This document discusses a study analyzing tweets with the hashtag #exoskeleton during the opening ceremony of the 2014 World Cup. The study found that tweets portrayed imaginaries and representations of disability both perpetuating long-standing social views and raising new discussions. Some tweets mocked the use of an exoskeleton by a paralyzed man to kick off the event, while others connected disability to ideas of efficiency and technological progress. The analysis revealed how representations of disability circulate and are reinterpreted on social media during global events.

1.
Copa
do
Mundo
2014:
mise
en
scène
e
imaginários
sobre
a
deficiência
no
Twitter
World
Cup
2014:
mise
en
scène
and
disability’s
imaginary
on
Twitter
Sônia
Caldas
Pessoa
soniacaldaspessoa@gmail.com

2. Abstract
• This
article
discusses
the
mise
en
scène
and
the
imaginaries
about
disability
during
the
opening
of
the
World
Cup
2014.
We
conducted
a
qualitative
analysis
of
common’s
tweets
on
the
hashtag
#exoskeleton.
Collected
posts
reveal
networks
tracks
that
are
between
the
movement
of
contemporary
imaginary
about
the
disabled
and
others
who
perpetuate
for
years
in
society.
The
survey
was
conducted
from
netnography
with
the
observation
of
common
profiles
on
online
social
networks

3. Disabled
people
in
mega-­‐events
• The
Walk
Again
Project,
responsible
for
developing
of
the
exoskeleton,
put
on
discussion
the
representation
of
disabled
people
in
mega-­‐events.
Twitter
show
how
the
representations
moving
in
time
and
space,
rapidly
circulating
in
the
network.

4. Man
in
Exoskeleton
Kicks
off
World
Cup
• A
paraplegic
man
has
made
the
first
kick
of
the
World
Cup
using
a
mind-­‐controlled
robotic
exoskeleton

6. disability-­‐related
terms
with
negative
connotations
-­‐
portuguese

7. disability-­‐related
terms
with
negative
connotations
-­‐
portuguese
• monster
• weak
• shapeless
• deficient
• donkey
• fool

8. Miguel
Nicolelis:
brazilian
cientist
Facebook:
118.000
likes
Twitter:
37.000
followers

9. Dr
Nicolelis
tweeted
:
"We
did
it!!!"

10. Crippled
(Aleijado)

11. Blind
used
metaphorically
("blind
to
criticism”)

12. Game
scoreboard

13. Exoesqueleto
=
player

14. No
miracle,
no
media

15. Religious
leader
is
better
than
Nicolelis

16. Humor:
exoskeleton
prevents
Player
to
score
against
Brazil

17. No
miracle,
no
media

18. Money

19. Conclusion…
• Disability
connected
to
a
megaevent
became
another
important
thread,
at
least
at
the
opening
to
the
approach
of
typical
social
issues
of
socio-­‐
technical
controversies.
• It
became
clear
the
perpetuation
of
social
and
discursive
imaginary
circulating
for
centuries
and
continue
to
be
reinterpreted.

20. Conclusion
• On
the
other
hand,
disability,
through
the
exoskeleton,
it
was
raised
to
the
status
of
efficiency,
even
with
target
of
humor
and
sarcasm,
to
save
the
gaming
performance
of
the
Brazilian
team.

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