cost a lot)
➔ Remember why you’re awesome
Collect your file of awesomeness
and refresh your memory before
EVERY call
#COPYCON19

16. The other
side is
SO MUCH
BETTER!

17. You’ve got this!
#COPYCON19
@sophiaarthurcopywriter
@sophizab