The document discusses the impact of the pandemic on human relationships and social interactions, emphasizing how social distancing has led to new forms of connection and creativity. It highlights the emerging concept of a 'new normal', where people reassess priorities and develop new rituals and routines as they spend more time at home. Furthermore, it addresses the rise in remote activities, meaningful consumption, and changes in community support for local businesses during this period.

1. post_
digital_
talks_
Andreas_Gursky_
What about when the
pandemic ends?

2. TALK2
Post-Digital
Talks
2020 is a year of collaborations
for Talk.
Looking at the power of
ecosystems and collaborative
ways of working, we started the
month of March joining forces
with Ana Couto Design, to talk
about trends.
may 26 jun 9 jun 23may 12

3. TALK3
“We combine
machine
restlessness and
human sensibility
to create new
knowledge.”
Machines execute the repetitive tasks.
Humans give meaning to emerging
movements. Human Services
People map, analyze,
monitor and distribute
relevant info for specific
questions an organization
might have.
Artificial Intelligence
Robots collect and index
news 24/7, displaying
them instantaneously in
digital platforms.
M H

4. TALK
RESEARCH
‘PANDEMIC FEELINGS’
HIGHLIGHTS
[collab Talk/MECA]
4

5. TALK
Social distancing
greatest impact is on
our relationships.
@realce.co / @fernandalensky
5

6. TALK
Reconnections
Social distancing turned off the
relationships’ autopilot
system, leaving us at our own
mercy. People started
connecting in new ways. 57%
of interviewees
believe that chatting
make it easier to go
through the isolation
period easier
Friends
Strongerbonds
Couples
Moreintensesharing
@eusouatoa
Webseries "Flor e
Manu: Como salvar
seu casamento na
quarentena"
6
Family
Interactionandaffection

7. TALK7
The shared worldview and
collective mobilization generates
a sense of belonging.
Milada Vigerova/Unsplash
7

8. TALK
Answers that reflect the positive side of social distancing. Base numbers people who believe social distancing has a positive side (652), base number gender: female
(313), male (339). Base number age group: up to 24 yo (65), 25-34 yo (75), 35-44 yo (126), 45-54 yo (147), 55-64 yo (159) and 65 yo or older (80).
Despite all the
current difficulties,
81% agree there’s a
positive aspect to
this period
8
59%
I’m spending more
quality time with my
family
35%
I’m not taking some
things for granted
anymore
33%
I’m reassessing
priorities
Chayene Rafaela | Unsplash

9. TALK
People are realizing they’re
more creative than thought
project @mas.corona
TALK
CREATIVITY
9

10. TALK
@juliabranco
Reconnect
Rediscover
Reframe
Reflections
10
* Question: Does quarantine/social distancing has a positive aspect?

11. TALK11
Google Trends ‘new normal’ (90 days)
Interest over time

12. TALK
We must reimagine a
‘new normal’, knowing
that it might be
something far from
normal.
12
How are people
meeting up after
the restrictions are
lifted? Schools,
offices, public
spaces, events?

13. TALK
‘Back to normal is not
so much about getting
back the old normality
as it is about getting
back the ability to
know what is going to
happen tomorrow.’
MIT Technology Review / may
13
@karolgustavv/

14. TALK
Since certainties are up in the air,
shall we attempt to ground them
together?
14

15. TALK
GAMA magazine, text from Lilia Moritz Schwarcz, USP
professor and Princeton’s global scholar
15
Bruno Thethe | Unsplash
“We are a country where more than
20% of citizens share a one-bedroom
house with four or more residents. In
Brazil, 50% of houses have no access
to sewage system. (…) And, yet we
define the ‘new normal’ - unbound to
time nor space - as having less travels,
less clothing consumption, at-home
cooking (when possible) and house
cleaning.
The questions, once again, is: ‘new
normal’ to whom?”

16. alterity:
1 Nature or condition of what is the
other, diversity. 2 Philosophy,
situation, state or quality made
through relations of contrast,
distinction and differentiation.
Andreas_Gursky_

17. ‘OTHER NORMAL’
Andreas_Gursky_

18. ‘ALTER NORMAL’
Andreas_Gursky_

19. ‘ALTER NORMAL’
Research in England revealed that only 9%
of the British people wish to go back to the
way their lives were before the pandemic.
Andreas_Gursky_

20. TALK20
Singular moment
where some seem to
live in the present
while other are
already in the future.
This future that has arrived
for others may give us
clues.
@cesinha
[ALTER NORMAL]

21. TALK21
“It’s morning in China!”
[ALTER NORMAL]

22. TALK22
Wedding ceremonies via streaming
Are they for good?

23. TALK23

24. TALK24
“Pre-experience the
future generates
episodic memories
and temporarily
forwards us to the
future.”
- Anab Jain on the ‘prospective brain’
https://speculativeedu.eu/interview-superflux/
[ALTER NORMAL]

25. TALK
CREATION
FLOWS
MEANINGFUL
CONSUMPTION
25
ALTER NORMAL

26. TALK
MEANINGFUL
CONSUMPTION
26
‘Duan she li’:
Chinese word
meaning “cut the
superfluous”

27. TALK27
Data from yelp.com
MEANINGFUL
CONSUMPTION

28. TALK28
Our brain on
‘lockdown mode’
We become more
creative
Isolation = stress
Stress > oxytocin
Cognitive overload
Loss of capability to record the time
passage
Against the ‘path of least resistance’
CREATIVITY

29. TALK29
CREATIVITY
Have you noticed
a lot of
unprecedented
ideas being
created? This is
the new world :)
A restaurant in Thailand Elevator in Taiwan

30. TALK
TikTokers
united :)
"All day, I get messages
about how I'm making people
laugh and smile, and one girl
messaged me to say her
father has passed away from
COVID-19 and my videos
were getting her through it,"
he says.
30
Brands in Brazil: Guaraná Antarctica's TikTok
CREATIVITY

31. TALK
New
sources of
income
Freelancers
and small
businesses are
reinvented
31
CREATIVITY

32. TALK
home
work city
At each space, there are different
needs, behaviors and rituals
+remote
lifehigiene rules
social
distancing
higiene rules/
safety
Limit on the # of
people
32

33. TALK
casa
trabalho cidade
Going back to the streets makes
distance and touch a central point
low-
touch
economy*
* by Board of Innovation
33

34. TALK
low-
touch
economy*
* by Board of Innovation
34
Design of a
"low touch business” (*)
Based on low-
touch
interactions
between
customers &
employees
Able to operate
with restrictions:
travel bans & new
hygiene
measures
Limits access to
vulnerable
groups + doesn’t
involve large
gatherings
Flexible to
navigate multiple
aftershocks in
the global
economy
But able to create
high impact via
new innovations
and improved
business models
+ empathy and transparence in communicating to
employees and customers about measures taken
+ + + +

35. TALK
Home
Work City
Spaces are being reinvented.
35

36. TALK
One of the few certainties
for the next months is
that we will spend more
time at home.
casa[contexto familiar]
36

37. TALK
'NEW
COCOONING’
37
Andreas_Gursky_

38. TALK
NEW
COCOONING
“Two trends will cycle high in our culture:
cocooning, our desire to shelter
yourselves from harsh realities of the
world, and fantasy adventure, our hunger
for new and unconventional.”
predicts Faith Popcorn, a futurist and founder
of BrainReserve (1992)
38

39. TALK
Insight:
“My home is my temple”
39
NEW
COCOONING

40. TALK
“Those two
months of
quarantine will
be unforgettable
to me for my
entire life”
This is a message coming from
China: “Many wish they’d read
more, or spent more time with
loved ones, as the pace of life
ratchets back up. And everyone I
spoke to are glad they stayed
home and took necessary
precautions to help contain the
pandemic.”
[#NEW COCOONING]
40

41. TALK
more time at home
More remote/
digital life
New activities
and rituals
Spaces with
new
purposes
[#NEW COCOONING]
41
Reconnection
to food

42. TALK42
@xaviella
[#NEW COCOONING]
new activities
and rituals

43. TALK
Rituals help to give
meaning to daily
activities.
They’re important
because they create a
sense of normalcy.
43
[#NEW COCOONING]
new activities and rituals

44. TALK
Elisha
Nochomovitz
ran a marathon
on his 23-foot
balcony in the
South of France
[#NEW COCOONING]
new activities and rituals
44

45. TALK
“Creating routines and rituals
is the best way to establish a
new normal and avoid conflict.”
– Rebecca Morley
45
Rituals and the
maintenance of
emotional health
[#NEW COCOONING]
new activities and rituals

46. TALK46
ChoreClub gives busy
caregivers helpful, creative
content that makes it easy
to incorporate age-
appropriate chores into
their kids’ learn-at-home
routines. From simple
lunches to helping with
laundry and putting away
the dishes – Whirlpool has
ideas for your children ages
2 through 11.
[#NEW COCOONING]
new activities and rituals

47. TALK
https://www.ipsos.com/en/brand-rituals-low-touch-world
Brands are able to aid in
incorporating these new
behaviors.
47
Dr Oetker is currently
airing a commercial in
Europe (“Not together,
still very close”) where
two partners are
enjoying a pizza over a
virtual candlelight
dinner.
The craft beer
brand BrewDog is
setting up virtual
pubs where people
can enjoy online
ordered drinks
together with their
friends.
Jack Daniels has
launched a
campaign using
everyday lockdown
footage to
encourage people
to make social
distancing social.
Yorkshire Tea has
created a series of
Zoom backgrounds
to customize video
calls.
[#NEW COCOONING]
new activities and rituals

48. TALK48
[#NEW COCOONING]
reconnection
to food

49. TALK
People buying food to cook
at home. We observed a
movement towards food
and cooking.
[#NEW COCOONING]
reconnection to food
“I started to buy from food
local shops I did’t use to go
to. And also buy from small
producers, to try to help.”
Man, 35, São Paulo, SP
/
”I got some vouchers from
shops anda restaurants I
used to go to, to help anda
use them in the future.”
Woman, 44 , São Paulo
/
“I’m cooking at home instead of
ordering for delivery, which I
often did. I also use leftovers a
lot! I used to throw them away,
but not anymore.” Woman , 32, São
Paulo, SP
/
”I am eating healthier. I’ve been
trying out new recipes. I’ve been
eating my Mom’s food and I also
decided to become a
vegetarian.” Woman, 34, São Paulo,
SP
/
49
Cooking becomes more
relevant
In purchases, attention is
given to small businesses
(producers and markets).

50. TALK
Support the Small
Society all over the world is
finding its ways to support
small local businesses. Big
companies anda brands are
also behind this movement,
trying to protect their
channels.
A few examples: Steward, de
Detroit (EUA) is giving free
access to its e-commerce
platform to small organic
farmers, providing the use of
an expensive technology that
would not be accessible to
small producers.
Dozens of small coffee
roasters in the US are being
helped by Trade e Chobani
through a fundraising project.
In Brazil there’s Entrega.li
(from the northeast) and
“Salve os Pequenos” only to
name a couple of initiatives, as
there are many. In Italy,
Torniamo Presto, in the
Netherlands “Support Your
Locals” and in Colombia
several brand are together
promoting “Ayuda a La Carta”.
Instagram and Facebook also
launched a section that takes
its users to “small
businesses” nearby.
50
[#NEW COCOONING]
reconnection to food

51. TALK51
[#NEW COCOONING]
reconnection to food

52. TALK52
Quarantine food
presents s
paradox:
good&bad are in
the game, with
processed food
and healthy food
on the rise. Vegan
food also growing
as meat has
become something
to be careful with,
specially in the
East.
[#NEW COCOONING]
reconnection to food

53. TALK
@matiasderada
53
[#NEW COCOONING]
more remote/
digital life

54. TALK
@matiasderada
54
Up
to
R$
1750
From
R$
1751
to
3085
From
R$3086
to
5645
From
R$5646
to
11280
R$
11281
orhigher
42%
34%
29%
21%
0%
E-commerce is
the new mall
Increase in online buying has
seen an increase also among
low-income classes.
Source: Talk April/2020: 559 respondents / sample “People who have
changed consumption habits
[#NEW COCOONING]
more remote/digital life
Are buying
more online23%
Family
income:

55. TALK55
Virtual spaces
become venues
for events
April 21: Netflix biggest
quarter / record number of
new paid subscribers, nearly
16 million
[#NEW COCOONING]
more remote/digital life
Streaming gets even stronger. As people’s lives are happening
indoors, content becomes king and help entertain the whole
family. Expect a lot of innovation, as the streaming giants
were already ready to fight for consumers, even before Covid.

56. TALK
@valentinagalloo
56
The possibility of doing
essential activities remotely
drove the digital market up.
[#NEW COCOONING]
more remote/digital life

57. TALK57
[#NEW COCOONING]
more remote/digital life
Also a growing
market, locked
down people are a
great opportunity
for the smart
speaker/ voice
assistants. They
keep company are
and hands-free.

58. TALK
Shared home intimacy.
On the photo, chef
Massimo Bottura (3-
Michelin stars),
regarded as the “Pasta
Pavarotti," together with
his family, streamlining
overnight, at 8pm.
58
[#NEW COCOONING]
more remote/digital life

59. TALK59
Remote Baby-
sitters via Zoom
[#NEW COCOONING]
more remote/digital life
Now that remote
life becomes
normal, online
hirings are
emerging and may
be here to stay.

60. TALK60
[#NEW COCOONING]
more remote/digital life
Sports and
Fitness
Self-care/
Telemedicine
Digital has become the safe way to keep up with many activities.
In a few sectors we see the acceleration of solutions that were
already in pace, as well as professionals getting creatives to
maintain their deliverables, as an answer to the lockdown mode.

61. TALK
@matiasderada
Tech giants and
big corps can be
allies to small
producers and
shops.
Since launching its Rural
Support Program on Feb. 6,
Alibaba Group has opened
up its Taobao Live platform
to farmers for free.
61
TaoBao
[#NEW COCOONING]
more remote/digital life

62. TALK62
[#NEW COCOONING]
more remote/digital life
Brands try to get closer to
people and promise a more
virtual future to the
shopping experience.Ulta Beauty has
announced the
launch of a new
GlamLab virtual
try-on feature as
an alternative to
product testing
in-store, even as
the chain of
beauty stores
reopens 180 of
its doors.

63. TALK
Lanvin has taken its digital strategy
to the next level by working with a
slew of Chinese digital platforms: the
luxury e-tailer SECCO , the video
platforms Yizhibo (livestream app
belong to Weibo) and iQiyi to build a
cloud-based (online) runway to
seduce mobile-addicted and digital
savvy Chinese consumers.
Lanvin invited fashion bloggers and
the pop star Jiayi to livestream the
event, resulting in over 5 million
views.
(March, 2020)
63
[#NEW COCOONING]
more remote/digital life

64. TALK64
[#NEW COCOONING]
spaces with
new purposes

65. TALK
Spending more time
at home, people
develop a new spacial
notion, which is
connected to their
daily activities.
Link to Images
65
[#NEW COCOONING]
spaces with new purposes

66. TALK
Home leisure takes a new
importance and changes
the way people live their
houses.
It’s a new way of sharing
spaces, creating the kids
zone, finding the perfect
spot for physical
activities, getting to know
where and when the sun
comes in…
66
[#NEW COCOONING]
spaces with new purposes

67. TALK
@matiasderada
We need to ask people
brand new questions:
“What would you change in
your kitchen if you could?”
“What did you never think
about doing in your living
room and that you are doing
now?”
“What do you miss most
when you’re working from
home?”
67
[#NEW COCOONING]
spaces with new purposes

68. TALK
home
work city
higiene rules
social
distancing
higiene rules/
safety
Limit on the # of
people
68
Next sessions will cover: the
different needs, behaviors and
rituals at work and in the city
+remote
life

69. tks
Andreas_Gursky_